Keeping your site in mind requires constant reinforcement of your site's brand

Absrtact: The product of the Internet is numerous website, different website has different content, the website brand is bound to become the important construction content. How to make your site after users can still remember, you need to continue to strengthen the brand site. First of all,

Internet products are numerous sites, different sites have different content, the site brand will inevitably become an important building content. How to make your site after users can still remember, you need to continue to strengthen the brand site.

First of all, a good site, to have high-quality content or services to obtain the user's trust. In the provision of content to users, can be appropriate to promote the brand, there are many points to note.

Title Writing

The title is the user through the search engine the first access to information, in addition to the title of the first half of the emphasis on keywords and main content, the latter half can be appropriate advertising, highlighting the brand. Practice has proved that the same keyword title, with advertising language can attract users to click, but also to remind users to pay attention to the brand. For example, Baidu Encyclopedia, you no matter what can be seen in search of his figure, in addition to search terms, the rest is to emphasize the brand.

Extension of content

Good content naturally can attract users, but to enable users to remember the brand, can reside in the site for some time, you can at the end of the article or article title under the appropriate emphasis on the brand. For example, many portal sites, will be under the title of the site's website, the name of the site, at the end of the article will also bring the copyright note, these are very good brand publicity, conducive to users remember the site.

Appropriate advertising

The website has the advertisement to be justifiable, but may leave some important position for oneself to make some propaganda advertisement, or directs the user to enter the related channel, or enhances the user's impression from the picture content. In fact, there are many sites in a number of eye-catching positions have their own pages of advertising picture display, on the one hand increase the viscosity of the site, on the other hand, the brand of advertising can also affect the user.

Simple domain name and brand name

In addition to the site content is the most critical, there is also a very important, is the site's domain name and brand name. In fact, a good brand name and good Web site for the brand is very advantageous. He can motivate users to remember your station, the next time you find information can think of the site, and in search of similar content first thought of your station.

Here is a problem, due to the continuous development of search engine algorithms, sometimes some errors, so that the site suddenly can not find, this time the domain name may be more important than the site names. For example, hao123 this domain name easy to remember, even if the search engine cannot find, can also enter the URL in the address bar. And we all know Baidu, easier to remember.

If you say more detail, the homepage of the logo must be eye-catching, easy to let people and brand linked together, so that users can remember the site. Look at Baidu's logo, impressive, Chinese characters Baidu and phonetic prompts domain names and Chinese name, the middle is a footprint representative in search, just coincide with "Baidu, you know."

In any case, the purpose of strengthening the website brand is to hope that users can trust the website and become loyal users. With a loyal user of the website brand only really has the value, also can make the website to serve the user better.