Let the spicy MOM help spicy Mom! The PayPal network officially launched the micro-mall

　Let the spicy MOM help spicy Mom! Recently, the first domestic social mother and infant electric Shangbei network next city, the official launch of micro-mall, the first domestic launch of micro-Mall of the socialized mother and child electricity representatives.

According to the reporter understand, the PayPal Network Micro Mall in early August officially on line, at present, users can pay attention to the PayPal network micro-letter service number, or the PayPal network Micro-Credit subscription number, you can in the two account first page below the menu bar click "Micro Mall" into shopping.

In the micro-mall, the PayPal set up a network of star products recommended, spicy MOM recommended, spicy Mom tribe three channels, as well as shopping carts, my orders, my collection, the latest activities of the four major service columns, in addition, in the micro-mall home on the top left, the PayPal network also set up a Drop-down type commodity menu bar, which contains baby clothing, baby feeding, Baby wash, spicy mom clothing, mother care, such as 11 fine categories, covering the baby and mother of the two categories of people most of the daily life needs of goods.

According to the market people, and the traditional mother and child micro-mall model is different, the PayPal Network Micro Mall is built on the hot mom group strong relationship circle on the basis of the application of spicy MOM to help spicy Mom's community economic operation Logic and design.

In the procurement of commodities, PayPal is a micro-mall flagship new products and boutique two major market segments, emphasizing less than good, and the price of goods, not biting. Relying on the PayPal strategy to invest in FONGCA United Media Group, the vast media resources, PayPal through to prepare a hot mom home community, professional maternal and child information site and the community, maternal and infant electric platform and other major channels, grab collection of spicy mom to share and recommend favorite brand and merchandise keyword information, build consumption data model, The final auxiliary PayPal to complete the targeted procurement of goods. Based on the application of large data, at present, the products are sold on the Micro Mall is the market top selling money, and are all hot Mama favorite brand and merchandise.

As a result of PayPal's flagship new products and hot sales, market positioning is relatively subdivided, so can not complete the bulk purchase. The PayPal market personage points out that in the future, the company will plan to implement membership system, based on the real needs of millions of hot mom to create customized products, and directly connected to the first line of mother and child brand processing plants, as well as professional designers, the construction of a new mother and child ecological circle, for tens of thousands of hot mom to provide new

Industry insiders said that the rapid popularization of mobile internet technology commercialization applications, has had a huge impact on the domestic retail market, and actively embrace the mobile internet, has become a traditional retail and Internet retail business Research important topic. In this connection, the company launched a strong network of micro-mall, will be the traditional mother and child brand into the mobile internet to provide a new platform, through the platform can not only complete the brand image display, brand exposure, but also the use of large micro-credit customers to complete the expansion of sales scale. For consumers, the PayPal Micro Mall is a fast high-quality mother and Child Micro Mall, in the mall, can buy exclusive for the new products and hot products, but also enjoy a key-type fast purchase of consumption fun.