Long tail keyword combined with search engine marketing to do products overseas promotion

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Long tail keyword is based on the long tail theory of a new word, born in search engine as the mainstream of the Internet tool era. The long tail theory is also born in the network age of a statistic, simple to say that businesses pay attention to the total consumption of VIP customers may not be enough of the total consumption of ordinary consumers, the service of ordinary consumers often can make businesses doubled the turnover. More detailed long tail theory and long tail keyword explanation suggestions to see Baidu Encyclopedia, the following on the long tail keyword to do some expansion.

Back in the past decade, with Google leading a new generation of search engines, most netizens, both domestic and foreign, are accustomed to surfing the web first. For example, to book a ticket to Beijing, netizens will enter "China Southern Airlines to Beijing," to search for tickets, the main idea of this word is "book a Ticket", enter the substitution of "booking ticket" for the VIP customer referred to in the above paragraph, enter "China Southern Airlines to Beijing Air ticket" substitution for the above paragraph refers to ordinary customers. Input "booking ticket" although it is a very accurate customer, but also have a lot of peer competition customers, enter the "China Southern Airlines to Beijing Air ticket", you can select one of the two core "Southern Airlines" and "Beijing air tickets" for the detailed booking of air tickets this industry.

Long Tail keyword Although search people do not have the core keywords more people, but the cumulative number of groups or even the end of dozens of keywords, search your site is naturally very many people. The use of long tail keyword combined with search engine products overseas promotion, is very common promotion method, the reason is very simple, language is not, unlike in the domestic can write soft wen, buy Baidu bid, buy advertising, participate in advertising alliances.

Promotion of overseas tourists to China tourism service

1, select prospective overseas customers will enter the Search keyword is very important

For China Travel, I am in China, literally "I go". If the input "I go" as a keyword to do search engine rankings, the first page to estimate the difficulty is not high. But there will be no traffic, not foreign visitors who are not interested in China, but foreigners ' language habits that are different from China's. With "Google keyword Tool" query to the Chinese tourism keyword is more popular is "travel China", according to the language habits of overseas users, the selection of keywords is the beginning of optimization rankings.

2, choose the right long tail keyword optimization

Use "Travel" to search overseas users are accurate potential users, but the use of this word to optimize the site is also a lot, we all fight for a word, is the best time to play the keyword, can be understood as a peripheral keyword, with peripheral keywords to surround the core keywords, Like the countryside surrounding the city.

In addition to the core keywords, we choose the appropriate keyword is also indicators, daily search more than 5,000 times, the relevant search volume of less than 500,000, is often the ideal long tail keyword. With this number as a support, we can not filter out some, such as "Great Wall of China" and other places, "travel to Beijing" and other regional words, continue to imagine, in addition to attractions, regions, the problem of lodging abroad is also more important, Therefore each area hotel keyword also can consider the long tail keyword, then continues, is a certain city to a city's ticket reservation long tail keyword.

With these high quality long tail keywords, we screened the relatively small competition for the focus of optimization arrangements, competition ranked the penultimate second of the secondary optimization arrangements, and so on. In the specific operation, the title of the site's key words to adjust the time is also need to pay attention to, is generally three months to change the first page of the keywords (sorted from less competitive keywords to a large number of competitive keywords), so that more and more core keywords can appear to the home page.

3. How to choose the domain name of overseas website

Foreigners and Chinese alike, are not like to enter the Web site, which is one of the habits of netizens. We operate overseas websites, of course, mainly in English, so the domain name of the overseas website does not need to worry about the length question, the English user input often is the long long English searches, if your domain name contains the core key words, the search engine also can for your website weight cast one vote, the rank can be more forward.

Used as a domain name for overseas websites, it is recommended to complete the English-led, if the domain name has been registered, consider adding "-" symbol between each word. For example, "travel-to-china.com" are not very long domain names.

Promote paper-cut products to overseas

1, the packaging of their own characteristics of paper-cut products, such as some foreign people or attractions combined with paper-cutting. such as Jackson, the Eiffel Tower, with Chinese traditional crafts to express foreign customs.

2, select Accurate keywords and build English website for search engine marketing. The domain name uses the most popular keyword "paper-cut" The combination carries on the registration, for instance "China-useful-paper-cut.com", this kind contains the Core keyword domain name is the best.

3, the use of Google keyword tools to filter the appropriate keywords. Foreigners understand the Chinese paper-cut art often on China's historical figures have to understand, so from the famous painter, musician, martial arts as a name and paper-cut combination, often high-quality long tail keywords. For these keywords for product sales, can play the role of ornamental and commercial combination.

4, direct use of ebay to open a shop, the website link to ebay for a deal. In this way, the maintenance costs of the site can be reduced (because there is no need to estimate overseas online payments and other issues), but also can do several sites for group push. If this ranking is not good, then put energy to another, there are always a few can row up.