Jinan Educational Television interview: Zittang Talk about network entrepreneurship (video)

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The following is an interview with the educational TV station of Jinan city, Shandong province. Here I first want to thank, help me release Zittang Diary of the network Media and constantly reprinted Zittang diary friend. Because of your recognition of me, I made a face on TV. Thank you all. At that time, the content of the interview is more and longer, because the radio broadcast has a time limit, a part of the content was cut off. I feel that the content is still better, that is my experience. Below I in the form of words, the contents of the interview recorded, I hope to be useful.

1. Briefly introduce the experience of entrepreneurship and management.

Very happy to discuss the topic of entrepreneurship with you, before the formal discussion, I do a self-introduction, my name Zittang,

1978 Born in Shandong province Linyi Yishui County a peasant family;

2001 graduated from the Mathematics department of Linyi Normal University;

2001 After graduating in Linyi, a network company to do programmers;

2001 winter, alone came to Jinan, in a network company to do programmers;

2002 Winter, in Jinan, a equipment company to do technicians;

The summer of 2004, began its own entrepreneurial process, and then started a website, which is now the Qilu Earth Network

As the topic of entrepreneurship is discussed today, I would like to talk about my own entrepreneurial experience over the years. Hope to be helpful to a friend who is starting a business or wants to start a business.

The summer of 2004, penniless I, borrowed a little money and friends to start the road of entrepreneurship. At that time the two people pooled a total of 10,000 yuan of start-up funds. Rent the office, bought some office supplies, the cost is very little. The initial time is to sell Baidu ranking to make money, but sold for a period of time, feeling that this business can not do, also did not make a few money, and then do not.

The company still has to run, we have to eat, how to do? But we chose to build the station, although the station's work is not good, the profit is also low, but after all, can earn mouth food. In this way for six months, in this half a year with free time to build a platform of their own Jinan information network [later upgraded to Qilu Port www.qlxxg.com August 2008 and upgraded to Qilu Earth Network www.qiludadi.cc], when this site although no revenue, But it's a sense of achievement to see a lot of people every day to post information and find information. Because I also look at the classification of this market, there will be a big development in future. But at that time all over the port only a second-hand channel, there is no focus on the operation of classification, in this context, Jinan information network development quickly.

As I was looking forward to a better future, my partner offered to dissolve the company on the grounds that it was too slow to make a profit. The sudden change gave me a heavy blow. What it means to dissolve, the previous pay all evaporated, the commitment to customers has become a blank paper. My personality does not allow me to do so, because my parents taught me, promised others things to do.

After careful consideration, I decided to take over the company by myself. With the partners to distinguish the company's accounts, then the company can still control the cost of only more than 1000 yuan, and 10 days after the need to pay 3000 office rental fees. I was under a lot of pressure at the time, but since I chose, I must stick to it. Because my former manager told me "not to last three years, but also to work with him." No longer tired to insist on, only for the center of the dream.

From the partnership into a do-it-yourself, I lack the ability to have too much, in order to make up for my shortcomings, I work overtime to late at night. Maybe it was my perseverance that touched God, and the rest of the time went well. The immediate solution, and some savings.

By persistent, I walked all the way, slowly, the road more and more wide, more and more smooth. Come to the present.

2. Is there any work, business, social practice experience before the formal start-up? What are the effects of these experiences on entrepreneurship and business?

In my introduction, I have said that I have worked in three companies, the first two are internet companies, the third is equipment company; Although I am doing is the network, but to me the most influential is the third company Zhao manager said a few words:

1, not to insist on three years, but also to work with him

2, how much endurance, can get how much wages

These two words, I did not understand before, I have done these years, slowly understand.

When I encounter difficulties, want to retreat, I use these two words to remind myself. Do anything you insist on.

If said, is Zhao manager's words gave me the courage to venture; then the manager Liu of my second company pointed out the direction of my business.

In my official business before, once provided technical support services, once I told Mr. Liu about this matter, he helped me analyze, said I do not do much in the technical support, he said: you each additional customer, your cost will multiply. To be big, you choose a service to serve a customer with 10,000 customers, the cost of basically unchanged things to do. I think I am engaged in the classification of information industry, it is consistent with this feature, I open a VIP member cost and open 10,000 VIP members of the cost is basically the same.

The basic characteristics of whether one thing can be big is:

Service a customer and service 10,000 customers, the cost is basically unchanged

3. Why choose Current industry and current mode of operation? Talk about the characteristics of the industry and the advantages and disadvantages of the current mode of operation.

