It's old and heavy! Millet 1 billion dollar content industry investment led by him

It's old and heavy!

Today two o'clock in the afternoon in the Millet headquarters, Lei and millet in charge of the TV and box business Vice President Chuan has been seated, on the stage three sofa is empty the last one, on both sides of the millet TV still leisurely flashing advertising. Suddenly, under the guidance of the staff, Chen walked in. Although in everyone's surprise, the scene or detonated a piece of exclaim.

Lei at the scene announced Chen as vice president of Millet, responsible for content operations and content investment areas. The first phase of millet will be the content of the area to prepare 1 billion of dollars of investment quotas, by Chen full responsibility. Chen and Chuan will work together to create a new millet TV and box business.

"Solve content problem already is millet imminent problem", Lei said Chen is the Chinese Internet most understand content:

"Our eight co-founders are technical or product backgrounds," he said. Millet from the hardware has formed a huge platform, it is time someone to fill in the content. ”

Although Chen from Sina has been for some time, but it is rumored that he himself in the morning at the Ideal International Mansion (Sina Headquarters) to conduct training, currently has not been on a day in the Millet class. Therefore, the business of millet is not known. The scene saw his cell phone was a battery-backed iphone. When it comes to millet TV, he also mistakenly credited the price to 4200 yuan.

But Chen himself was actually an early angel investor in Millet. Persuaded him to join Millet, only spent chuan a meal time. The two-person relationship dates back to 1997, when Chen, a graduate student at Beijing Polytechnic University, is working part-time for Chuan's company. "Chuan help me to connect to the Internet for the first time, the first website that opens is the four-way Li Fang (Sina predecessor)." The first day after the electronic market opened, he went to buy a modem for me ", Chen recalls 17 years ago the situation is still vivid.

Chen after joining Sina finished is 17 years, personally created the portal, blog and microblogging three times brilliant. In the political and business style of the Great V in the network, I am afraid that the Internet circle is unmatched. He reiterated his resignation letter in the press conference, "the peak of the portal has passed, I left Sina also give the following new opportunities, I believe they can in the transformation of Sina to mobile, news to the vertical transition process to play a role."

In addition to content management, the relationship with the government is also a major strength of Chen. At present in the SARFT strong supervision of internet TV background, Chen as the past Sina News of the helm, the supervision of a deep understanding of the red line can help millet less detours. In this media communication meeting Chuan also mentioned this point, "SARFT is the hope that we appear on TV programs, three views to be correct, to carry forward the positive energy."

Chen, as a veteran fan and film veteran, has his own understanding of the content of Internet television, saying that video business will be a priority. And according to Lei, Chen is responsible for not only the content of Millet TV, as well as millet mobile phones, tablets and other hardware entertainment, music, reading content.

Lei also mentioned just transferred to Silicon Valley retreat Li Vanchang, "Alli is responsible for a new product, he is very pressure, we still wait for him to make a talk, or he will be unhappy." Li Vanchang in the past few years as a pioneer in the development of millet business, has taken over the MIUI, millet socialization marketing and millet network construction.

At the end of the conference, Lei presented a millet mobile phone and a millet bracelet to Chen.

"What is carved zhi version?" The old Shen asks Lei, the Henan who grew up in Beijing obviously still not adapted to the latter's Hubei Xiantao accent.

"Is lettering", next to the Millet staff explained, "above has your name".