Last year, he closed the store to inventory 6 big sports brands to lift the closing tide

According to information from the Hong Kong Stock Exchange, the sports encounter with Sequoia Capital outside the market 54.0047 million shares, an average price of HK $1.27, a capital of HK $68.586 million, open positions from 6.22% to 3.65% blind rapid expansion, wantonly opened the shop so that the domestic 6 sports brand tasted bitter fruit.　　Among them, the cost of sports for this, the company in the first three quarters closed more than thousands of stores.　　According to the operating data released by the sport, the company has authorized 6,739 retail outlets in China as of the end of September 2012, with a net decrease of 1067 compared with the end of 2011. Closing large increase in the first half of 2012 years, the domestic 6 sports brand inventory high. Li Ning, anta, 361 degrees, special step, and the trend of the 6 domestic sports brands total inventory of 3.721 billion yuan.　　In order to digest high inventory, sports brand companies not only set off a wave of discounts everywhere, but also constantly close the store. Data show that in the first half of 2012, the Chinese trend with the CAPA brand closed 569 stores, total retail outlets of 2,550, Anta sports decreased by 110, 9,187.　　And the top of the closing behavior of the family is to catch up with the industry boss Li Ning, become a large store in a member. It is understood that Li Ning closed stores are basically located in the three or four-line city of the sales situation is not good.　　A person close to Li Ning told the Securities Daily, Li Ning will continue to close the store, the goal is to continue to eliminate bad stores, leaving a good store. In addition, the intention to close the store is the same as that of Li Ning.　　For this closing behavior, the deputy Director of public relations, China Limited, said Liu Xiang, the economy is not good, sales shrinkage is also a good time to optimize the channel, the closure of the store is the process of the fittest.　　There is an analysis of the industry, the 6 major brands of high inventory caused by the closing storm mainly related to the company's marketing channels, relying on the distribution mode of operation will often lead to the backlog of inventory, and can not be as fast as the store to adjust the inventory and timely digestion.　　It is understood that, in addition to Li Ning in the announcement clearly indicated that there are 8.8% of direct business outside the shop, the other 5 sports brands are through distributors, retailers to develop their own direct shop or franchise stores, the brand itself does not directly operate shops. After the high inventory, the above-mentioned sports brand companies feel their own sales channels exist problems and improve sales channels.　　Among them, the transformation of the horse and Li Ning is the same, all said to the previous wholesale mode of operation into a retail-type operation mode. Significantly reduced by shareholders in fact, the problem is not just a high inventory and close the store.　　2012, the company's gradual decline in the performance of the company's shareholders impatient, and even caused by the large reduction of the old shareholders. According to the information released by the Hong Kong Stock Exchange, the sports encounter with the Sequoia Capital market 54.0047 million shares, average price of HK $1.27 per share, HK $68.586 million, holdingThe warehouse volume was reduced from 6.22% to 3.65%.　　Data show that 2009 years ago, the group obtained from the Sequoia Capital China Fund, Bank International and Lenovo investment three private equity investment institutions totaling nearly 60 million U.S. dollars in investment, after the financing, three strategic investors accounted for about 24%.　　Has the industry analysis, Sequoia Capital this time the sharp reduction of the horse may and industry downturn, the company's performance decline.　　According to public data, in the first half of 2012, the net profit was only 240 million yuan, down 43.3%, the average turnover of retail outlets in China and the average turnover per unit retail area decreased by 30% and 34.3% respectively, and the average inventory turnover days increased from 49 days to 86 days.　　Not only that, because the major sports brands have discounted the gross profit margin of the big drop, the company only in the first half of 2012, the gross margin is reduced by 32.3%, and this discount is consistent until the end of 2012, I believe the company's 2012 gross margin will not be too optimistic. Whether it is a discount or a reduction in sales has led to a decrease in the sales of the business, in the first half of 2012, the company turnover of only 610 million yuan year-on-year decrease of 28.5% to 1.613 billion yuan.