Kun: 10 tips on the operation and promotion of the industry website

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Compared with the traditional industry, the threshold of Internet entrepreneurship is very low, even a person, 0 of funds can start a business. So many groups and individuals have flocked to the Internet. For the Internet entrepreneurship, the author is most optimistic about the industry sites and local sites of these two areas, and these two, and now it is indeed relatively hot. So today Kun to discuss the operation and promotion of the industry website. First say a big premise, the industry website wants to succeed, that must be involved in the industry has enough knowledge, and even proficient in the Internet, as well as related to a certain degree of understanding and understanding, such as Web site planning, or do it will be quite arduous. So before we do the industry website, we must first put the two classes to fill up. OK, let's cut to the chase.

On: Practice the internal strength

Kun has always believed that, for the network promotion, the platform is the foundation, the content is the key. So no matter what type of website, in the promotion before, must first the internal skills to practice well. And for the industry website, to practice those internal strength?

First, solve the problem for the new person

The Internet comrades, often hanging on the tip of the word is "to seize 80% of the users." For the industry website, the easiest person to catch is just the new entrants or experience a few new people, they are the so-called "80% users." and want to seize this part of the user, the most basic one is to help them solve the problem. In fact, for this group of people, its problems are often difficult to small problems, and often is often asked the old questions, so it is easier to solve, the key is to have patience.

Second, intimate service

Said content for the king, but really want to rely on the content to win, is more and more difficult. Because the content is too easy to copy. So Kun's view is to do service, this is the hardest to replicate, and not easily surpassed. There are probably two types of services:

One is the artificial service: for example, push a website, belong to the field of marketing promotion industry website, its most characteristic service is free for the user to do marketing promotion training to push a training battalion with free for the website Pulse The website diagnoses these two forum sections. Deeply loved by relevant industry personnel.

The second is self-service service: this kind of service usually needs technical means to realize, such as cell phone number attribution to the query, public transport inquiries, map inquiries and so on. Compared with artificial service, this kind of service is more convenient and easy to operate, and saves time and effort. But the drawbacks are also obvious and easy to replicate. So want to not be surpassed, need to continuously perfect function and data, make own brand.

Tips: In the actual operation, do not serve the service. The planned service project, must start from the user needs, should revolve around "intimate" the word carries on.

Iii. authoritative Content

The industry website wants to be bigger, must have the brand consciousness, only the industry eldest brother can survive. So do the content, around the "authority" of the word to do, do not do great authority, but also to do small authority, at least in the industry in a specific field to become authoritative. There are many ways to establish an authoritative content, say two most commonly used methods:

1. Industry review. Often industry reviews can most affect users and lay their place in the industry.

2. News. If the news events in the industry can be timely broadcast, will also attract users to log in every day.

Iv. Rich Resources

For the industry staff, the Internet to find information is often one of the work. So build a rich resource pool, almost every industry site should do things. This resource pool can be a complete book, but also can be fine and specialized, depending on the circumstances. Resource scope includes: Software, ebook, picture, analysis Report, solution template, Address Book and so on.

V. Expert talent

For an industry site, there is no industry experts in the talent sits, it is difficult to establish their status, the industry users recognized. So ready to run the industry site friends, as far as possible to invite some cattle to join it, if not, then put themselves into the industry's famous star.

Next: Practice Wei Gong

Just practiced the internal strength, now began to practice Wei Gong-network promotion. Mentioned in the previous, the industry website wants to be bigger, must have the brand consciousness, wants to make itself the authority in the profession, establishes the brand position. So we in the promotion, but also to the brand at all times, the method of application, should also be based on brand promotion.

Vi. Marketing of soft paper

Soft Wen Marketing is one of the best ways to promote the industry website, and also the most cost-effective method. Because if the user is on the Internet for work, there is nothing to find the relevant industry information, or learn to recharge. Whether to find information or to learn, one of the main ways is to read. Therefore, the use of soft text to promote the industry site, you can spend very little money or even without money, get very high visibility.

To do a good job of soft marketing, there are a lot of skills and precautions, and today's space is limited, so just say two of the more important parts.

1, soft text form

Many friends in the soft wen marketing, often the last article written in a text ads, it is not desirable. Good soft, formal and normal articles should not be any different. You can determine the form of soft text from the following points.

Tips: This article is to push a founder, Blue Flame member Kun original, want to see more articles please search push or kun, or landing kun (pinyin) point card mother. Please retain this copyright information when reproduced.

A, industry news. The key to such a form is to have a sense of the news, and fast.

B, industry review, industry analysis. The key to such a form is a deep enough understanding of the industry and a sharp and original view.

