Jingle Bells Advertising the effect of marketing wind chimes

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The so-called effect of marketing, that is, advertisers are not based on advertising time to pay, but in accordance with the actual effect of advertising, that is, the actual number of users or quantify potential customers to pay. In this respect, in recent time the initial appearance of the domestic network advertising company long Extension Interactive launched a call "tick Bell Bell" of the calls paid advertising model, can be said to emerge in the effect of marketing provides an example.

Say "ring Bell" such a call paid advertising is an example of effect marketing, in the author's opinion, there are at least some reasons: 1, the ring Bell using the Dragon Extension interactive before the introduction of the Eye-button Web page embedded Advertising Alliance platform advantages; 2, done offline and online marketing matchmaker; 3, explain the concept of humanistic advertising alliance; 4, It provides a practical solution for web2.0 to profit by advertising.

Ring ringing Union in expansion

Beep Ring Call paid advertising is the Beijing Dragon Billiton Interactive Advertising Co., Ltd. in cooperation with China Netcom, railcom and other telecommunications operators based on the development of the number of effective telephone to pay advertising costs. New network advertising service products. To make a pay-for-money online advertising model, the ring bell mainly to provide users with sales leads, netizens through the phone to consult, buy products or services, to achieve the goal of advertising customers need.

Interestingly, through the Beep Bell calls advertising advertising, even if many netizens browse, click, do not need to pay any advertising costs, only in the customer received an effective consultation phone will have the cost of advertising, advertising investment is effectively protected, for customers to achieve zero risk of advertising pay. The customer's advertisement may choose the position according to the bidding method in each position of the "Tick Bell" website, the form of the release, a comprehensive coverage of the "tick Bell" site of various locations, but also can choose including NetEase, Tencent, Tom and other portals, including more than 2000 ring-ringing Alliance network Cooperation Media, according to the method of bidding selection, In the form of a comprehensive coverage of the Internet in all areas.

In addition to being able to pay by effect, the Bell bell can actually do exactly the exact matching of precision marketing, its technical principle is the use of intelligent search technology and Ajax technology, through the network tracking and semantic analysis, according to the Internet users of the region, habits and the content of the site visited, When the netizen reads or arrives with the advertisement content related information and the webpage, will the customer advertisement information automatically display in the Netizen browsing content around. Accurate positioning so that customer advertising information directly to the consumer demand target groups, so that advertisers to achieve accurate advertising ads, targeted. Customers can control the cost of advertising, but also at any time to adjust the location of advertising, frequency, want to spend how much advertising fees, their own decisions.

Offline and online Marketing Matchmaker

Enterprise marketing is often to be divided into line and online two aspects, many enterprises because can not find how to solve the online and online combination of problems and distress, while increasing the burden of marketing enterprises. Tick Bell Bell appeared, just solved the problem, the East Village Yigazi and West Village three girls finally can live together, give birth to children.

The telephone connection was put forward very early. Industry experts point out that the value of telephone connections is in the virtual Network marketing environment, telephone communication can realize the most authentic and valuable communication between the buyer and seller-whether by means of network communication equipment (headset) or fixed telephone or mobile phone, only when the buyer has a request for a product or service, and obtain the seller's direct feedback, the deal is likely to become truly clear; in the process, the likelihood of cheating on commercial grounds becomes very small, because the cost of doing so is too high; the most direct effect of telephone connections is the maximum balance of the interests of consumers and advertisers, Make virtualized network business activities human and true, both in line with the behavior of the network marketing trends paid, but also in line with the needs of precision marketing.

Of course, the telephone connection is not as simple as it is theoretically, and there are many things that are easy to solve. The appearance of pay-call advertising mode, it is very good to achieve a combination of network marketing and telephone marketing, so that both can play an advantage, but also disguised to increase the advertising value of the network media, especially its long tail value. This form of advertising can be said to be more than 30 million of the domestic small and medium-sized enterprises to provide a more effective way to promote the network. Because such an approach to traditional advertising thinking is very close to the assessment of the way they are familiar with and acceptable.

Humanistic Advertising Alliance

It may be said that the ring Bell is a new advertising alliance which appears in the process of Internet advertising evolution. and Baidu and other search engine advertising alliance is different, tick-bell advertising is the first alliance has a website, Baidu is the first search engine after the alliance.

There are many forms of tick-tock, the first is a ring-and-tick ad or a tick-tock advertisement. The customer's text bar or text window appears on the floating window of the eyeball embedded ad, with the customer's phone number or callback box. This is the precise transmission of intelligent communication.

Another is the popularity of transmission or hot spread, this is the heat of the Advertising alliance. Not precision-oriented, but a digg form of the auction ads. The more the Netizen pays attention to, the more the telephone consults, the more the rank leans forward. Digg ads is actually a dynamic ranking of the advertising list, tell netizens what is the hottest ads, how many people have been concerned about, bought, and attract others to click.

Incidentally, Digg site, is the user's own to all relevant content to vote or comment, and this information according to a certain Digg mechanism to sort, that is, the user is not only the information of the publisher, to a certain extent is also the filter of information. This makes it easier for users to find popular or useful information. A very important feature of Digg is the ability to attract readers to participate in the content of the site, and this model can be a good communication between users.

web2.0 Advertising Solutions

It is worth saying that the bell also provides some kind of viable advertising solution for blogs and WEB2.0 websites. As long as the individual user registers as its member, can publish the advertisement to own blog, the MSN, the mail even the mobile phone text message, the personal website may also publish the advertisement to own website. Let's say this is really 2.0 self-service ads.

The author believes that the ring bell is a rare Chinese internet in recent years, excellent products, doing better than abroad. Jingle Bell Advertising Innovation, to the traditional small and medium-sized enterprises to promote more opportunities, but also to flatten the size of the site's advertising value.

It's not easy to make blogging and personal websites profitable. If a blog can make a profit, personal stationmaster and small stationmaster also can make money, the situation of the Internet is bound to have a great change, then the Internet will support more people, then the gap between the size of the Web site advertising value will no longer exist, the world with this cool hot, this is much more beautiful thing. Naturally, the achievement of such a thing, one or two of new models of technology enterprises are not, but also need more enterprises to participate in it.