Lead Network CEO Wang Qihen: Buy into mobile internet biggest misunderstanding

2012 is a group buying industry reverse attack one year, the group treasure net at the end of 2012 and the national group purchase turnover again high marks "buy fast Death theory" of complete bankruptcy. There is no doubt that the main battlefield of 2013 group purchase will be gradually transferred from the desktop to the mobile Internet, mobile internet lbs location Service and local life group buying O2O has a natural fit. However, in the Group purchase site to enter the mobile Internet must avoid a major misunderstanding, that is, only focus on the mobile phone client, and ignore the group purchase website mobile version.

Lead Network CEO Wang Qihen that many of the current first-line group buying site mobile strategy mainly includes innovative design of mobile phone clients, and organize professional team to promote; But many sites ignore the HTML or HTML5 mobile version of the site. To know that mobile search will be the main source of traffic, and similar to the network of group buying navigation will be users from the mobile phone client and mobile version of the site, if the purchase site is not suitable for mobile phone access to the mobile version, users and traffic will be lost in vain.

According to the group Network analyst statistics, the country only less than 30 group buying site currently has its own mobile phone clients, and mobile version of the group buying site is less. Some well-known group buy the mobile version of the site is also a fake, users can not even log in, even in the computer version of the registered users can not be in the mobile version of the login and order, the user experience is very poor.

Wang Qihen said, because the group buying navigation aggregation of all the national famous group buying site and all the group purchase products, and will be in the computer version, mobile phone client and mobile version of the three-dimensional layout, the network will be online after the HTML5 mobile phone version of the application of lbs to touch screen version, and so on, conditional group purchase site must be completed as soon as possible mobile version of the production , to ensure that users from the group after the navigation can be opened is suitable for a good mobile Web page, and can be purchased to complete the order, payment and notification of the whole process.

Group buying site and group purchase navigation is a close relationship, any link of the short board will lead to a decline in user experience. Group buying site in the focus on mobile client development and promotion at the same time, mobile device Group buy Web page design changes are equally important. And, in the further future, the HTML5 Web version will be more important than the mobile client app. The reason is very simple, in the future of mobile Internet, design and development audit online to allow users to feel the upgrade of the app experience, will be HTML5 is now replaced.