Let the flow fly up to locate the long tail word is not a fallback

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Keyword heat determines the level of traffic, the webmaster can master the user is the decision to survive the necessary factors. However, the Internet increasingly fierce competition, millions of of websites under the wild competition and how many keywords can you come to mining? Hot keyword is so much, not the old strength is the emerging power extravagantly investment, small and medium-sized webmaster How to compete between the winners and losers? Many webmaster in the choice of keywords to "hot" the choice, However, do to do, the site is indeed included, but the results of the flow is very small, not to mention the profit. Unable to contend with the old strength, do not extravagantly, small and medium-sized webmaster There is no way out? The answer is no, the use of long tail words can still allow traffic to fly up. A step back to the sky, but not the second, this article to do a personal experience to discuss:

One: Clear the choice of long tail words

From a simple literal understanding, the long tail word is "the word with the tail", although some funny, but it can be so. The most notable feature of the long tail is the extension of the main word. such as: "SEO", such a word is undoubtedly the competition is very large, then we choose the use of long tail words, can be written as "Shijiazhuang seo,seo optimization, SEO technology, SEO is what, how to do SEO" is actually a long tail of the intuitive performance of words, Winning by quantity is the main means for the long tail word to win the main key word. However, there are two key points in the selection of keywords, and there are no stops to do any keyword extensions:

A: Selected to the main heat keyword, if the corresponding field of the main key word is not good, its traffic is very small, competitive less severe, this time even if the direct decision of the keyword ranking may soon be done up. Conversely, if you do a high degree of heat competition in the main key field, then use the long tail word selection. Therefore, the choice of the main keyword is to do a long tail word of a very important factor, otherwise, even if the hundreds of thousands of long tail keyword to make will still not bring much traffic.

B: The length of the word precision, the long tail is actually in the "precision", in line with the user's search habits, so that the small flow through a large number of long tail words accumulated. For long tail words, is undoubtedly the more accurate extension, if your long tail to do a very long and accurate, then the user is also the most intentional. If it is a business station, I believe you can hold a lot of customers. In the long tail of the keyword selection of the most taboo is to do too cold too far, so that the last no one, ask such a long tail although accurate enough but how to search? general Long tail a phrase can be done, taboo mechanically.

Second: The value of the long tail word

Long tail, the important thing is to convey the value of its performance, how to convey the value of the long tail word? The direct point is to search engine optimization long tail words.

A: In an article, the description of long tail words we usually use the URL to add, so that search engine records index this long tail word, so as to effectively improve the ranking of long tail words for the site to bring considerable traffic. And a large number of long tail words emerge is undoubtedly a powerful means to improve the overall weight of the site.

B: The long tail of the word external links, the Main method is similar to a point, do is still a text URL added. Many webmaster in the release of Soft Wen, the promotion of the chain often only to do the first page address link. But 8630.html "> sometimes doing the inner pages of the keyword will also bring unexpected gains.

The use of long tail words not only in the new station to win the number of users and traffic, even large portal site a large part of the flow is dependent on a large number of keywords on the line extension. Binary network together with professional website construction company Pilotage Technology (www.joyweb.net.cn) that the long tail words, although not as hot as the main keyword so "profusely", but the number of expensive, its importance can not be underestimated. Do long tail word to bring not only the flow of IP, use can be fully for their own potential customers to do development, more conducive to development.