It's time for Twitter to cross the border.

In the 2006, the birth of Twitter opened the fastest and most efficient communication and social discourse in human history to date. Countless people are beginning to wonder, what is Twitter, and how does it achieve business value? Soon, people found Twitter to be the super City square on the internet. In this square, hundreds of millions of people can meet to communicate, disseminate information, can form public opinion and opinions, can also discuss what to like, what to wear, what to eat, what to buy ... This is a huge business opportunity for advertisers. In layman's terms, in the big square of Twitter, a few billboards in the tree mean the audience is over billion. At the same time, as a social platform, Twitter is not just a super City square, it also forms a professional, subdivided salon and circle. The so-called three-circle integration (Friends Circle, professional circle and Fan circle), friends preferences and recommendations, consumer interaction, it is difficult not to affect your shopping preferences and impulses. This is the basis of the natural electrical quotient. But only limited to the small scope of interaction, into the scale, popular products recommended annoying, so, all the popular social platform in advertising, to the electric business journey are extremely cautious. User experience is always the first, users if a large number of loss, what business model is empty talk. But today, this problem will probably not be a problem. Because, after accumulating many years of user information, large data can be the precise introduction of your preferences to the front of you, without annoying. For 7 years, Twitter has found its place in the Internet (mobile) advertising arena, and its online shopping solution image has been gradually accepted. It is in this context that Twitter announced its IPO plan on September 12 and is undoubtedly the most anticipated IPO of Silicon Valley following last year's Facebook listing. In fact, there have been media reports earlier, Twitter or before the end of this year to submit the relevant IPO documents to regulators. Now it seems that time is ahead. The reason for the advance, perhaps Facebook, is also the gradual clarity of the business path. After a May 2012 IPO, the stock price fell, and since June, Facebook has regained ground, basically stabilizing at $40 trillion, or even hitting a record high of $45 trillion. Its revenue in the mobile platform sector has been positive, and advertising growth on mobile platforms has increasingly shown that social networks can be commercially successful. Investors have regained confidence in Facebook, and Twitter certainly notices the signs, and its users are more accustomed to landing on mobile devices. According to emarketer, the world's leading market research institute, 2015 Mobile advertising in the United States will reach $18.6 billion trillion, a lot higher than the total expected in 2013. At present, 19.4% of the time spent on consumer media by American adults is spent on mobile devices, but advertising budgets account for only 4.5%. On television, the two ratio is 37.4% and 38.9%, respectively. According to the trend,This data will quickly tilt to mobile devices, and the ad growth of mobile platforms is very predictable. Twitter's 200 million active users may never be as good as Facebook's 1 billion users, but it's enough for the capital markets to daydream about. and mobile platform advertising, video streaming advertising growth is most obvious. To that end, Twitter has made big moves in early September, announcing its $350 million dollar takeover of MoPub, which specializes in online advertising, including video streaming advertising, the biggest takeover in the company's history. In addition, in the first half of this year, Twitter also acquired a large data analysis company Lucky Sort, and reorganized it into a "revenue-generating Project" Team (revenue engineering department), targeting accurate advertising and electronic business integration marketing. In the network (mobile) advertising and electronic business data analysis, Twitter has been a heavily armed, everything is only owed to the east wind. Not only that, but Twitter has paved the way for years. Jack Dorsey, the Twitter co-founder, founded the mobile payments company Square 4 years ago to prepare for the future of Jack Dossi consumption. Twitter has also reached an agreement with American Express to link the Express card to the Twitter account and to shop on Twitter. To solve the problem of payment, the remaining is how to convert users into electricity consumers, especially on the mobile terminal consumption. Twitter has found the answer to provide users with online shopping and O2O solutions, simply to help consumers choose what they want and like at different times and places. Twitter is not greedy, do not do, do not do a one-stop shopping life square. It is based on the personal data and information of each user at different time and place, providing personalized referral and electronic business entrance access, so that those who need the advertisement can see the advertisements needed, so that those who need the goods and services can quickly buy the goods and services they need. By doing so, Twitter will not replace the status of traditional electric dealers, but it has also helped to expand the flow and sales of electricity dealers. But from this point forward, Twitter has moved its social networking platform's strengths across the border into the Internet's integrated marketing and electrical business. Twitter's appetite may be bigger than it thought. The square company, founded by Jack Dorsey, announced the launch of Square Market in the first half of this year, encouraging small businesses to Jack Dossi and sharing social networks such as Twitter to support direct shopping in tweets- The arrows have pointed to ebay and Amazon-led electric dealers, and even to group buying companies. Electric business enterprises also want to cross the border, the dream is to build their own social networking platform, but so far no one has been successful, but the social platform across the border into the electricity business has become more and more obvious. Here's the story, Twit.TER has plenty of reasons to start the IPO. The capital markets view is also positive: in 2011 Nomura Securities The value of about $7.4 billion trillion to Twitter. EMarketer, the world's leading market research agency, said Twitter's revenue for 2013 was estimated at $583 million trillion and valued at more than $10 billion trillion. And Forbes ' recent forecasts have even given Twitter a 16 billion-dollar valuation. It is not surprising that banks such as JPMorgan Chase, Credit Suisse and Morgan Stanley want to qualify for the Twitter IPO's main underwriter. But as far as the news is right, the lucky ones are Goldman Sachs. Of course, if Twitter's IPO gets market recognition, the lucky door is likely to be open to the same kind of it technology companies across the country. (Tian Fanjiang: Graduated from the computer department of Tsinghua University with a Bachelor of Engineering and Ph. D., who served as consulting manager at Accenture, a renowned consulting firm. 2005 founder of the Lily Net and as CEO so far. ）