Absrtact: September 26 News, Amoy Changzhou chief strategic Officer Jianqiao in 2014 China (Changzhou) E-commerce application Development Annual meeting said that the most convenient O2O is the door, the consumer's purchase behavior as a local logistics distribution behavior and merchandise purchase behavior. According to the
September 26 News, Amoy Changzhou chief Strategic officer Jianqiao in the "2014 China (Changzhou) E-Commerce application Development Annual Meeting" said that the most convenient O2O is the door, the consumer's purchase behavior as a local logistics distribution behavior and merchandise purchase behavior.
It is understood that this Congress has been held today in Changzhou Wujin District Holiday Hotel Grand. The conference focused on the theme of "How to occasion the real economy", respectively, on the topics of "business-to-business 2.0 activating entity Electric quotient", "Trader transformation business-to-business Transaction platform", "two pioneering and innovation of entity enterprise" and so on. At the meeting, Jianqiao published the main "localization of electric business platform" Amoy Changzhou "experience sharing" speech.
Jianqiao pointed out that the most convenient O2O is the door, the consumer's purchase behavior as the distribution of local logistics and the purchase of goods behavior. Around the convenience, Amoy Changzhou built two platforms, an online platform, a offline platform; the online platform is equivalent to building a commodity or business or resources to enter the platform together, under the line to build a consumer network shopping security system, including logistics system.
(Warm tip: This article for the first draft of shorthand, to ensure that the site guests original intention, without the omission, or a mistake, please understand.) )
Amoy Changzhou chief Strategic Officer Jianqiao
The following is a transcript of the speech:
Amoy Changzhou chief Strategic officer Jianqiao: Hello, my name is Jianqiao. Because the agenda of today's meeting is mainly an SME e-business. And our company is mainly as a regional e-commerce, why do we do regional e-commerce? We are in 2009 the predecessor of our company is to do software, that time to become Taobao's third dedicated to do Taobao service software developers, with Taobao cooperation, we found that E-commerce products are very good. Also is the traditional enterprise transformation very good opportunity, like Taobao platform very many.
If we have an advantage in working with him, we consider that there is no advantage in talent and geography. Do we shrink the region, the talent and the things we do. Do not do so big, I do a not so tall platform, for the Changzhou people service from this starting point.
At that time, when this platform was just beginning to do, we communicate with the industry, they will ask consumers have been Taobao and Jingdong shopping has become a habit. You have no price advantage, your model has what innovation, provides a lot of such problems, others say, your company can not survive three months, so we want to put forward our core competitiveness, Amoy came into being.
We are focused on providing a one-stop life for local consumers, shopping, consumption and service of regional online mall service platform, through the Internet concentrated in the region of the characteristics of industry, services and commodities to form a virtual city complex, to promote the transformation of trade and industry circulation, build the Internet Business Circle, create a new regional-type electric business model.
We are the establishment of a complete set of local electrical service system to ensure that consumers to our side of the purchase of products, the experience of the electric service is the ultimate. Here I would like to say is that we and the BoE with the jingdong ratio, we have any advantages, or how to distinguish. We can see all the national brands, like Taobao and Jingdong more important is the trans-regional sales of products, Amoy Changzhou is mainly related to the people's products, we have passed not only the online entrance, because in the local can be online and offline two intersections together to attract users to the platform.
So overall, not that the cheapest is the most high-end, is the most convenient life. Overall, Amoy Changzhou This three years we have built two platforms, is that we do an online platform, a offline platform; the online platform is equivalent to building a commodity or business or resources to enter the platform together; under the line constructs a consumer's net buys the safeguard system, including the logistics system.
On the whole, now the most convenient O2O is the door, the consumer's purchase behavior as a local logistics distribution behavior and the purchase behavior of goods. Changzhou shopping in the Amoy is very convenient, are our ordinary life most need, more convenient for users to buy products more quickly, do not need to discuss some of the network shopping syndrome.
Second, why the establishment of local logistics platform, the latter will be specific to the logistics system. The reason for establishing the logistics network there was no logistics company and express Company and our cooperation, our goods can not be sent out, so we set up a logistics system.
The third network is the community service platform, our community platform from 2011 began to build, from the earliest convenience stores, proprietary points, including offline and online at the same time under the single, all models have tried, we are trial and error the fastest one enterprise.
Advantages of Platform Integration
First with the city of logistics to solve the last kilometer problem, our logistics system is in the country, including the distribution of limitation and the wind to discuss the actual effect, the fastest through the setting of their own site through the coverage, promote the transfer between the logistics into our liquidity distribution, so that goods can be timely to the user's hands.
We can bring the goods from the warehouse or from the suppliers to the logistics vehicle, and then to the user's home. We buy products from Taobao, sometimes receive 7, 8 packages a day, will feel very troublesome, we will undertake all is the third party Express with us some cooperation, at present in Changzhou has opened the same city courier business, can undertake all aspects of the courier service, these real industry chain to get through, Once the logistics system has been opened to promote more businesses in Changzhou. In this way we achieve the ultimate in service and speed, to help consumers through the electronic business platform to buy things, to buy the previously impossible to achieve the goal.
The second is the community service point, in addition to the so-called electric business online promotional activities and the online generation of orders, we have made community fees. Because the future community belongs to the likelier, the consumer pays call the electricity tariff hope in the community doorway, we through provides the house doorway the shop, is advantageous with the common People Union.
The third is the convenience of business, including domestic services, welfare lottery tickets, which is called Community business or convenience business. At present, these objects are quite many, we hope that through this way, the common people and the social functions of the services generated by the docking. For now, at the end of last year we started to do this community service point, and we divided it into two blocks, community service points and township kiosks.
2014 has landed 330, reached 713 at the end of 2014, through this model not only to traditional stores or to say that the self-employed stores to provide a value-added service, but also the value-added of income. As long as through the mobile phone and Amoy platform can enjoy a variety of services; these enhance the consumer merchant and our community doorway of the store and platform of a few parties to an interaction, through this way people think not only in E-commerce online shopping.
Shopping at home, but it is easier to get such advice online, through the line to know the quality of the product, through our service system to make him feel that my things are reliable. At present, in addition to Changzhou, we may also put this model with the partners around the exchange, I hope that this model spread out everywhere.