Jiangchenggong: Talk about how to plan a successful website

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about how to plan a successful website, on the internet this aspect of the article is very much, most of the friends are very good, but some are not comprehensive, today Jiangchenggong here to share with you some of my personal views on this aspect, the specific content are some of the experience of the predecessors summed up, I hope this article for everyone to help, words do not say more , here we go.

Learn the site planning before, first we have to understand a point: why to learn Web site planning, as the name suggests, is to plan a website, network marketing promotion is based on the platform to achieve the first, a website is good or bad related to the ability to retain customers and achieve the ultimate customer transformation, Second, a better promotion of creativity from the site planning of the precise grasp, it seems that we do product (or service) marketing can not be separated from the site planning. Understand this, and then we specifically talk about the general process of Web site planning.

Regarding the website planning process, the industry experts mainly divides it into the following six steps:

1, determine the industry

Planning a site before the first to determine the site to be planned by the industry, and only to determine this, the later site content planning can be targeted.

2, determine the theme of positioning

The site's subject positioning is more complex than determining the industry. The theme of a Web site needs to be accurate grasp, the current site has a lot, according to the type of industry stations, local stations, according to the field of the game category, education, it and so many, of course, there are also according to the site model and the service segment of the site. At the same time, we have to consider the current market size, user needs and competition and potential opponents, and so on, these need us in the thinking of the full consideration, said these are to tell you, clear the thinking direction and thinking of the key points, the site's theme is not what we think so difficult.

3. Competitor Analysis

Planning any site before we have to analyze the existing competitor's situation, the advantage of competitor analysis is that they can clear the feasibility of the project and market size, absorb the opponent's successful experience and failure lessons, less detours. So how do we analyze it? This is related to the analysis of the project, including the background of the competitor site analysis, site structure analysis, site data analysis (Alex rankings, creation time, development scale, PR, etc.) as well as the characteristics of the site analysis and so on. Details of a lot, specifically not to repeat. Interested friends can access the information online or add me for friends and I exchange, study and research together to progress. Jiangchenggong, southerners, pushed a line two members, is now resident in Beijing, engaged in the study of network Marketing promotion, I QQ924954592 new Jiangchenggong Network Marketing Promotion 1 Group 120765813 Welcome to Group Exchange Learning

4, user positioning and analysis

Site user positioning is very important, only the user positioning right, the site's own content planning to grasp accurate. User analysis includes user group and user group size analysis, user characteristics analysis, user needs analysis, and user needs to meet the situation analysis and so on. Positioning analysis of the user's approach is the key, there are many analytical methods, a summary of the simulation users, we can try to do a real user, and can not be arbitrary with the personal consciousness to try to figure out unrealistic ideas. Talk to the user and communicate with the user one-on-one. There are also user forums, observing user behavior and questionnaires, and so many many, these methods do not do one after another, each person's method is different, the implementation of the effect will not be the same, based on this we can according to their own different circumstances practical implementation.

5. Website Planning and Design

Site planning and design is actually not to be said here, because some of the United States and professional Web site developers must be more professional than I am. But simply speaking, the site's planning and design mainly include the site's service design, functional design, structural design, column design and page design and content planning and so on. As for the specific content of the classification can be based on their own situation analysis, with a table listed, and then one by one to implement.

Said so much, the overall planning is these, then some friends may want to ask me, what kind of planning is a good site planning it? In fact, this problem is not difficult, we said that the site to do a good job, the most important thing is not to grasp our data, but our users, all around the user to do, long and tireless around the user experience, High-quality service, differentiated competition, marketing strategy, continuous profit model, and so on, so many, do these are good planning.

The last site planning of the general situation I also finished, here also want to say that a lot of friends have such a situation, that is the night to think about thousands of roads, morning to walk a long way. We have a good idea to do, we have to think how to achieve it, can not stay on the level of thought, we say that thinking determines the height, but the light has thought without action that is in vain. So I hope you can understand this. Good luck to all your friends. I Jiangchenggong, novice one, experience is limited, literary talent is also very general, above all is the personal summary of the experience of predecessors, hope to help everyone, we will again.

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