Legal Power Trader: It's time to reflect on yourself!

From the advent of the new legal power to us, and now to the legal power of the dealers crazy melee. Two years, the legal electric business also experienced a difficult start, a group of attempts to integrate legal services online and offline resources of the "ambitious", combined with the current popular Internet trends and play laid the foundation of the settled. But whether they can build a legal electric building based on the foundation is a dream that could not be expected.

In my opinion, now from the industry point of view to try to open up their own distance from the competition is no longer a good idea. All the major models of the legal power companies have their own strengths, some of the essence of things have not changed, the appearance of the packaging of candy bombs is no longer so obvious effect. In such a situation, the legal electric business experienced the initial development, has reached a symbiotic symbiosis stage, practitioners should also from the company, from the product, from the individual start self-examination, mutual learning and progress, in order to legal power business market development space is expanding. The following small modest will be from the author of the law more than half a year to understand some of the cases, to give everyone to take its essence, to its dross left a reference, and the entire legal electric business industry to put forward their own views.

Big market, no need to say how big a market you can cover?

When I first paid attention to the field of legal electronic business, I also cited the relevant state agencies or authoritative data statistics companies published reports. At that time, the legal electric business only just entered the public view, citing these authoritative data to prove that they are doing is to be recognized is very necessary, but now the legal electricity business has experienced the initial development, in the industry has a certain degree of well-known. Who doesn't know that a big China, in the rule of Law Society, there will be no legal requirements? The population base directly determines the size of our legal market, what everyone can think of clearly, what is necessary in the phase of the legal electricity business to slow down now?

Therefore, the legal electric business practitioners are the first self-examination task, is to see why you have to keep claiming that the Chinese legal market is huge. The law market is very large, but this is not related to the development of the legal electricity business and its own contacts, you need to explain that your legal power provider can currently cover the total number of users in the legal industry, such data is not to prove that your model to more grounded gas, popular point?

Why do you think lawyers are so proud?

Many of the legal dealers who are often seen boast that they have reached a partnership with thousands of tens of thousands of lawyers, but what is the level of activity of your lawyers on the platform that only includes lawyers ' information, even those who have signed up to cooperate? What stage are they in the legal profession? How they perceive the partnership with your platform ?

It is often heard that the people in the legal electricity business say that the famous lawyers are very proud and difficult to talk about cooperation. Yes, it is. People have a reputation, work is more people take the initiative to find him, and not he went to seek a case, you as a not in fact to bring him a lot of benefits of the platform, why should he have nothing to do as a lawyer side to support you?

On the one hand, the law-dealers shouted "let everyone fight the lawsuit", on the other hand, just keep taking out the virtual packaging resources to please users, in essence, should constantly balance the development of the platform in the development of lawyers and users of the time, but there is not a lawyer for more objective standards of cooperation, This has left the power of the lawyers behind the legal power to become somewhat empty.

Lawyers who just got into the job or found it hard to find a list, more than one channel is a channel, you include their information is very natural, and the initial time also willing to pay attention to, even after you and they signed after the arrangement they have nothing to the user to popularize some legal knowledge, answer some legal theoretical questions, In the process of sharing, lawyers can still learn a lot. At present such a system, green dog Net, Law Cat, law fighter, big net, Chinese law net, remit the net, 110 nets almost all have in doing, but this just satisfies the lawyer's team part, macroscopic legal electricity merchant's move also has the very big consummation space.

And the inspiration needed for this perfect space may come from those proud lawyers. The legal electricity merchant itself can be a kind of media platform that establishes the personal brand of the lawyer, the influence that the media relies on is almost the root of their survival. When a legal electric business platform has a certain influence, they can not only create brands for lawyers, but also to include the industry development of lawyers, the user reference to the lawyer to provide better standards, such a network is difficult to delete the record is a double-edged sword, the more those who are not worried about the list of lawyers, They have become aware of the importance of fame and resources to them in the process of rising, if the legal electricity business platform can more give their personal brand help, they will also think that the legal electricity business platform is more valuable to them, and will not be on the surface of those directly with the money to deal with the list of confusion, and thus misjudged the legal electricity business. At this point, many of the legal power business practitioners will be pointed to the author's nose scold: you this guy, platform brand easy to say, do it difficult ah!

Why doesn't your legal dealer's platform brand do?

The brand is difficult to do, everyone knows, but there is no denying that most of the legal electricity industry is really not in the brand to make too many attempts, too much effort, even the internet people have been seen as the future or even the current main trend of the mobile Internet, they are merely a wait-and-see attitude, or just join but do not operate, Is such a move the reason you call the brand difficult to do?

How to build the LegalZoom in the field of Chinese legal electric business? "A article began, small modest attention to the legal power business has also been a period of time, but also interviewed Everton, the law fighter, and a number of legal power business practitioners to exchange the development of legal power and the current development of some difficulties. During this period, the small modesty has long maintained the legal electricity business in the important dynamic of concern, but found that has been marvellous mobile marketing, has been most of the legal power manufacturers in the cold.

When the author searches for the public account "legal power quotient" on the micro-letter, can only search to two accounts, "legal power quotient" This account is not pushed a message, as for the back of the power grid and "service to the legal power of small and medium-sized enterprises", see the latest article of the push date, I really doubt whether I have crossed.

It is true that the legal electricity business is just a synonym, many people do the legal electricity business is not called legal power. So the author in search of "law", or found a lot of accounts, but it seems unable to find the characteristics. Throughout the history of the legal power dealers I've heard, Law cat, law fighter, large network, China law Nets, net, 110 nets, Everton, green Dog net, so many legal electric quotient unexpectedly only Everton, legal cat, 110 legal Network, law fighter, Green Dog NET opened the authentication micro-letter public account.

