Kyoto to build business-to-business procurement Channel, copy brand distributor online Distribution Agent mode

　May 16 News, according to a person close to Jingdong, Beijing East is preparing a business-to-business procurement channel, the brand is planning to copy the online Distribution Agent mode to the line. The specific way is to recruit brands of large agents and distributors into the channel open shop, so that level two or three distributors can be online procurement.

In other words, that is, Jingdong will recruit brands of large agents engaged in online wholesale business, wholesale to level two or three agents or distributors. Jingdong can provide a strong IT system and logistics system to achieve the convenient distribution of goods.

Those close to Jingdong said on the establishment of this business-to-business procurement channel, Jingdong has been in the early communication with some brands, Jingdong to recruit Haier, Lenovo, Gree and other powerful companies of the first level of distributors and agents, and channel specific online time and channel name is still not known.

An electrical appliance brand provincial General agent pointed out that because E-commerce compared to the line has a certain price advantage, in fact, there has been a small dealer in the east of the large number of purchases of goods, and then trade. In addition, there are some of the shop on the Beijing-east brand "egged" its dealers disguised as ordinary consumers to its jingdong shop procurement, and then privately return the distributor wholesale price and retail prices before the difference. "These things are known to the east, since the dealer has such a demand, rather than open up to do." ”

The above household Appliances brand agent pointed out that jingdong to do such a business-to-business procurement channel is the advantage of, on the one hand, can increase the Beijing-east trading flow, on the other hand, can enhance the brand business and Jingdong platform for the relationship between.

And the more crucial point is that the Jingdong model is actually a transformation of the traditional circulation industry, it is likely to subvert the traditional offline agent mode.

According to billion power network to understand that the traditional offline agent is the Layer Layer agent model, subordinate agents can only up to the level of agents to take goods, and the regional characteristics are extremely strong. For example, the distributor of a brand in Hebei province is difficult to purchase the agents in Henan province, while other dealers in the province can not cross the provincial general agent directly to the factory purchase.

The general agent pointed out that the Beijing-east of this online distribution mode, breaking through the offline agent-level model and geographical constraints. At the same time, the operation mode of the Internet also improves the overall efficiency of distribution mode, and solves the conflicts of interest between agents and jingdong in a certain extent.

According to the Billion power network, BoE chairman Liu Prior to participate in the "Entrepreneurial Innovation Leadership Forum" has revealed that Jingdong will enter the business-to-business domain, but the premise is to enter the B is to end consumers as the purpose of the enterprise. "We will not face the dealer but the end consumer, which we have been doing for years." ”

If Jing Dong really on-line such a distribution platform, then Liu about "Jingdong will enter the business-to-business domain" The argument will come true, but "will not face the dealer's argument" will once again renege.

A person in the industry pointed out that the convergence of business and business-to-business has become an irreversible trend.

As early as April 2012, the Beijing-east imitation of Amazon opened a business-to-business platform amazonsupply.com, mainly to provide industrial raw materials, machinery parts and hardware appliances, such as online transactions, and then seek more stable relationship between the production of an attempt. On the other hand, Alibaba's business-to-business business 1688 platform is also in the downstream of Taobao and other online retail platform delivery products, and has been at the behest of Ma Yun, in the group established a CBBS business model.

The business-to-business model of Amazon and Alibaba is different from the business-to-business model, which addresses the problem of upstream supply chains, the latter being business-to-business in commodity trading processes, the source said.