Long Tail keyword Digging four questions you have to know

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For 3721.html ">2014 of the older tail keyword mining is imperative I have discussed in the previous article, then to do a good job in the long tail of the keywords to dig up some of the problems to be clear. Do the optimization of the lottery website, I am very focused on the long tail of the keyword mining. It turns out that the long tail keyword to the site's traffic is the most accurate and best flow, do a long tail keyword excavation work for the site to bring higher traffic.

Digging long tail keyword first to understand some basic problems, and then we will be the long tail keyword excavation work well. Only to understand these problems, we can find the direction of the long tail of the key word, in order to better grasp the long tail keyword mining depth.

1, long tail keyword specific characteristics

(1) Relatively long, often 2-3 words are composed, or even phrases, such as electronic Table card website, electronic table quality supplier is a long tail keywords;

(2) exists in the content page, in addition to the content page title, also exists in the content;

(3) The amount of search is very small and unstable;

(4) The long tail keyword brings the customer, transforms the website product customer the probability to be much lower than the target keyword;

(5) There are a large number of long tail keywords of large and medium-sized Web sites, its total flow is very large.

2, Mining long keyword skills

(1) BD and Google related search: Only users often search the key words can be related search, do electronic table brand long tail keyword mining, see related search is my most commonly used mining methods;

(2) To find competitors: Look at the competitor's website, learn to analyze the competitor's catalogue, keyword, take its essence, to its dross;

(3) Baidu know: As long as Baidu is aware of the problem inside, it must be our prospective customers, from which the keyword is also one of the most effective way, another Baidu encyclopedia, related to this article is also the source of long tail keywords.

3, mining long tail keyword steps

(1) Create a new long tail

This requires everyone's creativity and initiative to find them, never doubt their innovative ability has dried up, long tail keyword never the best, only better if you dare to think, you can use the network to make their own electronic table card http://www.infree.com.cn/ The long tail keyword of the website monopolize each big search engine market.

(2) Improve the old long tail

Long Tail keyword Competition is also very enthusiastic. Competition without opponents, to win opponents must be the enemy. Mining electronic table brand Long tail keywords, a comprehensive understanding of their own and the long tail of the competitor's keywords, thus from the other side of the long tail keyword weaknesses, the actual combination of transformation, this is the most direct mining long tail keyword method.

(3) long tail control of heat

In the choice of long tail words to browse the company's relevant web site to the long tail of the keyword investigation. In Baidu, Google has a drop-down box, especially in order to determine the long tail word in a period of heat. Taobao can also search related rankings to see which words are most popular, and finally combine these data to find the hottest long tail words, so the natural conversion rate will improve.

(4) Divergent thinking keywords

In fact, long tail words are not necessarily related to search or Drop-down box to display the word, long tail words can be unlimited extension, according to users and consumers search ideas. In fact, if we are consumers we will use a long keyword to search for a clothing or goods.

4, long tail keyword to dig how deep good

Many people think the long tail keyword is the more the more the better, in fact, this view is not accurate. Do electronic table brand long tail keyword mining, my depth of excavation according to the high conversion rate of the keyword expansion. I think the best to do SEO or to do accurate flow, so for the site conversion rate and efficiency will be higher, so in digging long tail keyword must pay attention to mining conversion rate high. If we can identify what we should spend a lot of energy to dig long tail keyword, which is to discard the key words, then for our excavation work will be less effort, will save manpower and material resources.

I believe it is difficult to dig up the long tail keyword after figuring out these problems.