Kingsoft PowerWord CEO 王欣 Talk about education: tool products to extend to the content

Editor's note: The recent old dictionary tools PowerWord frequently: and win-win network cooperation, and launched an online oral training platform good foreign teachers. How to transform the platform of tool products? Iciba CEO 王欣 that the content should be extended. The following is "Beijing business newspaper" reporter Li Lixun to her interview, many know Net did an excerpt: Q: Why would think to do oral training? How does Iciba do oral training? A: Kingsoft is a tool-like product, to extend the content, oral training is a good choice, and its demand there. But we do not have the same ideas for oral training and other organizations, it is mainly embodied in three aspects: the first is the provision of products, including our foreign teachers, are Native Americans, which guarantees the quality of teaching; The second is the course counselor, where the course counselor is not just a test, a contact with a foreign teacher, but is also responsible for urging you to learn, Will send some words magical, exquisite essays, etc., make you feel that learning English is not a very boring thing, and these courses consultant itself is English major level eight trained, also can assist teaching; The third is an internet-based interactive platform, whether you are in Beijing or Xinjiang, the boundaries of the region to break, as long as you are active, Can interact with foreign teachers on this platform. Q: What are the advantages of good foreign teachers compared with other similar institutions? A: The biggest advantage is the brand. For example, the traditional entrepreneur to do this thing, he will spend a lot of time and energy to allow users to recognize you, know what you are doing, marketing costs are very large, after all, Baidu's key words so expensive. But we are not the same, a mention of Kingsoft, others know what you do, and we are looking for strategic partners, do not have to explain half a day. Can say, brand endorsement power for us to solve a lot of things. In addition, Jinshan cash flow a lot, the flow is very large, we do not have to worry about money and users, can concentrate on doing products. Q: In addition to Kingsoft, such as Baidu, Taobao, etc. are in different ways to cut into online education. What do you think of internet giants doing online education? A: When the Giants go online, they see that education is a big market, but when they squeeze in, they find it is a big hole. Why is it a big pit? Because there is no one organization can provide real quality service to meet the needs of users, online is more than a line of a supplement. Moreover, these giants all come to do platform, especially C2C platform, I think this is a very unreliable thing. For example, you have to book a ticket on Ctrip, you still have to fly from Beijing to Shanghai; you ordered a meal in a public comment, and you still get a restaurant to spend. But what about education? You can trade through the Internet, but ultimately you have to return to communication between people. What does it offer the user as the platform itself? It can not be responsible for the effect of learning, then its value reflected in where? The essence of online education is to return to education, the Internet is just a medium and tool. Learning is an irreversible process, not like other commodities will have multiple evaluation criteria, the effect is the only guideTo, users here to spend money things small, and the time cost is irreversible, there is no real good content to rely on, the platform is difficult to go far. Q: Then the future of PowerWord in education will have any plans? A: First of all, to do a good job of foreign teaching this proprietary products. Of course, we will consider working with other organizations, for example, foreign institutions are well-known, products are very good, but do not understand China's national conditions, open the Chinese market is very difficult, we will act as agents of such institutions.