Liquor dealers should make good safety from source

China E-commerce Research Center data show that, compared with the dynamic online shopping, liquor dealers "NET" later. 2011 Wine Online Shopping market transaction size of less than 2 billion yuan, for the 500 billion-yuan online shopping retail market, liquor dealers are still in the test water stage. But this year, the size of the wine online shopping market has significantly increased, is expected to reach 3.8 billion yuan by the end of this year, 2013 will break through 6 billion yuan, there is even a view that 10 years may occupy the traditional liquor industry about 50% of the market share.

But consumer concerns are immediately emerging, in line with the traditional market problems, whether the counterfeit wine will be more easily appeared in the electricity market, and consumers can be assured to buy boldly.

Consumers are most worried about the problem is the wine site sales of the true and false, because high-end brand of wine is used for gifts, once bought fake wine, not only good intentions to do bad, but also to the health of people harm. and liquor dealers in order to enhance competitiveness, mostly below the line below the price of the store to sell, which makes consumers how much of the true and false wine suspicion, in the purchase had to worry about.

Wine Electric Dealer:

From the source to create a "one-stop" service

Jiuxian NET chairman Shang to "International business newspaper" reporter said, Jiuxian network set up 3 years, in the quality of goods has not received customer complaints, the root cause is the Jiuxian network and domestic wineries signed a strategic cooperation agreement. "Our wine 80% are the direct supply of wineries, from the source to ensure that a variety of brands are true wine." In the circulation, we will use the company-specific packaging for every bottle of wine. Once the consumer has seen the packaging damaged or the seal has been opened, the customer has the right to reject it. "Shang said.

Not only that, Jiuxian network also provides consumers with "double insurance". Recently Jiuxian Network officially launched the "Real Wine risk", also known as "product quality insurance", through the cooperation with the China Pacific Property Insurance company, so that its official website and the cat flagship store all the goods in the insurance range. Due to the product quality caused by consumer losses, the maximum amount of compensation is 100,000 yuan per person each time, the highest payment of 1 million yuan per single. It is understood, such as liquor dealers and insurance companies to build a double credit insurance attempt, in the domestic is the first time.

China's largest imported wine sales platform also buy wine CEO Liu told the International Business newspaper reporter, the company will find a Third-party testing agency for each domestic supplier of alcohol supply test. Wines imported from overseas also buy drinks directly from wineries or with the top 20 wine marketing agencies in the world. In addition, in order to protect the interests of consumers, they also bought insurance for consumers.

Consumers: Choose the brand carefully

In recent years, with the development of wine collection, auction and investment, the value and status of famous wines have been recognized by people. However, it can not be neglected that there are still many phenomena of high prices of products in the wine industry. In this case, consumers can not judge the value of the market by selling price alone, but need a more rational evaluation standard. On the other hand, because of the relatively serious phenomenon of counterfeit products, especially high-end liquor, it is difficult for ordinary investors to distinguish the authenticity of liquor.

China E-commerce Research Center analyst Mo Dai Green, compared to ordinary consumers, liquor circulation enterprises for wine products, the price system will be more clear on the authenticity of wine is also higher resolution. Therefore, the major liquor dealers should be as far as possible to encourage and guide consumers to develop "choose the brand, buy rest assured" consumption habits, to inform consumers where to be assured to buy, purchase can insure safety, to maximize the protection of consumer interests. "For ordinary consumers, the purchase of expensive wine must be prudent, the need for a comprehensive understanding of wine, improve their own product authenticity and value of high and low resolution ability." No matter what kind of wine, only in the case of high quality, it is worth buying. Mo Dai Green said.