Li Yifei said 37 games will nurture their own IP, put forward "37 Mutual entertainment" concept

The online March 7 (reporter Shen) was hosted by 37 games in 2015, the second China International Game Congress (Analysys Game Conference, hereinafter referred to as CIGC) was held in Zhuhai.

The conference to "create Quality, health future" as the theme, 37 games founder and CEO Li Yifei in the General Assembly, said that the hope that through this Congress, the world, the whole industry to pay attention to the game's physical and mental health. After all, only healthy gamers have the energy to make long periods of quality games, and the gaming industry is constantly springing up new opportunities and hopes. 2015, 37 games will continue in the page tour research and Development and operation of the advantages, strengthen the hand-travel research and development and distribution capabilities, while broadening the business channels, optimize IP resources, strengthen the new game marketing, and other aspects of efforts to move towards a diversified international internet company's goal.

Li Yifei In the interview, revealed that 37 games as a page tour platform, has been used on the PC side traffic "packet broken" strategy. Beginning in 2014, tell the type of moving map ads, as 37 games a large page of advertising features are "Everywhere", appeared in the "Packet broken" position of the major network. On the other hand, and some large-scale traffic site cooperation, is the flow of ideas of another specific approach, such as with 2345 Web site navigation and Cheetah PC side of the cooperation, directly as the game center operators of these sites to cooperate. Among them, and cheetah cooperation month water has more than 30 million. At the mobile end, 37 games will continue this way. The recent 37 game with the charm of the cooperation, will become its game center operators.

Li Yifei introduced that in 2014 37 games occupy a market share of about 13% of the page tour market, hoping to expand to 15% this year. He believes that the page tour market will continue to grow, and relatively low product volume, but the same page of the research and development threshold is getting higher, so this year's KPI will be achieved through the boutique strategy. The 2014 capital boom pushed the industry "crazy", with 37 games testing over 1500 products in the past year. And 2015, with the capital to reduce heat, CP and release probably will have 1/3 out of the market, there will be some boutique companies. 37 games also hope that through the "fine selection" to explore the business of hand tour.

At the end of the interview, Li Yifei said 37 games will cultivate their own IP, involved in the surrounding, animation, video, living room entertainment and other games-related business, in the early stage will be a more cautious mode of participation, and gradually reflect the "37 mutual entertainment" this concept, but the focus of work is still in the hands and page tour.