Line launches online supermarket in Thailand

As early as last October, Line announced the launch of the user "life" as the focus of service of the new function-Mobile payment service line Pay, monthly live users up to 180 million line, the future ambition is to line Pay as the fulcrum, to layout "big life" concept.

Two months later, line in Japan launched a class Uber taxi service. This time, line aimed at the first overseas market is Thailand. The Thai people have a passion for line, which is the second largest market outside Japan, with more than 33 million active users.

According to Reuters, line will first be launched on February 4 to Thai users of the grocer service, can provide products including mineral water, coffee and instant noodles, the maximum 50% discount, so it has a user-friendly name is "Cheap throaty throaty."

Line Local Logistics Partners are headquartered in Bangkok, Acommerce, last year, Japan Telecom DoCoMo participated in the 10.7 million dollar a round of financing. Line will face competition from Tesco's Thailand Tesco Lotus, CP Fresh Mart and Tops supermarket.

Line's next layout is the Southeast Asian market with nearly 600 million consumers, especially with the popularity of smartphones, and their shopping habits are moving closer to the mobile end, but poor mobile payment schemes and unfriendly user interfaces are the main reasons that hinder the development of mobile payment services in the Southeast Asian market. So line wants to capture this huge user base with a smooth payment experience.

However, is not in the mineral water paste Blanchon and can ni rabbit sticker better sell it?