Jego failure: The inherent system has become a stumbling block for operator innovation

The birth of less than one months of Jego has lost the confidence, not war and defeated.


　　


June 22 early morning, Jego official website issued "about Jego products to suspend the use of new customer registration," said, "because Jego network is designed for roaming and overseas customers, network and node are overseas, and jego products and systems are still in the trial tuning stage, China Mobile International will suspend the registration of Jego new customers since June 22, 2013 and temporarily close the Jego and Jego audio and video telephony functions between mainland Chinese customers in mainland China. ”


　　


China Mobile International said in this optimization phase, the company will continue to improve product stability, add new features, optimize the customer experience, and will be in the product after the formal launch of further notice.


　　


in fact, regardless of whether Jego was temporarily suspended, no matter when the new product officially on line, the internal turmoil, the Department of wrestling enough to let Jego in the beginning of the launch of the passive and difficult to roll over. According to disclosed that, because of China Mobile various departments for Jego attitude is not uniform, just launched Jego will be temporarily suspended.


　　


defeated Jego, neither from outside competition from OTT manufacturers, nor from regulatory meddling, but from the Jego's mother, the internal dispute over China's movement. If Jego for internal reasons of China Mobile to see death, indicating that operators closed operating mechanism has become a stumbling block on the road to innovation. And if the internal barriers cannot be cleared, the competition of operators against Internet companies will be a hollow talk.


　　


a short-lived Omen


　　


Maybe Jego was born short-lived. At the end of May this year, China Mobile International announced to foreign media that China Mobile's self-developed mobile VoIP and instant messaging applications Jego on June 1 in the App Store and GooglePlay.


　　


It is noteworthy that the OTT application, which is regarded by the industry as "a possible revolutionary product of China Mobile", is not launched by the National mobile Headquarters (i.e., the Chinese mobile group), but by the China Mobile International Corporation.


　　


This is a rare way for China Mobile to launch its products. Prior to this, China Mobile's major product launches for domestic and overseas users (excluding products that were not included in some provinces and cities) were often uniformly manipulated by the group.


　　


not only that, China Mobile group Jego Extremely low-key attitude is also puzzling. After the launch of the new product, China Mobile Group Corporation did not do any propaganda, explanation work, even some criticisms of the industry, look at the decline are only cold treatment.


　　


According to Chinese mobile insiders, China Mobile group Jego propaganda to take a low-key approach, because the company's internal to the release of the product produced a dispute.


　　

According to
, Jego's prototype is the PTT (Pushtotalk) business that was launched in Beijing many years ago, and the business used on mobile phones can be as fast as "one-to-one" or "one-to-many" calls, as with walkie-talkies. At that time, the business was mainly to provide group paging service for Olympic volunteers, but after the Beijing Olympic Games did not carry out commercial promotion.


　　


learned that the business did not get commercial promotion after the Olympics because China Mobile did not want to hit its own voice and text messaging business, and later, the business only in the China Mobile Research Institute of "minimal scope" follow-up study. However, in the end, China Mobile International Company in the original embryonic basis for renovation, improvement, packaging, "Jego" for the name of the overseas market.


　　


Jego on the line soon after, China Mobile internal disagreement. Sources say that this divergence led to the birth of the Jego was temporarily suspended.


　　


"Ego revolution" rout


　　


even if Jego has not been temporarily halted, the internal wave of the storm is enough to make the jego of the full moon depleted, not war and defeat.


　　


's objections from China's internal movement suggest that if a wide range of commercial promotion Jego applications, then China Mobile's own voice and SMS business will be hit, is tantamount to breaking their own sources of the. But the support view is that Jego is the starting point for operators to find a survival after being marginalized by mobile internet companies.





at the beginning of the Jego line, this product similar to Skype's user experience is not good, but because it can dial the characteristics of Internet telephony, the industry sees Jego as a "revolution" of China Mobile products.


　　


at the time, the industry believed that Jego's revolutionary significance was mainly in two ways. Firstly, it is the first mobile Internet VoIP tool launched by telecom operators in China, which was previously banned by internet companies for VoIP networks. Second, in the micro-letter and other OTT applications to operators of SMS and voice business impact and subversion, operators rather than by revolution, not to subvert themselves, to find a new survival, and Jego may become the beginning of the self revolution.


　　

The
Revolution always has two consequences, or wins or defeats. But unfortunately, internal disputes to launch less than one months of Jego has not yet time to improve, not until the market test, almost to "see the light die."


　　


See the whole body. The fate of Jego once again confirms the fact that, while domestic telecoms operators have been talking about "going telecom" for years, but the inherent mechanism, the system determines that they can not break the shackles, there is no courage to create a like QQ, micro-letter as a strong competitive Internet products, that year's letter, Today's jego are examples.


　　


even more important is that such a large central enterprise departments wrestling, internal disputes has become a stumbling block in China Mobile innovation on the road, it is difficult to like internet companies with a real market-oriented thinking to deal with internal contradictions, the operation of an innovative product.


　　


in the micro-letter and other OTT business to the operator voice and SMS business impact, substitution or even subversion, China Mobile has not been able to rely on the same kind of business such as flying letters to fight back, and Jego this "birth of the first experience is not good but there is room for improvement" new business is likely to If China Mobile is swayed by the outcome, it will end up in the squeeze of internet companies, short.