Longwin: The future of lbs lies in the service of life

Recently, the public comment Network senior Vice President Longwin guest 122th It Longmen, explained to lbs, buy view. He believes that the service of life is the future of LBS.

lbs simple Check in not enough to attract users

Longwin that lbs should have an affordable, practical content, just check in to find acquaintances, not attractive enough.

"With the improvement of mobile phone hardware configuration, mobile phone GPS positioning is convenient, lbs can be applied to many fields, such as game direction, friends direction, life Information service direction." I think life information service is the most reliable direction. Longwin said that the check-in itself is not important, it is important to receive any concessions after signing in.

In his view, simple check in easy to lose freshness, must have advantages or benefits to attract users check in. For example, to Starbucks, in addition to check in found good friends, check-in five times can be a cup for a large cup more attractive to users.

Small and medium businesses and lbs are closely related, but the merchant accepts lbs need to have a process. The public comment Network had spent a long time educating the merchant owner to receive the SMS Coupon service. Longwin that in two or three years, business owners will accept lbs and other new things. At any time the business environment progress, can form sign in discount business model.

LBS is the merchant marketing way

Longwin said, LBS, coupons, group buys are the merchant's marketing way. For example, when a merchant is not famous, through group buying to bring popularity, then need to return to normal business model, through coupons, to form a good reputation to cultivate a group of customers; This batch of old customers through lbs and merchants to establish long-term interaction-------------------------- According to different businesses to adopt different marketing methods.

"We are not a dedicated LBS company, our advantage is based on, with six or seven years of time to accumulate a group of people willing to comment on the user and database." He said that future data may be open to peers, "the more lbs people play the more fun." ”

Not optimistic about simple group buying website

"Not optimistic about simple group purchase site, business in the process, will not always do group buying, because the process of group buying is not profitable, and will impact on reception capacity." "He found that a lot of people who have done group buying activities, comments on the downgrade after the brand has a certain impact."

Longwin said it is important for group buying to bring repeat customers to businesses. To the merchant, buy is the brand advertisement, the service ability of the merchant, do Buy will die. Even if the service ability is good, the quality good merchant, also wants to bring the word of mouth, repeat business and the profit, therefore needs many other marketing means. Compared with the simple group buying site, the cost of the public comment network is much lower.

Group buying industry to mature

After more than a year of development, consumers, businesses are constantly maturing. Consumers reduce impulse consumption, merchants or found, by the impact of large flow, brand decline. "Two" mature forced group buying site to mature.

Longwin that the future of the national group purchase site will only be left in single digits, not trusted to buy the site will be eliminated.

The dragon also expressed his views on the high net. He believes that high friends have a natural advantage, Groupon brings the brand effect. The key is to look at the operating ability of high friends. "I don't think high friends will be too bad at least to get into the top 10." ”

Not afraid of Baidu, Tencent competition

Baidu, Tencent have been involved in the field of life services. Longwei said: "Baidu has dozens of, hundreds of product lines, Baidu is only one side, and we are doing with 100% of the force, we are not afraid of such competition, welcome the healthy competition of copyright infringement." ”