Last year's illegal ads fined 244 million

"China Economic Weekly" reporter Song | Beijing reported the first public comment of the Chinese Advertising Association in 2011 The Illegal advertising conference was held February 18 in Beijing, the public comments on some of the typical cases of illegal advertising.　　According to the State administration of Industry and Commerce, Advertising division director of Supervision Jiang Yanming, last year's industrial and commercial system has been investigated all kinds of advertising violations of 46,889 cases, confiscated money of 244 million yuan. Drug illegal advertising most prominent Jiang Yanming told the "China Economic Weekly", from the investigation of illegal advertising cases involved in the illegal subject, advertising main advertising violations of 26,843 cases, accounting for the total number of advertising violations 57.25%, advertising, advertising violations of 10,082 cases, accounting for 21.5% of the total number.　　From the advertising categories involved, the prosecution of drugs, food and health food, medical services, illegal advertising is still ranked in the top three, respectively, accounting for the total number of advertising violations 11.03%, 9.62%, 8.44%, these three categories are still the focus of advertising supervision and enforcement of commercial sector. "From all over the advertising monitoring situation, the national advertising situation in general continue to improve, the media advertising illegal rate is declining trend." "Jiang Yanming said, at present, the State administration of industry and Commerce on the national 35 provincial television channels or a set of channels, 70 provincial capitals of urban newspapers or evening papers issued by the medical, pharmaceutical, health food, such as the five outstanding ads for the focus of monitoring inspection, the monitoring situation also timely inform the media seat of the government,　　Industrial and commercial systems and related departments, and in accordance with the "illegal Advertising bulletin system", alone or in conjunction with the relevant departments, the issue of illegal advertising announcements, exposure of typical cases, the deployment of local commercial and industrial departments to prosecute illegal advertising cases. Jiang Yanming said: "Last year, the State Administration for industry and commerce throughout the year's advertising monitoring test, the 2010 TV channels and urban newspapers, medical, medicine, health food and other five types of advertising of the average illegal rate compared to the previous year, there has been a significant decline."　　"However, Jiang Yanming said, compared to other categories of advertising, drugs, medical services advertising illegal problems, advertising illegal rate is high." Advertising intellectual property research is "directly related to the people's health and safety of medical, pharmaceutical, health food ads, harmful to minors and physical and mental health of illegal sex, vulgar bad advertising and public disorder, affecting social stability of serious false illegal advertising is still the focus of supervision and regulation." "Jiang Yanming told China Economic Weekly," We also have to accelerate the establishment of a sound provincial and municipal two monitoring institutions and monitoring network, and continue to increase the provincial TV satellite channels, large and medium-sized TV channels, urban newspapers, media advertising monitoring and inspection, and gradually extend the provincial level of the following media advertising monitoring and inspection scope, Gradually form a fully covered monitoring network. Jiang Yanming said the industry and Commerce Department will strengthen the responsibility of territorial supervision and promote the shift of supervision center of gravity. "The crowd complains the report centralism, the advertisement illegal rate is high the area and the media will strengthen the governance." "In the punishment means, Jiang Yanming told" China Economic Weekly ", will be economic punishment, credit constraints, suspendedProduct sales, suspension of advertising business, ordered the closure of the rectification, market exit and other ways to increase the illegal advertising, advertising operators, advertising publishers of the punishment.　　According to the reporter learned that the Chinese Advertising Association will be jointly with the Chinese Advertising Association, China Commercial Advertising Association to carry out industry self-discipline activities, research and development of advertising intellectual property rights and children's advertising self-discipline rules.　　Experts to identify illegal advertising illegal ads despite repeated prohibitions, and repeatedly fooled, how to identify whether the ads violate the law, China Advertising Association Secretary-General assistant Li Fang and reporters exchange their experience. Li Fang pointed out: "Consumers in the selection of medical services and drugs through advertising, should be vigilant, do not trust those containing experts and patients recognized, immediate effect, to ensure that the content of medical and pharmaceutical advertising." "The mass media can only broadcasting OTC drugs (over-the-counter) advertising. "Li Fang told China Economic Weekly," OTC is a long-term application, there are effective, stable quality, non-medical professionals can also safely use drugs, mainly for some common general disease. In the mass media, if there is a medical advertisement which needs to be diagnosed by a doctor and purchased according to the prescription, it must be illegal advertising and consumers should not be credulous. "Li Fang told reporters that some illegal drugs, health food ads also often use patented technology to mislead consumers," the patent only shows in a certain technical method, or product appearance, or practical structure of originality, does not indicate the role of products, effects, does not represent the clinical significance of medicine, So consumers must not be a product with what the patent confused.　　Li Fang also said that a considerable proportion of illegal drugs, health food and medical ads, often for difficult to cure the disease or incurable diseases, the use of patients eager to cure hypertension, diabetes, white epilepsy, allergic rhinitis, hepatitis B, hemiplegia and other stubborn illness of the psychological, commitment to efficacy, deception strong, the need for consumer special vigilance. Consumers also need to learn more about advertising regulations and enhance their ability to identify. For drugs and health food advertising content in doubt, can be in the state Food and Drug Administration website to inquire, found that the advertising and approval content, should be particularly cautious treatment. For illegal medical, pharmaceutical, health food advertising should be actively to the local health, drug supervision, industry and Commerce departments to report. "Li Fang said.