Lao Xie: How to write Business plan

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It is entirely up to the quality of the business plan that an investment firm will review a lot of business plans every day, and how to stand out in many business plans and attract the attention of investment companies. Usually the first impression of an investment company on a business or a project is formed from a business plan, and they think that a business or an entrepreneurial team that is not a good company, if not a business plan, is not even a good team. Because the importance of business plan, from one side reflects the ability and vision of business managers and team leaders. It can be believed that a complete business plan is a key factor in the successful financing of an enterprise.

Business plans generally include the following 10 most of the content, Xie said that a good business plan to the investment company's psychological research through, because they are a bunch of "old" hunters.

I. Implementation SUMMARY

is a two-page summary of the business plan. Including：

1, the Business (business) of the simple description (that is, "elevator between the address")

2. Overview of Opportunities

3. Description and forecast of target market

4. Competitive Advantage

5. Economic situation and profitability forecast

6, Team overview

7. Benefits provided

Ii. industry background and Company overview

1, detailed market description, major competitors, market driving force

2, the company overview should include a detailed product/service description and how it meets a key customer needs.

3, must describe your entry strategy and market development strategy

III. Market Research and analysis

This is a window that shows how well you know the market. Be sure to illustrate the following questions:

1. Customer

2. Market Capacity and trends

3. Competition and Competitive advantage

4. Estimated market share and sales

5, market development trend (for the new market, this is very difficult, but must strive to close to the truth)

Iv. Corporate Strategy

Explain how the company competes, it includes three questions

1. Marketing Plan (pricing and distribution; advertising and promotion)

2. Planning and Development Plan (development status and objectives; difficulties and risks)

3. Manufacturing and Operation plan (operation cycle; equipment and improvement)

V. Overall SCHEDULE

The company's schedule, including important events in the following areas

1. Income

2. Break-even point and positive cash flow

3. Market share

4. Introduction to Product development

5. Main partners

6. Financing

Vi. key risks, issues and assumptions

1, entrepreneurs often to the company's assumptions and will face the risk is not realistic

2. Explain how you will deal with risks and problems (Emergency plan)

3. To strike a careful balance between the pragmatic nature of the vision and optimism about the company's potential

VII. Management Team

1, introduce the company's management team. Be sure to introduce the education and working background of the members in relation to the management company

2. Pay attention to management division and complementarity

3, finally, to introduce leadership members, business advisers and major investors and shareholding

Viii. Economic situation of enterprises

Introduce the company's financial plan to discuss key financial performance drivers. Be sure to discuss the following levers:

1. Gross margin and net profit

2. Profitability and sustainability

3, fixed, variable and half variable cost

4. The number of months required to achieve a break-even

5. The number of months required to reach positive cash flow

Ix. Financial Projections

1, including income reports, balance statements, the first two years for the quarterly report, the first five years for the annual report

2. Analysis of cash flow in the same period

3, the outstanding cost control system

Assuming the benefits that the company can offer

This is your "selling point", including

1. Overall Capital Requirements

2. What level do you need in this round of financing?

3. How do you use these funds

4, investors can get the return

5. You can also discuss possible exit strategies for investors

When you are writing a business plan, you should achieve the following goals:

1, strive to express clear and concise.

2, focus on the market, with the facts to speak, so need to show market research and market capacity.

3, explain why the potential customers pay for your products or services.

4, stand on the customer's point of view, put forward to guide them into your sales system strategy.

5, in the mind to form a relatively mature investment exit strategy.

6, fully explain why you and your team is the most suitable for this matter.

7, please your readers to make feedback.

When you make a business plan and submit it to the investor, the following questions must be avoided:

1. The prospect of product/service is overly optimistic, which creates distrust.

2, the data is not convincing, such as to come up with some of the industry standards far from the data.

3, the direction is a product or service, not the market.

4, no sober understanding of competition, ignoring the threat of competition.

5, choose to enter is a congested market, trying to come from behind.

6, Business plans appear very unprofessional, such as lack of due data, too simple or lengthy.

7. Instead of looking for the most likely investors, it is junk material.

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