My initial choice for the internet was simple, and the internet was low on the threshold. Why do I choose to classify, before making this website, I have studied the newspaper several times, I feel the newspaper biggest profit point is that very obscure classified advertisement. Although each customer pay less, but a large number of customers. Besides, this classification information is the most needed information for the ordinary people. So it has a bright future. The biggest drawback of the classification website is that the cycle is long, without certain patience and perseverance can not do this industry.

4. Have you ever considered and tried all kinds of e-business models that are now popular?

Considered and tried, but did not do well, gave up. Why did I try this? Can not endure long unprofitable lonely. Luckily I found it in time, not everything was right for me to do it. It's better to focus on one thing. Also summed up a little experience.

It is more difficult to overcome temptation than to overcome suffering. The difficulty is not terrible, the terrible is the temptation.

5. What are the biggest difficulties that have been experienced in the process of entrepreneurship?

The biggest difficulty in the business process is that when you break up with a partner, because there is so much missing, one is: no money; In order to solve the problem of money, I sell my labor, originally 1000, to 500 also do, can only rely on their own overtime to work, take some live, make money. Lack of capacity I will read more books, practice, save money to participate in training. Discuss with friends.

6. What are the necessary qualities to be involved in this industry? What advice do you have for young people who want to start a business in this industry?

If you want to start a business in the Internet, I personally think that we need to have the quality

1, serious

2, fast

3. Stick to the Promise

4. Be open-minded and studious

5, Perseverance

My own business for more than 4 years, I slowly found a problem, the Internet's low threshold is the Internet's biggest trap. In recent years, the emergence of heroes on the internet has given us too much misleading. Running the internet is harder than running things in reality.

Because of the low threshold of the Internet, so that too many people into the industry, competition in the internet is more brutal than the reality, the Internet is only the first no second. So I suggest that friends who want to develop on the Internet should be well prepared. Many people only see the success of the Internet people, and several people understand that the failure of the people are hundreds of thousands of successful people, the Internet's virtual nature, the Internet has created a winner-take-all situation. Every new industry on the Internet, after 3 or 4 years of baptism, will eventually have only one or two surviving. The reality is not so cruel, but the internet is so.

7. What are your prospects for your future development and my industry?

The future development is still relatively optimistic, my thinking is also clearer, 1, eliminate the City Psoriasis 2, realize what you see is happening.

The outlook for the classification industry is good,

1, everyone access to the Internet more and more convenient

2, the people access to information channels are slowly changing

3, the release of information is free real-time

4. Classified information is necessary for ordinary people's daily life;

8 The profit model of the network

The profit model of the network from the big side, there are two kinds,

1, use the network as a marketing tool to make money

2, (set up a platform, to earn advertising fees) to use the network as a marketing tool to make money for people to make money

Use the network as a marketing tool to make money: mainly including corporate websites, online shopping malls, and all network sales

Set up a platform: all by earning advertising fees, are the use of the platform to make money.

A correct understanding of working

I have done these years, think back to the boss of the days before, feel too much regret. When I work, I always want my boss to pay me how much I do, sometimes I even want to do less. It seems too naïve and foolish to think so.

I now understand successful migrant workers: for example

Two of students who just came out of the campus dick, the boss paid 800,

Zhang and unpaid

Doe boss gives 800, I do 800 jobs.

After a year, they both have the same economic income, but their actual harvest is quite different.

Zhang because of a lot of work honed, did a lot of extra work, his ability to upgrade quickly, a year later with the ability of the department manager, so the boss gave him a department manager seat, his treatment is also a manager-level treatment.

Doe because he did not want to do a lot of work to exercise himself, ability is not much improved, a year later, his treatment has not grown.

It was also a year and the results were quite different.

Working for the boss is actually the boss to give you a salary, let you learn ah. You can not deal with the problem, the company to help you handle, there are things the company to help you carry.

Second, the correct assessment of their ability

It is important for a person to evaluate himself correctly and objectively; the amount of a paycheck does not fully reflect one's ability. The level of salary can only prove how much you create value. Because a person of equal ability, under the different boss's hand, creates the value to be different, gets the salary to be natural difference. The company is a stage, the boss is the director, the staff is an actor, can perform what kind of film, see the combination of these three degree. If you feel the stage is limiting your play, if you feel the director is burying your talent, it's time to move on and if you can't find the stage and director you want, it's time to start a business.

Third, the entrepreneur should have the most important quality:

Entrepreneurs should have the characteristics of the Ares, the greater the blow, the faster the growth, the stronger the elasticity. As the song sings,

"Love will be stronger and stronger, love must be firm and persistent"