Learn to think about Education Group CEO: How to start a business from dream to success

According to the Chinese voice of the news, the 2010 U.S. stock market will never forget a group of "new forces" from China, in the second half of the rising "China craze", including a spirited team learning and thinking of education group, the largest school tutoring institutions in China.

Http://www.aliyun.com/zixun/aggregation/19058.html ">2003 year, when in Peking University graduate student's Cao Yundong to find schoolmate Zhang Bangxin together to start a business, the patchwork 100,000 yuan money is still so precious, After that, a group of 76-year-olds eat and live in offices every day, starting their own entrepreneurial path.

Who would have thought that 7 years later, is such a class "brothers", will learn and think of education group into the New York exchange, so with learning and thinking "school badge" students all over the major institutions of higher learning. What kind of team is this? How to change from "tutor teacher" to "leader of educational institution"? The answer is in the dialogue between the Chinese voice journalist Chaihua and the group President Cao Yundong, and the CEO is only 32 years old.

Journalist: In 2003, how did you raise the start-up funds when you and Zhang moved to start a study? Why are you firmly on the path of education and training?

Cao Yundong: About 100,000 dollars of initial start-up funds, in fact, more than 100,000, because you registered capital of 100,000, and rent a house, including we are mainly with the family borrowed some money, patchwork, and some of their own snow, reading, I do a year tutor can earn 100,000 yuan, We are through the real education methods to improve the good training of students, when an hour about 200 dollars, is based on the high unit price is not like the accumulation of hours.

Reporter: You in Peking University graduate student's profession is the biology, including does tutor's time also mainly is the teacher, but sets up a enterprise, needs certain management knowledge and the experience, we know 2010 you are just obtains the EMBA degree, but in the early stage of business these things from where?

Cao Yundong: At the beginning we are more with the parents of students, because we are teachers, they are the elite of society, will teach you the actual things, parents particularly good, a few years ago, parents also made a lot of contributions to us.

Reporter: I see other reports that 2004 is Cao's "most painful and most dangerous year", you talk about how to do multiple identity conversion, at that time how to overcome these difficulties? We know that at that time you are only 25 years old, and then how to complete from the "teacher" to "teacher teacher" this way Karez?

Cao Yundong: Because 04 we experienced a lot of things, initially you are self-employed, you really become a corporate operation, from small workshops into a group-style operation, this is a big karez. Also experienced a lot of other things, at that time, there are more than 400 students, two teachers went out to work alone, about taking away nearly 100 people, the impact on us is quite large. At the beginning of the time management must be very extensive, we are very hard, like the first two years of entrepreneurship, everyone wish to sleep in the office every day, in the management of the more extensive, so later in this piece how to manage the teacher, we have done a lot of improvement, our teacher has a very complete system of promotion, you from a come in is how much money, how much to the teacher is the level , and later, it was a very smooth process.

Reporter: Your entire team is the generation, formerly known as the "puny", you think what generation, what is the characteristics of your business has far-reaching impact?

Cao Yundong: I'm not like many people, I think every generation is stronger than the previous generation, and much stronger. In this generation, most of the people did not eat much pain as a child, the second is that most people have a good education, the third, actually grow up this environmental society is a relatively fair environment, I think that there is a big, and not the same as before, you can to a large extent to the fate of their own, Especially in the past ten years, especially after 2000 years, after the age of 20 is actually a very good entrepreneurial era.

Reporter: I am very interested, the senior management of the executive's teachers will not be different from other enterprises, you in this area and the new Oriental, learning and so on the organization of what is different?

Cao Yundong: Other I do not know, forums, whenever how to manage I am not very clear, but to the team we are basically relatively equal, more relaxed atmosphere. For example, a lot of people like us may not know us, but we hope to be able to through the system, the systematic management, does not want through the original leader, the personal worship style management way, more time is constructs a culture system, a salary system, an incentive system, a promotion system, everybody walks along this road, Maybe this floor a lot of people do not know me, I feel very good, no problem.

Journalist: Some people say that learning and thinking about listing makes you a billionaire overnight, how does it feel to be rich?

Cao Yundong: In fact, Mr Yu is right, this is just a paper wealth, first you have to lock the period, the second is your stock is difficult to sell, for the founder. The laws of the United States have a lot of restrictions on this, and for me personally I don't feel any influence, the so-called they say bad, paper money this thing is not true, but I personally think that the people of this happiness, happiness is not in your money, but in a kind of values and mentality, from reading when everyone eat McDonald's have to think about , riding a bicycle to later rent their own house, their own this live with others to share what, I have always felt that this is very happy, did not feel that the past is not happier than now.

Reporter: People say, "It is easy to take the Jiangshan," and the team is the same as a listed in the United States, the President of the group, how do you see this problem?

Cao Yundong: You see a lot of companies have done a good job, but add some partners or some of the wind into the company to cross, this is the same, to the enterprise shareholders at the level of unity is the most important.

Cao Yundong and I said that over the years to touch a lot of different people and things, everyone in the team have some changes, but they always adhere to the original is also the common ideal, and maintain a close relationship of cooperation, after work they have at least once a week, eat, play, chat. I don't know what kind of group they will learn and think about in the future, just want to record this kind of insistence on the dream, down-to-earth spirit and experience, leave to those who are looking for or walking on the road of entrepreneurship is also left to my friends.