Lao Luo's feelings are getting cheaper

The Du Haitao of Science and technology and Liu Xiang's fiery mouth battle, everyone looked at the lively, and behind the old Luo hammer feelings of the negative continuous fermentation, although the "rhetoric" Wang freely effortless, but it is difficult to conceal the hammer powder of disappointment, but also can not hide the hammer black laughter, in fact, Old Luo's hammer appeared "serious" problem, What is more frightening is that the old man has not found the root of the problem.

It's not that I'm smart enough to look at the old man, but maybe the bystanders are clearer and the perspective of the problem is fundamentally different from the direct operator. To show that the hammer encountered a crisis of capacity and quality of trust, but in fact is a bigger problem, is the old feelings "was" cheap, old Luo's hammer was also "picked the wrong opponent, hammer pricing also exist to be discussed."

Lao Luo's feelings are getting cheaper

Hammers have been criticized since the start of the market, especially their 3000-dollar high pricing, which is not in line with the trend of the times, and the Hammers have been increasingly cheap.

High pricing is caused by many onlookers look at the cause of the hammer, the current market mainstream popular models at 2000 Yuan Price, and Hammer dare to sell 3000 yuan price, so "arrogant" attitude, attracted a lot of criticism. Subsequently, in the hammer after the formal birth of mobile phone frequency of quality problems, so that the image of the hammer plummeted, its high prices and low quality products have become the industry's laughingstock.

The price is high, the product does not give the force, let old Luo's feelings begin to become cheap, query sound, more and more onlookers people think that the hammer is not worth the price, the feelings are completely fooled, said the person many, long time, false will also become true, at present, the old Luo's feelings in the continued cheapness.

Sentiment is the biggest selling point of the hammer's mobile phone, and feelings of this thing is to be recognized, the outside recognition of the hammer can represent the feelings of some people, the hammer users will feel a face, and now, the industry thinks the hammer is a poor goods, feelings more become a joke, the hammer users will be despised as Harting, Who can sell this kind of sentiment product?

Have feelings, hammer life, no feelings, hammer life as dead. Feelings, is a kind of emotional mood, when the user's feelings are gone, how to talk about feelings? Feelings can not be lost, this is the base of the hammer, how to improve the industry's negative attitude to the hammer, is the problem of the old Luo, and the feelings of this is a retreat of emotion, it is difficult to use voice accurate expression of clear feelings, To change it is to change the minds of others, it is difficult to imagine.

The old man's Hammer was "chosen" by the wrong opponent.

The internal cause of the feelings is the quality of the product itself, and the external cause is the industry more willing to take the hammer and millet comparison, Hammer "was" selected the wrong opponent, and millet this to the pursuit of cost-effective "cock silk" user-oriented products do contrast, there are any feelings to talk about.

than the price, the hammer certainly than millet, than the voice of the support of users, hammer even the fraction of millet, than feelings? Millet users will ask you what is feelings?

Millet is the trademark of the domestic mobile phone industry, and Lei is also a model of mobile phones across the border, so, no matter from which point of view, Hammer phone will be taken with the millet ratio, and the worse is how the hammer is not the same as millet, which makes the hammer is very embarrassing, even the millet than, but also talk about feelings to sell such a high price, was so strongly challenged by public opinion.

In fact, old Luo a bit injustice, hammer opponent was chosen wrong, this is not old can decide, but the tendency of spontaneous public opinion, hammer should be active with more than 3000 of the price of the iphone, Samsung, HTC, SONY, Nubia, MOTO, LG, OPPO, Vivo and other popular models to compare , so the hammer will certainly occupy a dominant position in public opinion, and the quality problem will not be so magnified as it is now. Millet mobile phone also faces many quality problems, but because of price concessions, many millet user mentality is able to accept the emergence of quality problems (this price to buy this phone is good), but 3000 of the quality of the hammer is not the same as millet, hammer users must be difficult to accept, even the users are not hammer to see.

Lao Luo's mistake is not to set his own target competition, although the left one "IPhone", the right one jobs, but the industry does not put the hammer and the iphone together to judge the plan, in the eyes of the people, the iphone product is "sacrosanct", The hammer has not yet been able to be placed in the same array as the iphone, especially in the context of poor product quality, and the gap between the hammer in the user's mind and the iphone is widening.

In fact, the hammer to the beginning to kill Samsung for public opinion breakthrough point, and repeatedly stressed until the positioning of the popular words, maybe now is a public opinion scene, its own initiative to choose the wrong opponent, so now only passively bear the public opinion with its compared to the embarrassing situation.

