Liu Jinxian: A suggestion letter to the novice website planner

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When we have just contacted SEO this industry time, maybe we will be exposed to HTML language; When we learn HTML language, we may go to understand website construction; When we go to do website construction This piece of time, that another piece of essential work to do, this work is the website planning. Website planning is to do the premise of website construction, because you only have the whole site planning, you will be able to do a good site. And in the entire website carries on the operation the 蟽 is, the website plan also is the most important. To the site planning are those parts of the composition, some people know that some people may not know or know, but not completely do not clear the idea. and site planning includes I simply to say that part of the site: The direction of development, market research, market positioning analysis, industry needs, industry site development and trends, the site of the audience groups, Web site function design, site content planning, and so much work. and detailed content below I give you detailed analysis:

The location of the first website

No matter what kind of website we do, in doing the planning of the site we must have an accurate positioning, we do is the industry station, enterprise station, portal station, industry portal and so on, there is what we do is decoration industry, medical industry, video industry, food industry and so on. Just like our website decoration first nets, our own positioning is a decoration industry portal, we only do decoration industry, in fact, on entertainment, video, video and so on, we will not do anything, because we are more accurate positioning. So, the site's location is to a site to refer to a street lamp, a direction. If this direction is wrong, maybe it doesn't make much sense for you to go further down.

Second website Market Research

said this market research, I first quote Baidu encyclopedia inside Words: Market research, refers to to improve the quality of product sales decisions, solve problems existing in product sales or look for opportunities, and systematically, objectively identify, collect, analyze and disseminate marketing information work. The current development trend is the online market research, this kind of efficient investigation method is also widely used by many investigation consulting companies, its advantages mainly in improving research efficiency, saving investigation cost, investigation data processing is more convenient, not restricted by geographical area. But online market research is not easy to achieve. This is just a simple quote, why say this his definition, because, if you don't make his true meaning to understand, you do research time longer, also not much use. We only according to this location, and then systematically and objectively identify, collect, analyze this information. So your site will have a certain development background, and so on after your website is established, this is your website market.

Market positioning of the third website

Some people will say, the above market research is not market positioning? If you think that's really wrong. Website Market Research Just say a large range of statistics, study. Without making an accurate plan. And the site's market positioning is to make an accurate positioning, such as: where the site funds to earn money, from where to get this profit. As we decorate the first net our positioning is decoration company, building materials industry. We are working with them to provide better service to the owners. If our market position is accurate, then we are more likely to make a profit.

Demand analysis of the four industries

To do a website or to open a company or business. Before you do, you need to have a demand analysis, you know what we need in this industry? We must not blindly do this thing, because some we can lose and can lose. But there are some things we really can't afford to lose. So the importance of industry demand analysis is reflected. How do you do a good demand analysis? We'll talk about it in later articles.

The current situation and trend of website development

We all should have heard such an old saying: no matter how little, there must be sorrow. Since we have chosen to do a website, and rely on this site to profit, to feed the company's several or more than 10 people. Then we have to look first, this industry site's current development situation. If the industry is very competitive, this is a hot industry, but this hot industry can be hot for how long. Of course, in today's society that industry is hot, that industry competition is big, and he can not live too long. Just like the current housing prices, it has been rising, has been rising, and even some places prices have risen to the sky-high price, we all go to the real estate, and then to a certain stage, this room will also be lowered, this is said to the Sheng extremely will decline. Therefore, understand the development of the site and trends, is the basis for determining your future success or failure.

Site Domain Name space

These things I don't want to say, we all should know, choose a good domain name, as far as possible domain name contains your site keyword, give a few good examples: Baidu, Sina, Taobao and so on. This is a very good domain name, it is possible that some people will say that they have a good domain name have been registered, we may not register those who later. In fact, we do not necessarily have to register like their domain name, but as long as your domain name to remember on the line. There is your space to stabilize and so on, on this aspect of the site can be found, and speak more than I detailed, here I will not say. I am just a simple reminder that do not wait for the site to do a good job, they feel the domain name is not good to change, so you will be very troublesome. So you must be thoughtful before you do it.

Seventh website profit Model planning

In these aspects I write, I think this is one of the most important and most difficult things to think about. If your profit model is old, you won't be able to compete with the old websites, the famous websites, and others will not visit your website. So, the profit model we plan is very novel, must want other website to see, or others can imitate your website, but can not imitate your profit model, so as to show the advantages of your site. As for the specific method, you think about it. If I can give you a thought, then your profit model is not new.

Eighth website cost budget planning

When it comes to cost budgeting, we think about how much it costs to do this site, how much manpower, how much hardware support, how many advertisement promotion expense and so on; Of course, we have time for these things. Although we think well, there is time to change with time, which we can not specifically determine how much money to spend, How much manpower is needed. Time to deal with these things depends on the situation. But even if it is uncertain, he will have a ballpark. We just have to make the approximate budget.

Nineth Website Promotion Planning

The ultimate goal of doing a website is to promote the site, and then get everyone's trust, then you can have a lot of users, then, you can and some businesses, companies to cooperate, so you can make a profit. These aspects are easy to say, but they are quite difficult to do. Website promotion planning is based on how many people you have, your relationships, your financial situation and so on. You can cable, you can wire on the line, may be online at the same time to promote, but the most important thing is to find a suitable for your own promotional methods. Finding the right words will have a good effect.

For the above aspect, I may not write too comprehensive, there will be some loopholes or did not think. But this big aspect I basically writes out, if does not understand you may refer to, if understands you may enlighten. I also only one-sided expression of my own point of view, and I was decorated the first network "www.zxdyw.com" a website optimization planners, so I also hope that we can share more experience, can give more new friends just to do a little bit of contribution. I also hope to get more advice from internet entrepreneurs, so I have more and more progress.

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