Liu Wei: How to choose the Target keyword for enterprise website

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With the continuous development of the Internet, more and more enterprises into the Internet, want to occupy a place in this area of the Internet, so companies choose to do the site, selling their own products or services is an inevitable choice. and the success or failure of a corporate web site lies in what we position on it, the choice of the target keyword. Good positioning and keyword choice can make the enterprise in the site management more relaxed at the same time can also bring targeted customers. The inaccurate positioning will bring some rubbish flow, is a thankless. Then how to choose the Enterprise website target keyword?

1, clear business scope and industry strength

The first thing to do is to recognize their own, recognize their strength and status in the industry. Often our hardest thing is to recognize our strengths and weaknesses. Therefore the enterprise first must carry on the detailed appraisal to own strength. Businesses, for example, advertise. Want to do advertising company this word, because the company is in Nanjing. Perhaps our target keyword choice has several kinds: Advertisement company, Nanjing Advertisement Company, Jiangsu Advertisement Company and so on. From our analysis, we find that if the strength of the company is not enough to reach the whole country or Jiangsu province, it can only cover Nanjing area. Then you should take the Nanjing advertising company as the target of corporate website keywords. Wait until the company's strength and business expanded to cover the whole country or the province time to do the advertising company keyword.

2, the target keyword can bring accurate flow

The fundamental purpose of an enterprise website is to make a profit, so the choice of the target keyword should bring the target customer. So how do you determine if a keyword can bring a target customer? We can analyze whether there is a potential purchase desire behind the keyword. For example, businesses are selling clothes. If you choose the keyword is clothing collocation, then we think, the search for the word is just want to know how to dress collocation, not want to buy clothing. Of course, is not to say that can not bring transactions, can only say that the proportion of transactions is very low. And how to choose fashion women or similar, we can infer that the user is looking for fashion women, is very likely to want to buy fashion clothes. Then the word is better than the dress.

3. Analyze the strength of competitor's website

The third step is to analyze the strength of rival sites, these competitors may be some of the industry old station, in front of a long time ago. We can from the number and quality of the chain outside the site, including the number of articles, snapshot time, domain name length, whether a domain name and so on several aspects of research and analysis of the top pages of the site. If you choose the field of competition is too strong, but the company does not want to spend more than one year or longer to do SEO optimization, then I suggest that you give up or have money directly can do bidding rankings. Relatively speaking, enterprises can choose the competitive strength is not very intense keyword SEO optimization. If there are only a few or less competitive opponents, then the enterprise should intervene in time to avoid delaying the opportunity.

4, the implementation of SEO optimization and timely feedback adjustment

After we have identified the target keyword, we must implement meticulous and serious SEO optimization process, while monitoring the site in all aspects of the situation. Usually, the more difficult the word, the longer the time spent. In the process of optimization, adjust the SEO strategy according to the change of the situation. At the same time can study the advantages and disadvantages of competitors SEO and resources, their advantages and resources into their own use, the disadvantage is our opportunity to do it and catch up.

Finally, to remind everyone that the target keyword is the most fundamental point of the site, if the wrong choice, such as the direction of error, and then how to optimize the effect is difficult to achieve.

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