Baidu News keyword search "hammer millet", the result is about 1500 news; search "Hammer Apple", the result is 275, search "Hammer Samsung" is 205. The trend of public opinion is already very obvious, old Luo's hammer start not to think clearly, the situation is extremely unfavorable now.

Pricing strategy error, embarrassing 3000 yuan pricing, underachievement, feelings were sold cheap

The person who buys the hammer does not pursue the price ratio, buys is the heart that unusual sentiment, has the super high anticipation to the hammer, the result Hammer's product quality lets the person disappoint, but still has a group of Tiezong in following the hammer, this is relies on the old Luo personal personality charm to bring.

Lao Luo does the mobile phone from English to do is not enough experience, not only in the selection of products for product errors, T1 pricing strategy also has obvious flaws, 3000 yuan pricing is a underachievement pricing options, at this price, on the iphone 5s, Samsung Galaxy S5, Galaxy Note 3, HTC one M8, SONY Xperia Z2, Nubia Z7, Moto X, LG G3, OPPO Find7, OPPO N1, VIVO xshot, VIVO xplay, etc. more than 3000 of the popular models, under the millet, the charm of the family, a plus, Huawei Glory, ZTE Nubian, Cool faction, Lenovo, step by step higher than 2000 yuan model, the hammer choice of this price is really very embarrassing, if the price line on the longitudinal contrast, think of the old man's hammer to compete with who?

Feelings itself is a small number of mood, the pursuit of feelings of users, most of the price is not sensitive, they have a higher spirit of pursuit, they pay more attention to identity, identity, and the hammer 3000 yuan price, and on the ratio, it seems very cheap, the corresponding feelings will follow the drop, and lower than the price up, with the feelings of the feeling has , but this price users do not recognize the concept of feelings, and even do not know what feelings. Lao Luo's sentiment price, the serious sale is cheap, the first position in the high-end is one step wrong chess, but now one step is wrong, therefore step by step wrong.

Hammer T1 should be priced 4000, or even 5000, twice the price of millet, is to make the habit of 2000 yuan price users can not afford to, is to let these users scold to show the pursuit of the hammer is not the feelings of the cock silk could understand. At the same time the high price itself with a sense of identity, the user's feelings are worth 3000, or a value of 4000, the hammer said.

Actually, 4000 yuan price on the actual benefit of the hammer, in addition to the price to show the brand image of the hammer, at the same time more out of this 1000 yuan, can be used to provide users with a full free after-sales service, so that the hammer users have a strong sense of belonging, this can become a different hammer place, Will certainly have a better reputation than the current screen insurance.

Of course, the price went up, sales will certainly decline, but the old Luo pursuit of the feelings are small, old Luo have to think clearly, is to the user's quantity, or to the user's quality, if the pursuit of quantity on the sale of 2000 price and millet competition, if the pursuit of quality to sell 4000 price and Samsung Apple competition. Quantity, the problem is more natural, but the production cost of mobile phones will be reduced, less, the problem will be less, after the sale can be satisfied in time, but the upfront production costs may be higher.

Lao Luo is a person who is more detail-seeking, Smartisan OS is a lot of people relish, if the product of industrial design to improve some of the product quality, and then raise some, hammer sell 4000 will also have a lot of who, and really make a reputation, and Apple, Samsung Rob the market, and not like now besieged, In particular, the low-end market, there is no much room for survival, 3000 price of the market still has a larger space, more than 4000 yuan space, the old more appropriate also should be to compete for 4000 yuan market, to the character of the old, can be in 4000 yuan market to kill a certain space, but 3000 yuan is more difficult, Because this market is too close to millet, and is relying on the volume to win, the competition is too intense, and the feelings of the hammer is simply not suitable for the volume of the game to win, quality is the way the hammer should go.

Feelings and fever are different, feelings of pursuit of mood, fever pursuit of the ultimate product

The hammer is not born with millet, and the same row with Millet is the biggest failure of the hammer. Feelings and fever are two different moods, one is the pursuit of mood feeling, one is the pursuit of the ultimate product, Hammer want to use "feelings" to sell high prices, and millet is the "ultimate" to sell low prices, the result is obvious, buy millet people think buy value, buy hammer people feel fooled. The user's expectation of the hammer is so high that the hammer is a tiger, and when the feeling becomes a joke, the old man's underwear is taken off. Can not deny that T1 has failed, in the tangle will not necessarily have satisfactory results, now is the time to sum up the lessons, consider the problem of T2. Lao Luo more wisdom, see whether can jump from the standard to look back to the problem.