Late hand travel market reshuffle?

Near the end of last year, hand travel circle began to restless.

Recent mobile Internet "4G signal" can be described as uproar, to the mobile Internet as the underlying conditions of heavy hand travel will usher in a small spring, MMORPG Rise, card was eliminated theory is also emerging. Do not know the line to avoid the card and far, knowledgeable foundation hard stare card is a while hardcore. WeChat did not have many days of "universal heroes" with double the first instance of the example for everyone on a lesson, let us understand the thrill of riding a helicopter. What is still a card manufacturer is hi is worry, what to do?

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Product quality is the superstructure

Walking arena, no real Kung Fu is not mixed. In the second half of this year, numerous articles on the hand travel industry exposed four words of "channel is king". It seems to me that this is understandable. But could have thought of a product, if their own poor quality, pre-guide a mess, the player experience unbearable, the channel how to help you push, what push, dare to push? The more cattle X channel, the product quality The higher the requirement, this is proportionate. app ranking above the top test even if the CP himself is silent, the channel will find their way home, especially the type of card.

Therefore, practicing internal strength is very important. Looking at the mobile games in the first camp in China, no matter which one has its own practice. You have a well-known IP, I have a God-level picture, you experience a unique battle, my strategy is a must play. Even if the phenomenon of homogenization no matter how serious, how others copy, you can also be a pioneer of the children behind said: good, do not follow the example of brother, brother is just a legend. Then hold a handful of core users have got away, deep power and name.

Brand long way to go

"Moe" is a game that has been online for almost a year. If it is already flourishing in the mobile game market, it is hard to say frankly. What is it supporting its monthly income of tens of millions? Rise of cards like "Dream One Piece" "I am Naruto" and the like all eyeing want to squeeze out its market share, more "big head" "martial arts Q Biography" such competing products made great efforts, how to do?

Mobile Internet era, change can only survive. It is a long way to keep changing the round of shuffling that caters to the market. Adjust the pre-experience guide, until the background data in the new service to keep this one to your satisfaction. Followed by system iteration of the game, the expansion of the game dimension, the current market trend is what the user wants to play what, want to see what content should be good and elegant.

Finally, I must mention brand promotion is very important, bought the amount of cool for a while, can not be cool. The benefits of doing the brand addition to tap more users, the more important point is to maintain and consolidate those already in the plate of the players. "Meng Jiang Lake" is doing a comic contest is a very good brand promotion case, which gamers and comic lovers to each other between the penetration, positioning is very accurate. At the same time, the contest rules selected works of art as a game of the original painting, the creative initiative to hand over this way, but also the first in the industry, it is worth us to learn from.

There are ideas, quality, you do not have to worry about bad products.