Larry, the biggest corporate restructuring since the company's new chief executive

Google, which has just completed its biggest restructuring of the company since its co-founder, Larry, returned to office as CEO in 2011.

Google's latest changes have made the company seem more flexible. Larry, who pushed the reorganisation, wants Google to grow as fast as startups do. At the same time, he also asked Google to have a unified, and closely integrated product development methods. As Google's chief executive, Larry expects his management team to be driven and become an independent paradigm. At the same time, page himself is a member of the team.

Probably no one would agree that Google is a place where you can easily work. Also, page likes to work on seemingly impossible goals, usually called "moving to the Moon"! So, this will bring some unavoidable confusion and anxiety.

Re-reorganization

This week, Google expanded the management of three executives, the three were Sundar Pichai,susan Wojcicki and Alan Eustace.

Another two executives were out, Andy Rubin and Jeff Huber. Whether they will be responsible for other new products is unknown. (Officially, Huber will join the Google X project.) Google has not made much of an impact on related projects, such as self-driving cars and Google glasses, and the results of the latest Internet headset users are also divergent. The latest developments in another person's Rubin are not yet clear. )

When page came to power, he replaced Google, the most powerful executive of the company's operating committee. Now, people used to call the Larry Management team "L team" (L-team), which consists of some senior vice presidents within Google, as well as a number of new members joining the promotion. These people report directly to page every week, and they are close to each other's offices in Google headquarters.

This management structure has allowed page to achieve two goals at the same time, allowing executives to work and feel competitive.

The first is to diversify the company into smaller parts, which are more like startups than any other group. There are precedents for such a model, such as Android, which was initially founded by Rubin and then sold to Google in 2005, and then in 2006, Google acquired YouTube. These companies were initially abandoned by the founders and then operated under a semi-autonomous environment.

At the same time, page has given Google's newest management team more autonomy. Of course, he also asked the team to have more collaboration, integration, and to achieve the unity of Google products.

There is a similar debate between Forstall and Steven Sinofsky at Apple Scott and Microsoft. )

Winners and losers

One of the most striking examples of winners and losers is Google +. It's clear that Google's social product is already gaining a place among consumers: Google + is clearly a winner internally, and, in addition, Gundotra, Google + 's product director, has successfully defeated those who suspect him, making Google + a step-by-step implementation of the plan. Users can share information via Google or from Google's content.

In terms of self-government, Android is also a clear winner. Google has announced that Rubin quit the management of Android and moved the Android team to Pichai for management. "Android has" outstanding, even some crazy goals and ambitions, "said Page," Google to make Android into the world's top smartphone operating system. "

But Android is not a complete winner, as Android's compatibility with other Google products is less than satisfactory. Android has its own web browser, not Google's Chrome browser. But under Pichai's leadership, they are trying to build a Chrome browser into the world's top web browsers.

Huber is responsible for Google's geographic location and business sector, which is responsible for Google's products including: Google Maps, Google Wallet, and Google orders and other services.

Other executives have a piece of their own business: WOJCICKJ is responsible for Google Shopping because it involves more or less local shopping services.

Today, Google is completely split by business, Google Maps to the Eustace Knowledge team, the team also operates Google search, all E-commerce-related business, this has not yet changed, by the Wojcicki advertising team responsible.

What is the team's next plan?

What does Paige want? It is clear that Google's existing executives, such as Pichai,eustace, Gundotra, and Wojcicki, are primarily responsible for the task of integrating Google's products better.

Rubin and Huber, two, apparently did not meet Page's initial expectations, and now they are in charge of the Google X project. For these two people, it is not possible to say that Paige has been relegated to the doghouse because running Google's latest secret project is also a very important task. Nor is it a bad thing for Huber and Rubin, who can continue to work on some interesting projects without having to contend with people in the Googleplex of the Google headquarters building.

Perhaps, some of Google's colleagues will envy these two people.