le-Vision millet exerting force, internet TV undercurrent surging

Sina vice president, Sina chief editor Chen @ Old shen to go to Millet, vice president of Millet, responsible for content operations and content investment, @ Old Shen also in micro-blog position, to in half a year to let millet box, millet TV content turned upside down! And music is not the same, millet box, millet TV has been focused on the hardware, its content entirely from the licensing side of cooperation, so the first half of the 2014 years of Internet television business overhaul, only to unload some of the platform's aggregation software. Now Millet also want to engage in content?

The internet television industry is facing the SARFT according to the 2011 article 181th to conduct a series of norms and regulation. Once the scenery unlimited music, now precarious, millions of of users waiting to cut, once made music as proud of the ECO also face cutting restructuring, Chairman and CEO Jia Yue Pavilion in Shanxi officialdom before the earthquake hurried to overseas expansion business has not returned to the wind, millet should be flying against the winds? How can millet fly against the wind?

If Millet is also like the video network that both operating content, and do their own millet ecology, the old Shen estimated soon to step in the footsteps of old Jia, roaming overseas. But Le see before the action of the policy to explore the bottom line, although the former music depending on the special shareholder background, not according to the rules made by the rule of cards and a large dividend, other sites are only to look at the share. Now the political backstage, can only accept the general administration according to the 181th text of the reorganization, unless again find a pressure to hold the general administration's strength support. In view of this, Millet's 1 billion dollars, only left to do the content investment.

To be sure, millet will certainly not homemade content, to the old Shen's qualifications and experience, is to do UGC (user generated content) rather than PGC (professional production content), it is difficult not to do millet version micro Bo?! No way, the old Shen resigned, must sign the Non-compete regulations. Lei in the press release, the first issue of the 1 billion U.S. dollars is content operations and content investment. In accordance with the requirements of SARFT 181th, content operation is the responsibility of broadcast control platform, the video web site and other content producers, program agents can only be placed under the platform of Broadcast control, can provide services to users. So, millet can only do content investment.

It is rumored that Millet TV is switching to the Internet TV license plate partners, to shake off the future, there are said Mango, there is said that the country wide na smile, there is said investment in the galaxy. Let's take a look at what the big three are doing. Baidu through its Archie art, with the central wide, Jiangsu Radio and television joint venture of the central wide Galaxy, Ali subscribed to the number of China's increase, Tencent shares in the CCTV International network subsidiary of the Future television.

In this year's Hangzhou ictc, Yang Kwong Galaxy Internet television company deputy general manager Li Zhenning revealed Archie Art internet TV division by the Galaxy "incorporation", business, operations team will be taken over by the Galaxy, Archie vice president of Chiyo as the Galaxy deputy general Manager, Archie Arts will be poured into the galaxy Copyright, CDN (full name is content IBuySpy Receptacle, the content distribution network, resources, technology, fully support the development of Galaxy Internet TV. The new shares of Dr Peng's network resources and home broadband users will also bring important value to the Galaxy's Internet TV business. Galaxy also and shareholders Fongca, Jiangsu Taiwan, Archie Arts, Dr. Peng on the long-term business development did a deep discussion, more in-depth cooperation to reach a high consensus, galaxy through the integration will have a more powerful platform capabilities, business and product team to further strengthen the ability to cooperate with the content and end of the hardware team to provide better services.

Hua number also in ICTC Qianjiang on the road on the release of their own OTT new products, Ali accepted the number of 6 billion yuan after the increase, but also put forward to the Internet TV user development requirements. As the only platform operator with content and network, it is relying on products, funds and technology to promote other cities in Zhejiang province outside Hangzhou, as well as the DVB plus cloud service of cable TV network operators in other provinces of China.

Future TV in a recent Tencent seminar, CEO Zhang Yuxia introduced Tencent Cloud How to help the Internet video development program, hinted at as a future TV shareholder of Tencent's new action. The original plan of their own layout of the Cdn may borrow force Tencent Cloud, and the former cooperation of the music, millet left, and will be a karez coming. CCTV as a two-level subsidiary of the International network, but also face China International Television Corporation President Liang concurrently general manager of the national network coveted.

Prior to the group of Youku Potato Holdings in Guangdong, and with the Guangdong side to set up a joint venture, the state of Guangdong province angrily signed more than 10 strategic cooperation agreement, in the content, production, channels and terminals, the overseas market wide distribution, the establishment of tea league, exerting a TV game. In the telecom operators market is Wolf Ben Rabbit, and music, millet frequent contact in the future of television, China and the hundred-vision to accept the rectification and market, the wind attack.

The same wind is also flying in Hunan radio and television's Happy Sunshine. Mango TV with Hunan TV 2015 annual advertising investment will be popular, the launch of a broad strategic cooperation, to "Mango TV" for the internet TV call, but also in the general administration of the Internet TV market, the way ahead. Has followed Tcl, Samsung and Millet (undecided), a great market for the rhythm of the ear. Hunan Radio and television also will originally invest in another broadcast control licence operating company's 1 billion yuan into the happy sunshine, but also to Hunan Radio and television program network alone to broadcast as a strategy, trying to win the first share of internet television. Solo is a brilliant idea, or a failure, still have to walk to see.

The Daving also immersed in the integration of the merger, temporarily see the internet TV business trend. Recently, the Central Patrol group to Shanghai, burst out of Shanghai Wen Guang group to the family members of the interests of the transmission of the problem, I am afraid not groundless. Lenovo to 17 of television stations sent letters to love TV, asked to suspend China Telecom Yue Me OTT satellite TV channel live in Time to move, back to see and on-demand cooperation, before the IPTV may be together.

Guangdong Radio and television station is responsible for the Internet TV platform broadcast and control management functions, excellent peer music for the Guangdong Radio and television network television business exclusive strategic partners, responsible for technology platform support, content integration and operation services, its content in the film, children, music and so on especially good. Sohu's domestic TV dramas, American dramas, variety shows and homemade dramas and other content advantages. Recently gifted friends, Sohu officially announced the joint establishment of "Internet Television content cooperation Alliance." According to the introduction, the alliance's copyright content will be all provided to the Guangdong Radio and television network television platform, for Internet TV users to bring the richest content.

Legend of the three central enterprises in the Internet television licences to be merged, the newly established "China Radio and Television Network Limited" (National Network) on the new Media broadcast control licence also eyeing. Either send another one, gather eight, or set up a total platform on top of seven, or demolish one of them. However, the premise of the licence merger is the merger of the Central, CCTV and the three major Taiwan countries, the establishment of the "China Radio and television station", which was passed by the end of last year, and later, and recently again. It is possible that the national network will first CCTV international network holding the love of television (IPTV broadcast control) and the future of television (OTT broadcast control) for integration, perhaps, perhaps, who knows?!

Hinting, the undercurrent of Internet TV, the market after the regulation, we will wait and see.