"Leaving White" in the advanced technique of advertising optimization

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Leaving White is a technique often used in paper media. For example, the newspaper layout in the configuration, not fill the more full, the appropriate to leave some blank, not only beautify the layout, but also to ensure the quality of the user experience.

In the Web page advertising configuration and layout, we can also learn from the traditional media to retain white skills, to provide readers with the space to release information pressure. The following is a detailed description of the case.

This is a very common article page, we can choose two kinds of advertising configuration:

1. Advertisement Configuration One:

2. Advertising Configuration bis:

As an ordinary reader, when we see these two pages, I think we have a very different feeling. Scheme one selected two square ads, and keep the border of ads, give people the feeling is very rich content of the Web page, the layout is filled with a very "full", when the reader after the article, but also facing the face of advertising information, it is easy to cause the user psychological pressure and disgust.

And the second set of options, you get rid of the border, selected a 300x250 advertising unit, both sides left more blank, this seemingly irregular configuration, increased the page's lively and dynamic, to provide users with enough relief and release information pressure space, so that the ads are more easily accepted by the reader and point to read.

In a word, good user experience is an important prerequisite to ensure the effectiveness of advertising. Behind this technique is our effort to improve the user experience. Only good service users, the site will continue to grow, will attract high-quality advertisers, will create a virtuous circle. Therefore, we hope that all partners in the advertising configuration must always take the user experience as the center, for users to create a relaxed, friendly environment and space.