Jia Hui: Personal cloud service neglected by MWC

At this year's MWC conference, the most eye-catching is the "four core", "41 million pixels" and LTE these stiff nouns. But sadly, we rarely find reports of business and applications like Mobile medicine, smart cars, and cloud computing at last year's conference. Nor did I see innovations like the apple http://www.aliyun.com/zixun/aggregation/13811.html ">app Store, Siri, and icloud level, This year's hardware manufacturers and operators ' hotspots seem to have degenerated into hardware and performance competition. This is a bit depressing.

Hardware capability is the most easily replicated ability, even shanzhai vendors can in a short time to piece together a good performance terminal, and eventually fell into the same quality competition in the Red Sea. And in Consumer electronics, communication, IT, Internet and even operators and many other industries continue to converge under the trend of convergence, only by providing users with diverse and unified services, through the user data and Behavior mastery, the greatest degree of understanding and close to the user, to obtain the industry discourse right without being marginalized.

In this regard, cloud computing services based on personal data are an important aspect that is overlooked by this assembly and hardware manufacturers. Personal cloud computing service means a comprehensive personal life service and massive data fusion. From the service level, it can be divided into direct service based on storage and indirect service based on application.

Storage based services are currently the most popular and most easily accepted and used by users. The rise of a new business always begins with the most straightforward solution to the user's part. Dropbox, micro-disk, Evernote and other products are successful thanks to this most direct user needs to meet. In fact, if Nokia in the introduction of a 41 million-pixel mobile phone, with a built-in supporting cloud storage services, so that a few 10 megabytes of photos can be easily spread through Wi-Fi to the cloud space storage, sharing and management, may be easier to win customers, and enrich their services content.

But for such products, because there is no great technical threshold, users can not accept more than 2 of similar products, therefore, based on storage products usually have a certain first advantage, that is, brand and user volume of the first advantage. In the long run, however, the functionality of this product is likely to be the basic configuration of a more complex product, which cannot be said to have no living space, but it is hard to make a profit by storing this single function. The best reference for the future of this product is the e-mail industry.

The real future of personal cloud computing products lies in the support function behind the application layer, which is typically represented by icloud. Its imaginary space is almost infinite, because it is no longer one or several products, but a personal service model and basic ability. This ability is combined with Internet of things and various industry applications to achieve greater value, such as personal medical and health services, personal travel and business information integration, personal terminal information replication, transfer and security management services and so on. These are more easily paid and more valuable services for users.

The meaning and significance of personal cloud computing services have not been fully discovered, but see the gradual exerting force of each link in the industrial chain, we have reason to believe that in the next 3 years or so, personal cloud services will have a qualitative improvement in the kind or connotation.

(Responsible editor: The good of the Legacy)