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Last weekend, my friends and I went to a kitchen cabinet brand organization for a free tour. Itinerary is mainly to visit their production base in Hefei, Anhui, and then free to taste authentic Huizhou dishes. To the destination, has been nearly 11 o'clock noon, they first took us to a hotel to eat, in the time has been packed. After a few hundred satiated, the owners of the House visited the production base of their kitchen cabinets. The kitchen cabinet production base is divided into four large areas, there are still two large areas are still in perfect, so we first visited the production area and new product display area. There are a lot of equipment and wood in the production area, the sound of the machine work is constantly coming along the way, and the figures of the workers are also greeted. The new product display area is a number of new products ready to market, which is divided into five rooms, each room presents a different style of kitchen cabinets, each style of the kitchen cabinets are beautiful to let people fondle admiringly.
After visiting the production area, the people were invited to the conference room "lectures". First of all, one of their leaders to tell you the history of their brand, and then by their designers to tell you the advantages of their brand, and finally by their head to the owners of the public to give their products preferential prices, but also for the customers to order the addition of a set of pots. A lot of people are starting to stir up, in the crowd 80% of people have ordered their products, just at the beginning of my friends and I intend to reconsider, and finally by the public to convince. Finished the transaction has been nearly five points, we took the gift of gifts began the journey of return.
Sit on the back of the car, let engaged in network marketing I feel a lot, why their marketing practices will attract so many people's participation? How do we do the network marketing?
First, the brand is a group buying route, a large part of the visitors are their former customers. The appeal of the old customers is more real and better than anything, even if they have not heard the brand of their new people, in the public word of mouth infection will be affected by this, feel that their home is good. Second, the bribery of their home marketing model, is the so-called "take someone else stretched, eat others zuiruan" in public people received their benefits, will feel a bit sorry, this time will form an "impulsive" consumption. However, we do the internet marketing conditions do not allow us to the way they do bribery marketing, we just learn their marketing methods.
With the help of the Internet platform to face customer marketing is called real network marketing, so our network marketing or to first do "understand customers." This Ambry enterprise's marketing method compared with other marketing mode, I think is still very novel, they are in the hearts of customers to start to enter marketing, is the so-called "marketing products must first marketing themselves", they did, their customers in the hearts of the impression is very good, in the trust of customers, It is relatively easy to sell their products. We do network marketing is the same, if you just to do business and do marketing results will not be too obvious, and even a lot of rejection. So we have to the customer first marketing ourselves, in order to obtain the trust of customers after we come to marketing our products.
Really understand what customers think, not only for the old customers to provide better quality assurance, but also to provide them with a better service system. To the clerk in this cabinet: thoughtful service, customer as their "God". In addition, their home every year also launched a "Smile Service" is free door-to-door for customer repair and maintenance services, they are all-round for the sake of customers, so many owners are very touched. So even if they do not have to advertise, through the old customers Word-of-mouth publicity, will also bring business volume.
Their success lies not in how loud their brands are, but in their strategy, which is important to us as well as online marketing. The right Network marketing strategy and random strategic tactics is to ensure that your e-commerce access to the success of the Network marketing guarantee. Our company is to do site construction and network optimization business, so regardless of the size of the company or strength is far inferior to this cabinet enterprises. It would be hard to bribe marketers to do the same for companies that don't have the financial and human resources to do massive publicity and promotions. Although the network can bring a huge amount of information and users, but it is difficult to achieve the goal of precision marketing, but we can use a trial site strategy to achieve this effect.
On the trial site, we can effectively avoid the traditional network marketing, such as identity forgery, malicious clicks and other fraudulent behavior, from its products in the trial gift of the traditional network marketing means can not be obtained, effective and accurate user database resources to understand consumer demand, so as to find out to help improve product design, And then turn into a new marketing strategy for consumer clues, and finally achieve good results of word-of-mouth marketing and precision marketing. It can be said that in the financial crisis is still raging, the pursuit of Low-cost marketing era, the trial marketing model is like a ray of light in the fog, in order to provide users with a large number of free experience, but also to small and medium-sized enterprises to bring a new marketing direction and a new marketing model.
It can be said that the trial marketing as a more economical and accurate marketing means, it can not only attract more eyeballs than traditional advertising methods, but also low cost, high efficiency, can be targeted to cover the spread of coverage, promotion, to achieve targeted, to improve the product turnover rate of the magic weapon, therefore, also more and more favored by small and medium-sized enterprises.
In addition to doing a good job of the trial site, we also need to identify our marketing topics, and regularly make a marketing plan. In addition, we have to collect some potential customer information, and then to their needs to do some in-depth understanding and analysis. Do these fully prepared, in the in-depth communication with customers, will not appear so passive, standing in the customer's perspective to help them out of the problem-solving problem. In the case of adequate customer resources, regular free training activities, so that they experience learning is a happy process. Grasp the customer's psychology, and their 0 distance to interact, when they fully trust us when they can achieve word-of-mouth marketing good results.
This free visit is not white, not only harvested gifts also harvested a new marketing knowledge, really let me feel the journey of great benefit. For a long time did not write articles, write a bad place please forgive me. Well, the article said first written to this, after a better marketing ideas I will share with you, I wish you all the network marketing road better. The article originates from the Nanjing website Construction, www.hongtunet.cn, welcome everybody to reprint and the study, thanks!