June 3, the official release of the grand Q1 earnings, the industry giant to hand over the answer is much higher than the previous outside forecast. A person close to the grand revealed that Shanda's subsidiary, Shanda Online (SDO), will further expand its cooperation with the industry and launch a mysterious plan code-named "Grand Vault". It is understood that the program is intended to further integrate SDO's advantage resources, build an independent, powerful Third-party platform to help the Internet industry, various content providers to promote and service, and content providers to share profits. Coincidentally, Shanda Group chairman Chen in the interpretation of the grand financial time, but also the first grand online features summed up as "three Systems": PPC (Promotion-payment Community) system, CRM (Customer relationship Management) system and DDS (digital IBuySpy System) systems. According to relevant people, "grand Vault" is related to the "three major systems" referred to by Chen Tianqiao. One of the PPC system hidden a grand "wild hope", this is similar to Alipay, Tenpay's grand payment business is not only a long time, but has already begun a solid deployment. It is said that with the grand cooperation of the relevant banks have been more than 27, the big ambition can be seen; compared with domestic Alipay, Tenpay and other existing Third-party payment brands, the grand payment platform includes 300,000 offline, Internet café Sales outlets composed of offline channels, and the promotion of powerful, From this point of view, the grand launch of the system is likely to covet the domestic third party network to pay the top spot of the business. The CRM system should be a huge network of user resources, according to the release of the June 3 Q1 earnings, Shanda paid active users up to 10 million, this figure even more than some game company user registration total. And the DDS system is a grand 33 provinces and cities of the huge IDC room resources, as well as in the market occupies a large share of the Vientiane Internet Cafes management system. "Shanda online for China's largest entertainment consumer group characteristics of the GRASP, it is a lot of content providers need, but also the ideal partner." "A senior person in the industry said. Analysts pointed out that Shanda is the earliest content and services to do separate internet companies, the Grand Game spin-off, will reflect the grand online greater independence, professionalism and openness. In fact, "three systems" in SDO already exist, the "grand Vault" should be a grand internal further integration of resources, improve the interface of an inevitable move. In terms of value-added benefits for partners, the term "vault" is also appropriate. As the largest game user resource platform, Shanda online before this has been with Jinshan, rainstorm and other domestic online games content providers have cooperated, and Shanda online appetite is clearly not only in the game industry, they are said to be with video, music, life information and other content providers to negotiate, Ready to make a big online Internet-wide service platform, and the upcoming "Grand Vault" will play a pivotal role in this blueprint.
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