Lin Wood industry July will open the first online experience shop

Absrtact: June 27 News, in 2014 brand Electric Dealer (Haishu) summit, the furniture brand Lin Wood industry general manager Machanching revealed, Lin Wood industry will open the first offline experience shop this July, the acceleration line and the offline experience fusion. Lin Wood Industry general manager Macan

June 27 News, in 2014 brand Electric Haishu Summit, the furniture brand Lin Wood industry general manager Machanching revealed that Lin Wood industry will open the first online experience shop this July, accelerate the integration of online and offline experience.

Lin Wood Industry general manager Machanching

Machanching introduced, Lin Wood's first experience shop will be landed in Foshan, Guangdong, area of about 2000 square meters, design will refer to Ikea home.

It is understood that Lin's Wood was founded in 2007, is entirely based on the emergence of the internet and the growth of the furniture brand, in 2013, Lin Wood's seven major shops combined with 160 million results into a 11-day cat two-class head ranked first, But beautiful sales behind the high return rate is also including Lin's wood industry, furniture brand sales of the war, therefore, accelerate the infiltration line under the channel or will become the forest wood industry to reverse this situation key.

At the meeting, Machanching also explained Lin's wood industry so far only the layout of the cat a channel of internal considerations. He analyzed, the only choice of the cat this network platform, is largely furniture this category of the particularity of the decision.

"Luggage, clothing, cosmetics, diamonds, are standard goods, express easy to transport and reach, and home is not standard goods, not express can be simply checked." In my experience, the current domestic only cat this network platform is suitable for this category of home decoration, a better third-party services to solve the delivery, installation of the last kilometer problem.

It is understood that the 2014 brand electric Haishu Summit to "brand Dream" as the theme, to "from the brand to the category" as the main line, respectively, around the five hot category "Clothing Dream Team" "Jewelry Diamond Dream Team" "Cosmetics Dream Team" "Furniture Dream Team" "Home Textile Dream Team" on the industry hot topics and enterprise cases launched in-depth discussion, A total of attracted well-known E-commerce experts at home and abroad, well-known electrical commodity licensing enterprises, excellent traditional brand enterprises, third party services, senior executives, such as more than 1000 people participate.