As for the long-term ability to adhere to the update, the five micro-letter public number is only one. For the sake of industry development, I sincerely hope that the legal electricity business can operate under the micro-letter, and combined with other mobile marketing channels, better improve their platform brand exposure, so that by better improve the legal power platform brand influence, more favorable for those who now we feel proud of the lawyers, Maintain the balance of users and lawyers in the platform and work out a more fair standard of cooperation.

I'm not here to smash the scene. On the development of legal electric commodity brand

In fact, my views on the legal electric business industry far more than a few points, but my intention is not to sing the law of the development of the electricity business, to smash the field, so this small spit trough. As a bullish legal electric business development of the people, I would like to combine the above I to the legal power of some of the slot to talk about the development of the legal electricity commodity licensing some suggestions. (mainly on the idea)

1, join hands and win together to expand the impact of the industry to develop

To say mode, at present, the law of the cat Taobao type intermediary model, the advantage is relatively small capital pressure, may be the most viable model, and the Law fighter vertical search mode, but also can be combined with users in search engines and where the use of vertical search engines, the process of using the Better access to legal information on the line, and the Green Dog, the main business that they now rely on for their livelihood may be imitating the foreign listing of the message, but not listed legalzoom.

These three models, which are the main models of the new legal electricity business industry, are of great benefit. But you have to direct who is better, really difficult. In this case, the legal power of the business is also very serious, the entire legal electric business industry did not really rise up, infighting from the loss of energy and resources? Do not say how well your model is compared to other competitors ' models. There is no big market, the good model is also a dream butterfly, very easy to disappear.

The current mainstream legal electricity business platform, is burning the investor's money, you take the investor's money to fight, you when your behind the investor is the bat those giants, the money has no place to lose. So instead of fighting, we should work together to learn to let the legal electricity business industry by more people's recognition, and this one, meaningful industry sharing will be possible.

2, the legal electric business must be serious? First hippie!

The author of the Micro-trust in the public search for legal electricity business related account accounts experience, and the legal power industry practitioners have had exchanges, the face of the law of the Cat in the way of selling Meng to do micro-letter, he even want to condemn some.

He felt that the law industry is a rigorous atmosphere of the industry, the law of the cat that cut hot selling Meng is simply in the face of the law-dealer, appears to be unprofessional, the legal electric business to highlight their own professionalism. He said they had tried it on the micro-letters, but because the forwarding of reading was not good enough, they were short of hands, and they paused.

In this respect, I was thinking that the reason why the legal power companies are not enthusiastic about the micro-letter and other industries as too much operation, is because I think the legal electricity business must do professional, highlighting some of the professional factors, serious brand image is very important.

I do not know whether other legal practitioners have ever had such an idea, but I think the professionalism of the legal power providers is simply nonsense. Is it legal power to help our users to sue? No, it's not! As an intermediary, a platform, the legal power provider should pay attention to balance.

This balance, I understand that with the legal profession of those basic knowledge, with grounding the way close to the user. No one likes a man with a cheeky face. The current legal electricity business is to the law profession that serious atmosphere all moved over, still need to connect a ground gas, weaken some serious effect, let the user can better know your platform is to do what, can bring him what help AH.

I have suggested that the legal electric business people should closely combine the social hot spots, occasion marketing efforts to create event marketing, such a goal for most not professional marketing team of the legal electricity business, is very difficult. At that time, I put forward the original intention of this opinion, that is, I hope that the legal power providers can use their own way to better enter the hearts of users, the legal needs are not just needed, some people one months to use several times, some people may not need to spend a lifetime, But if you can use the cheapest way to efficiently let consumers know that legal power providers can find high-quality lawyers for their lawsuits, the price is cheaper than offline law, which can expand the scope of the entire legal electricity business.

Therefore, I hope that those practitioners who think that the legal power providers should be very serious you can not use micro-letter for its brand to help, you can not learn your competitor hippie micro-letter style, you can completely ignore the mobile marketing to your legal power business development, but you must not be too serious, you must weaken your serious attributes, Through the hippie, funny and other personalized image molding, grounding gas to walk into the heart.

3, the legal electric business media exposure is indispensable

In the legal profession online, legal services are really cheap, if you can guarantee that the quality of legal services will not be much lower, but do your users know that your legal services are more cost-effective than offline?

Product is important, seize the opportunity is also very important, but in a situation where everyone is likely to be your potential users, through the media, such as the dissemination of quality channels, so that your products and services you can bring the added value of more people know is very important. But obviously, in the present many social events clearly can occasion, many legal electric business even if made the legal public welfare cause, but the effort point has not grasped well, also did not use under the occasion marketing to the legal electricity Merchant's help.

Millet Micro-BO micro-credit social media marketing team has hundreds of people, which in many people analysis of the growth process of millet, as millet can play such a big momentum of the important decision. But now most of the legal power providers do not have a relatively comprehensive marketing team, which may be a large financial impact, but this aspect is indeed should be acted.

Legal electricity business is a very potential market, if many practitioners can be in the internal and external to make more sharing and exchange words, join hands, perhaps we live also to be easier! After a 2013-year start, a lot of the legal power to get the limelight has not shown to everyone, The difference between how they get the money and what they don't get. Under such circumstances, does it mean that the main factor hindering the development of most legal power companies is not the capital problem, but the problems inherent in the whole legal electricity business industry? The author thinks that these several questions are worth pondering, also can not help but want to sigh the legal electric business practitioner, perhaps already arrived at the time of introspection oneself!

Author: Small modesty, internet observer, Star Network (http://www.qiuxingwang.cn/) co-founder, micro Blog @ small Mo Shi, micro-letter add net1996.

Original link: http://tuhaonet.com/keji/internet/chuantong/2014-04-16/3255.html