Law Help net Joe Shanshan: also talk about website content Construction user Experience

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Today on the ADMIN5 Web site to see Yuo Hao's brother wrote the "website to achieve a good user experience three main aspects" This article, I have deep feelings. User experience Research, is the current domestic Internet web site operation on a piece of fashion, such as Tencent, Alibaba has its own UE department, here is not for the user experience to discuss, because this block is always discussed is not clear. Here, Shanshan is mainly for the site content construction user experience to talk about their views:

First, from the site target group, the site provides relevant information.

Each site has its own target customers, the user data analysis of their own site to make useful conclusions on the content, and to improve the content, and to attract users.

Example one: The content that www.admin5.com provides is mainly for individual stationmaster class, then the content that the website provides is mainly for individual stand, the fact is also so.

Example two: the content provided by www.fabang.com is mainly for lawyers and legal needs, then the content of the website is aimed at both groups.

Second, from the SEO point of view, the site provides more targeted information.

In order to optimize the content of a certain keyword, this is one of the most commonly used techniques in the optimization of content construction. Website content optimization is the most important step to drive the site traffic. But the current popular SEO content optimization, is not pay attention to the visitors ' reading experience, so these optimization to give the site a one-time access to occupy a large proportion of the site traffic, for short-term benefits, this is better. But for the long-term development of personal webmaster, this is very dangerous.

Content construction of SEO, need to pay attention to the user's reading experience and search experience.

In many seoqq groups, we all agree that the thematic strategy is the most effective, but Shanshan visited a real estate site, this site will involve almost all the relevant keywords of the real estate project, when users enter this topic, simply can not find their own information. Although this site is consistent in the search engine search results page in front, but time is long, he will be k out of the possibility. Because search engines are also improving the user's search experience.

Third, the content constructs the user experience: The user produces the content (UGC)

What is UGC, the internet term, is all called the users Generate content, which is what the user generates.

Website content construction, but also pay attention to the "message board" function, to meet the user's information demands, this is the content to build a user experience. and webmaster also need to refine the "user's voice" in time. These generalizations, in fact, are part of the original content of the site, and the content generated by these users will lead to some potential users.