Le vision push Lepar under the anti-attack line

Absrtact: The video network is trying to expand its own territory, this time the target is offline entity shop. August 12, le video TV launched the LEPAR Super Partner Program, that is, the use of o2o+c2b+ cooperation model, the use of music as the ecological resources, online under the establishment of the video TV experience Shop

The video network is trying to expand its territory, this time the target is offline physical stores. August 12, le video TV launched the "Lepar Super partner" program, that is, the use of "o2o+c2b+" mode of cooperation, the use of music as the ecological resources, online under the establishment of music video TV experience shop, O2O.

It is noteworthy that the August 8 video network has just announced the proposed refinancing 4.5 billion yuan extension of the chain of funds, one of the announcements that it wants through the financing Jiangle Vision Network developed into the largest intelligent terminal industry platform-oriented companies. In other words, the establishment of the line store or music to accelerate the pace of the terminal one of the strategies.

Industry insiders believe that the music network and millet technology as the representative of the Internet company has formed a new type of electrical business model, when the network sales channel dividend has been more and more hours, the next step is bound to expand the traditional channels, sold to "do not understand the Internet users", offline stores can not only form a sales blowout, but also quickly open the regional market.

In addition, from a number of electric dealers in the layout of O2O to achieve online and offline docking, the existence of online experience shop is the need to become the industry consensus, and will become the trend of electric business development.

Online sales no longer meet demand

According to the introduction of music video TV, Lepar adopts the "o2o+c2b+" mode of cooperation. Online, the video TV will be set up a unified licensing management, unified standards, unified service of the music video TV experience shop, to attract more partners to join.

When asked about the experience shop under the establishment of Le vision, whether it is because of the bottleneck in the online sales, Zhang TV vice president of the "Daily economic news" Reporter said that lepar is not a channel platform, but a comprehensive service provider. Lepar is a regional service platform, in addition to display sales music to see their own products, there are peripheral products, derivative products.

At the same time, he said, le video tv no bottleneck, its development faster than the industry development speed, the biggest problem is the user's habit of training. Because the ecology has a large number of resource advantages, such as a large audience, the content of the advantages, covering the country's logistics after-sale system, electric business platform, fan community and other interactive systems and user data platform, and so on, only rapid scale promotion, ecological value can be promoted.

It is noteworthy that August 8 le video network announced plans to refinance 4.5 billion yuan to quickly make up for the company's rapid growth of funds short board. Le see hope that through the next two years to three years of investment, become the Internet video and intelligent terminal Industry's largest platform-oriented companies.

At present, the music view already has the super television, previously also had the market rumor to be likely to enter the handset. July 18, le Video network held by the investors on the meeting, the network CEO Jia Yue Pavilion announced, the original charm Group of science and Technology Vice President Morther days have joined LE as overseas Business Department general manager. This appears to be a side proof of the rumours of a smart-phone business.

In addition to mobile phones, the recent music to attract cars, internet agriculture industry elite into the bosom. August 6, Lok See Network and Hai Kang Wei as [0.05% Funds Research Report] issued strategic cooperation, the cooperation between the two sides will be smart home, wearable equipment, automotive products and other fields. There are indications that Le vision is also accelerating the pace of expansion of the terminal.

Wang Liyang, the Internet analyst, told the Daily economic news that the current video TV sales have reached 1 million units, and that the goal of "letting people who know the internet to use it first" is basically achieved, and the next step is to sell to those who do not understand the Internet.

It is understood that on the July 3 Super TV on the first anniversary of the media communication will be announced at the end of June this year, super TV sales of nearly 1 million units, has formed a scale effect. Le view insiders have revealed that the user is now a large demand, online sales have been unable to meet.

According to the music report, the 2014 video Super TV sales target of 1.5 million units, that is, once the "super partner" landed successfully, will help the rapid realization of its goals.

Jia Jinghua, an Internet analyst, told the Daily economic news that expanding the hardware category would pose a challenge to Tesco's capital chain.

The popularity of Super TV is very important partly because of low hardware price and rich content, but the competition of video website content is increasingly fierce. At the same time, under the influence of radio and television supervision order, the policy environment of video website may change.

The latest data show that June 2014 users over 10 million of the top seven video brands, the highest growth rate for the popular video, up to 98.6%, Archie PPS and Youku Potato user coverage has reached 51.83% and 48.89%, without considering the coincidence degree, Has basically covered all mobile video users; PPLive ranked third, coverage of 17.68%, Le Video network ranked fifth, coverage of 12%.

In terms of the absolute number of users, in the absence of coincidence degree, located in three to five-bit pplive, Sohu video and music video total users of 108 million, still less than the Archie PPS 128 million and Youku potato 121 million, if the calculation of user overlap, the gap will be more obvious. From the whole industry, the first two advantages are obvious, other video brand growth rate is higher than the industry average, but there is still a lot of room for growth.