C, celebrity interview, industry interviews. This method is mainly to use the strength of celebrities to enhance their own brand form, the key point is to have a certain network resources, to know how to do interview skills.

D. Experience sharing. The focus of such articles is to have a certain value, to really help users, can let users learn something.

E, original resources. In fact, the soft text does not have to be an article, another form can, for example, resources. Can be software, e-books, analysis reports, project templates and so on all industry-related, and users are very much in need of resources. A very typical example is Eric, who publishes some industry reports that are very popular.

2. Communication mode

Now a lot of friends to spread the soft text of the way, still just stay in the forum post, even content simply is a pure advertising. So we will often see some friends on the Internet complain, said the soft text promotion is not good to use, in the forum posts are always deleted. In fact, these methods are not good to use, is improper content, the dissemination of improper forms. To sum up, there are several ways to spread the soft text:

A, content reproduced. Including the signing of each other reprint agreement, active submission, news push, blog Group Building, forum posts and so on.

B, ebook. When the use of electronic books to disseminate, the content is not limited to the original, you can also put together the content of the same topic, and then in the ebook copyright page annotated xxx finishing production.

C, download resources. Non-literal content is mainly used in this way, such as scheme template, software, address book, etc.

D, video. For example, some of the content of the tutorial classes, you can use the text to display the video.

In addition to these forms, the dissemination of the time will also involve forum marketing and blog marketing components, but today is not detailed discussion. About Forum promotion, Kun once wrote an article, we can refer to: "Detailed how to use the forum to promote the network"

Seven, SEO optimization

It's a cliché, and it's almost a job that has to be done. SEO involves a lot of aspects, but for no full-time seoer site, do a good job on the basis of the optimization is OK: such as the basic optimization of the content structure, the basic code optimization, and so on. Here simply say SEO the core part is the key word and the outside chain. For the industry web site, must be the industry staff often search, and industry-related keywords to cover to, this is the industry's most important site keyword strategy. In terms of links, as far as possible with the industry well-known sites are established links, this is not just SEO problems.

VIII. Promotion of activities

Through the activities of the promotion, not only to improve the popularity of the site, increase the user stickiness, while the brand building also has great benefits. Activities are divided into two major areas:

1. Online activities

Online activities of a lot of ways, we in the strategic activities, you can refer to other sites, so that the real can do more with less, often a lot of planning and practical work, others have done for us. Here are a few common forms of activity for brand building.

A, essay contest.

B, for the company's selection. For example, the Internet industry often make the favorite users like XXX software and so on.

C, for individual selection. For example, a famous IT company once engaged in the industry's most beautiful company foreground selection.

2. Offline activities

From the brand building point of view, offline activities than online activities are better, because most of the industry practitioners are very eager to Exchange learning and networking. So someone can provide such a platform, will be very popular with everyone, can be called fame and fortune. In the organization of the main brand-building activities under the line, you can start from the following three aspects:

A, leisure-oriented party. This kind of gathering mainly is the leisure entertainment primarily, aims at lets everybody expand the network, promotes the sentiment.

B, the party with the main exchange. Such gatherings are usually in the form of salons, with emphasis on communication.

C, the industry annual meeting. This kind of party is the easiest to brand, but the operation is more complicated than the first two, and requires a certain amount of input.

Offline activities want to make an effect, the most important thing is to adhere to long-term, so that the brand effect will come out.

Ix. Circle Promotion

Here said the circle, including QQ Group, MSN Group, Happy Net Group, blog Circle and other similar online products. Said earlier, the industry site personnel eager to communicate, and the main line of communication, is to join all kinds of circle-oriented, the most typical is the QQ group. So in the promotion of industry websites, be good at using these circles. For example, push a Web site, with more than 20 marketing promotion aspects of the Senior QQ Group, but also in the increasing. About the QQ group to promote the detailed description, you can refer to Kun before the article "Network promotion QQ Group to promote the ultimate course."

Find the best way for you

So much has been said, and there are basically some common methods, but no two industries are the same, so even the common approach may not be the same. So the best way, is the root of the industry characteristics, their own resources, find a best way for their own. For example, some industries have to spend money on television advertising, and some industries may need to use traditional telephone marketing to work. Even some industries still need door-to-door visits and so on. Here again recommend a related article "How to find the best way to promote the network."

About the industry website operation Promotion question, and everybody discusses here. Said Han aside, found this person with the age of growth, more and more long-winded, not attention, and wrote nearly 4000 words. To receive the pen. Finally, we hope to communicate with you and make progress together. The author's information is as follows:

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion communication 16 group 9485770, Welcome to join.

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