Join Hands "Wei" to million and sign Zhao Wei to open a new chapter of brand strategy

August 28, when million and the founding of the 20 anniversary celebration, the international famous film and television artist Zhao Wei elegant debut ceremony scene, earlier rumors "million and sign a star endorsement" rumors finally settled. On the same day, the 29th session of the Chinese film Rooster Jury nomination list in Beijing, Zhao Wei directed the "to Youth" won the Best Director first Prize, Best Actress award and other six nominations. As domestic water heater industry leader and kitchen electrical leading brand, Wan has been a sound, innovative and dedicated, in the industry and the hearts of consumers to win a good reputation. And the use of the 20 anniversary of the machine signed Zhao Wei, is million and the launch of the brand spokesperson, opened a new chapter of brand strategy, from channel-driven enterprises to brand-driven enterprise strategic transformation, and promote the brand to upgrade the important measures. Million and electric four founder and Zhao Wei celebrate million and 20 anniversary million and the brand spokesperson elegant debut of the Fair million and 20 weeks Gala Gala to climax, with a warm applause, Zhao Wei in the spotlight on the elegant appearance of the stage, and the audience repeatedly smiled and waved to greet a boiling scream. At this point, million and rumors has long been the brand spokesperson finally announced. As an internationally renowned film and television artist, Zhao Wei is the career and family double harvest of successful female representatives, whether in the work or life has maintained a leading position. Since the first slightly sentimental little swallow to now the first with a debut "to youth" into the billion club female director, from the first beautiful screen of young lady to now take into account the success of the career family women. A number of well-known film and television drama protagonist, the first debut broken billion female director, life in the husband and wife, from the well-known movie stars to happy Warm housewife, Zhao Wei in the work stage and life stage gorgeous turn, leaving always stay ahead of the figure. press conference scene, Zhao Wei smile relaxed happy, frankly hand Wan behind the secret. She said that Wan is deeply loved by the water heaters and kitchen appliances brand, has been in their own related areas to maintain the leadership, is the field of successful business representatives, which with their work and life are striving to succeed in the life of the perfect attitude and value of the pursuit of the same. There are million and adhering to the innovative concept of the warm life of science and technology, in the Low-carbon environmental protection has been doing very well, and "let home more Warm" brand philosophy contains the human concern more let me agree. Wan is based on focus, innovation and leadership is worthy of trust, leading, I like. Zhao Wei attended million and the brand endorsement media meeting will keep the leading Wan and Zhao Wei's common connotation million and marketing center, the leader of the choice of brand image, in addition to consider its visibility and influence, the most important is that the spokesperson and brand relevance. Zhao Wei body exudes personality characteristics and Wan brand connotation coincide, that both are maintained in their respective areas of leadership. Founded in 1993 million and ushered in the 20 anniversary, this 20 years, as a representative of private enterprises, Wan by adhering to technological innovation and robust business excellence, has always maintained in the life of hot water systems and kitchen appliances in the forefront of the field. It is understood that Wan many times to fill the industry's domestic technologyBlank, leading or participating in industry national standards, the drafting and revision of local standards, with the gas industry has the most patent reserves, and constantly leading the industry's technology upgrades and product replacement, to maintain the technology leadership, adhere to the scale of production, to the zero rule of aerospace product quality, for many years to obtain relevant quality testing agencies and the general consumer Affirmation, Maintain the leading quality of gas water heaters for nine consecutive years the first domestic sales, disinfection cabinets for many years to stabilize the industry before two, gas cooker, electric water heaters, range hood and other flagship category sales have entered the industry before five, to maintain sales lead. It can be said that Wan in the technology, quality and sales of the three major aspects of the leadership has been carefully selected endorsement of the brand Zhao Wei Affirmation, and Zhao Wei both career and family of successful female image also perfect fit the Wan brand connotation, the two complement each other. Zhao Wei and the media Smile Interactive star endorsement release million and brand new momentum of growth over the past few years, Wan seize the industry energy-saving and intelligent development trends, in-depth insight into consumer demand, a major strategic layout, the introduction of epoch-making significance of the products for million and brand strategic upgrade laid a solid foundation. such as the listing of many complementary energy integrated hot water system, build the largest domestic production of new energy water heater production base, release S-class high-end intelligent water heaters, to exceed 40% of the sales accounted for the national gas water heater energy-saving subsidy sales of the largest brand, the introduction of 21m3/minute large exhaust air volume of the first Ⅱ generation of double turbo suction machine. In the future, as consumers from food and clothing to the quality of change, the market will enter the consumer-led era. Million and hand with a wide range of visibility and influence of Zhao Wei as a brand image spokesperson, make million and abstract brand symbol has the image of the image of the characters, occasion Zhao Wei swept thousands of consumers can narrow the influence of the brand and the vast number of consumers, the establishment of Wan with the vast number of consumers strong emotional ties, For million and brand upgrades to add new impetus. Million and electric set up 20 anniversary Celebration Gala 20 anniversary, million and on the one hand issued the "brand Strategy white Paper", on the one hand to sign Zhao Wei to enable brand spokesperson, opened a new chapter brand strategy. 20 Build the foundation course for million and brand building laid a solid foundation, at this time borrow star endorsement release brand growth new power just when, the future brand Grand Wan has already had the full, Wan will be driven by channel-oriented enterprises to brand-driven enterprise strategic transformation, promote brand upgrade.