Lenovo Vice President Feng Jue: Create quality customization machine closely follow the operator strategy

Feng Jue, vice president of Lenovo Group, has repeatedly stressed the importance of operators on different occasions. Referring to smartphone sales in the second quarter, Lenovo has ranked among the top four. Sales of 200,000 smartphones from the quarter to 13 million in the quarter, Lenovo took two years. Lenovo Group Vice President Feng Jue for this achievement, at the same time, in the recent media press conference also on the relevant issues to answer one after the other. In the whole question and answer link, Feng Jue besides certainly Lenovo Handset's localization, also has emphasized the operator's importance many times. In the overall sales, the carrier channel occupies 70%, the social channel accounted for 30%, the operator's importance can be seen. In Feng Jue's view, such a proportion is more due to the deep cooperation between Lenovo and operators. For Lenovo mobile phone, "closely follow the operator" will also be its development in the domestic market, the fundamental strategy. Operator is still the industry leader on the issue of channels, Feng Jue that the current carrier channels and social channels the biggest trend is integration. Compared to a few years ago in the mobile phone market, now there is no clear line between the two. For example, the current business hall in the contract machine outside the same sales of bare metal, and in the social store, consumers can also buy contract machine. And for social channels, has been highly integrated operators, and later to build, expand is a thankless job. This is why Lenovo, with its strong social base, will still try to expand the channels of operators. This just confirms the "convergence" trend. At present, the domestic market, a separate construction of a pure social channel has been quite difficult, on this basis to discuss with the operation of integration, it is more unrealistic, the market outlook is naturally not optimistic. Therefore, the current domestic three operators are still the market leader and the catalyst. Even the iphone, which sells millions of of them, also has a significant portion of the sales channels sold by carriers. Cooperation with operators to achieve a win Feng Jue frankly, Lenovo and operators in the domestic market, the biggest achievement of cooperation from sales, in terms of sales, Lenovo has achieved the second place in the Chinese market. However, Lenovo does not intend to stop here, Lenovo hopes to engage in deeper tacit cooperation with operators, in addition to sales, revenue and turnover will also have a remarkable performance. Lenovo, which has become the operator's closest partner, has a say in how to better co-operate with operators. Even Feng Jue has credited the rapid development of smartphones in the past two years to the support of China's three biggest operators. In Feng Jue's view, how to better and deeper cooperation of operators is not a problem, this is every manufacturer should understand, the final result depends on the implementation level. How well the execution is performed and how the execution determines the outcome. To build a boutique operator customization machine has always been, operator customization machine is very easy to people and "low-end" Lenovo together. For this, Feng Jue also gave his own answer. He does not think that high-end mobile phones can not appear in the carrier channel. Lenovo is trying to reassure consumers by offering a variety of products. Although the current market thousands of dollars below the product is stillMost, and Lenovo has a big advantage in the phone, but Feng Jue also realized that the current Lenovo phone is missing a all product. "We sell a large proportion of the low-end products, the second we have been not a product to conquer the stars, such as the iphone one or two all products, we did not do it." , Feng Jue Face the media pointed out the current Lenovo mobile phone shortcomings. Based on this, Lenovo mobile phone also more clear to create a boutique operator customization machine strategy. The future of Lenovo mobile phone product strategic layout is very important to break the "2000 Yuan", Feng Jue also took out the actual product examples, including k900,920, as well as follow-up products such as S820 are no longer limited to the "thousand-yuan machine." And more importantly, these excellent products will use carrier channels, not only social channels can buy. In addition, Feng Jue also pointed out that Lenovo mobile phone will continue to force the Thousand Yuan Machine market, still adhere to the boutique strategy. As the head of Lenovo's mobile phone, Feng Jue a sober understanding of the entire Lenovo phone. At the same time, but also aware of the current Lenovo mobile phone's own problems and the trend of the entire market. It can be seen that the future of Lenovo mobile phone will still have close cooperation with operators, and further implement their own boutique strategy.