"Lightness, not vulgar"--on the holiday marketing of Brand Weibo

Holiday businesses always have to carry out product branding campaigns, which often and "gift-giving economy" hanging on the ditch. Spring Festival, Lantern Festival, the mid-autumn festival such a big holiday with the budget of customers will be tailor-made for some TV ads, subway building ads or network video ads. But for most customers, this is a big, time-consuming and laborious cycle. Social marketing is much lighter than the traditional media. A virtual gift, a holiday greeting microblogging, or posts, not only directly to reach the target consumers also can form a 20 chuan thousand word-of-mouth marketing effect. Here are a few tips to share from the actual customer experience:

1. Do not fall into the stereotypical holiday choice
For ordinary microblogging users, a brand micro-blog, it should be a common people, a netizen, through the day-to-day interaction between each other, build trust from friends into a friend. So the daily holiday, friends will have to greet each other. Here to share a little trick, in addition to everyone familiar with the festival, the brand Weibo can focus on some of the more unpopular festivals, one is easy to distinguish, to increase the freshness of the second is to facilitate the rapid spread of Word-of-mouth. One of my clients in the September 12 this year, "9.12-Love Festival" the first time on the day to send a microblog, rapid formation of nearly 8000 people in the day of forwarding and comments. Many netizens said that the festival is very fresh, 211.html "> I think the brand is very" love "," creative very to force. " Not only to narrow the brand and the interaction between fans, resulting in a good word-of-mouth publicity effect, enhance the brand affinity with the image of love, the most direct in a day. Grew thousands of fans. The most interesting is that netizens took advantage of this micro-blog to propose to the most loved one, and in the share of the microblog @ the brand's microblog. The brand Weibo also forwarded the microblog, which was spread two times.

There is an unconventional holiday table (October) to share, you can use a lot of marketing points OH

1001 National Day
1001 International Music Day
1001 International Day of Older Persons
1004 World Animal Day
World Teacher Day 1005
1008 National high blood pressure day
1009 World Postal Day
World Mental Health Day 1010
1014 World Standard Day
1015 International Day of the Blind
1015 World Rural Women's Day
World Food Day 1016
1017 International Day for the Eradication of poverty
1024 United Nations Day
1024 World Development News Day
1028 China male Health Day
1029 International Day of biodiversity
10.31 million Holy Day
2. Do not fall into the stereotypical gift options and interactive activities
Everyone empathy, in the Mid-Autumn Festival to send mooncakes is very chicken and embarrassing things, so for brand marketing innovation, think of some creative holiday gifts, blessings, and the award-winning interactive activities will be very good iwom way. For example, tourism customers can choose some "and love ta to the destination to the Mid-Autumn Festival" lottery, cosmetics customers can do some to the brand and the Mid-Autumn Festival with the design of holiday greeting cards, computer desktop, micro-Bo Avatar, happy head and so on as the seeds of viral transmission.

I would like to micro-blog holiday marketing do a good, stereotyped, long and boring holiday blessing SMS and DM greeting card can be dismissed!