Korea products "Purchase" Hot selling overseas

Abstract: According to South Korea's "Central daily" website January 4, from the afternoon of January 2, Incheon City of the three caves of the online shopping center style logistics factory a busy scene. Express boxes to Nanjing, California and other overseas addresses are sent through the conveyor belt

According to South Korea's "Central daily" website January 4, from the afternoon of January 2, Incheon City, three caves of the online shopping center "style" logistics factory a busy scene. Express boxes to Nanjing, California and other overseas addresses are sent from the five-storey office to the next level through the conveyor belt. These are the "purchasing" products that foreign consumers buy through shopping malls on the Internet (Korean products purchased directly via the Internet). Every day, including clothing, shoes, cosmetics and other thousands of items sent through the logistics company to China, the United States, Australia and other overseas consumers. "Style" logistics company general manager Jin Zhaoxi (32 years old) said: "At the beginning, the target consumers of fashion products are domestic women, but these Korean fashion products in the Korean fans between the word-of-mouth more and more good, and its overseas sales are increasing", "Today, we have set up a separate overseas business department, and added English, Chinese website services. "The company had only 30 billion won (about 170 million yuan) in 2010," he said. But in recent years, with the strength of overseas direct sales, preliminary statistics, 2014 company sales broke through 100 billion won (about 580 million yuan).

"Purchasing", that is, foreign direct export enterprises are becoming popular. That's because with the Korean boom, foreign consumers directly buying Korean products have increased significantly. According to the South Korean Ministry of Industry Resources, 2013 South Korea's 10 major online shopping malls of overseas direct sales exports of 370 billion won. "If SMEs are taken into account, there will be more real exports," said a relevant head of the South Korean industrial sector. In the future, more comprehensive and accurate survey statistics will be adopted to formulate specific enterprise support plans. ”

Now the market has rapidly formed a natural eco-economic Community. Many special shopping centers focus on selling products that are more demanding overseas. The online shopping center specializing in the sale of K products HM International only last year's sales reached 13 billion won (about 76 million yuan). The idol combination SuperJunior and Exo's record, symbolizes Bang's luminous stick and so on becomes the best-selling commodity. General manager Song Xiaomin (41 years old) said: "As the popularity of the Korean stream spread, from China and the United States led the world's various countries to come in the wind." He also said: "High sales in half thanks to the Overseas fans Club group buying." "A shopping mall called Buyfor-u directly targets the largest market in China. Here, Chinese customers can buy their favorite Korean clothing, cosmetics, and health food. South Korea's largest online shopping center in G-market also added English and Chinese web services. At present, overseas direct sales in South Korea to occupy the largest net purchase volume.

Still, industrialization has a long way to go. The biggest problem is the small and medium-sized enterprise own marketing flaw. Most companies recruit overseas Korean fans through social networking Services (SNS), but the method itself is limited and postage is expensive. Take the most use of EMS for overseas consumers, weighing 0.5 kg of products to be mailed to China or the United States need to pay 24 U.S. dollars in postage. This is usually a single purchase of 300, 400 yuan of overseas purchasing families is undoubtedly a heavy burden of money. In addition, there is a security system called "Active-X", which prevents foreign consumers from settling in South Korea. Therefore, most of South Korea's overseas direct sales site through e-mail simple Confirmation order, the use of PayPal, Alipay, such as South Korea's settlement system outside the settlement of transactions.

To solve these problems, the South Korean government announced the "2015 Economic policy direction" at the end of last year, some of which involve supporting foreign direct selling enterprises. Under these policies, the South Korean government will help small and medium-sized online shopping companies with insufficient marketing ability to open foreign language websites and play a role as a bridge, linking South Korean SMEs to well-known overseas shopping malls (Amazon, Alibaba, etc.). At the same time, in order to facilitate the Korean fans shopping, the Korean government through the Korea Trade Association in July 2014 opened a special foreign Direct sales website "Kmall24." In addition, South Korea to further improve the online settlement system, plans to popularize alternative "Active-X" other international general settlement methods. "In order to reduce postage, the Korean government vigorously advance to Qingdao, China, the sea, to know that the current overseas direct sales only by air." At the same time, political attention to foreign direct sales is increasing.

South Korea's new political joint Democratic Policy study President-Min Yudou said: "Will develop the online overseas direct marketing SME support act, and propose to" set up a comprehensive support centre for overseas Direct Sales, provide financial support loans, commence the preparation of a one-stop support system for security, customs clearance and Customs declaration, and formulate relevant policies, Solve the disputes in the sales process. "Min said:" If 10,000 small and medium-sized enterprises to open online sites to more than 100 countries, then an average of 7 billion people each year in the overseas consumer through 1 million online Web site shopping. ”