Look at SEO with the eye of game

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SEO has been a concern is also full of controversy, with the current very popular game theory to analyze the SEO and search engines, and search engine optimization by the implementation of the relationship, you can see why some SEO is so concerned about the reasons. Before talking about it, let's do some simple introduction to game theory:

* A game is defined as: A number of individuals, the team or other organization, in the face of certain environmental conditions, under certain rules, depending on the information, at the same time or successively, once or many times, from their own choice of behavior or strategy to choose and implement, and from each of the corresponding results or benefits of the process.

* Game theory is to study the existence of the most reasonable behavior plan of the parties in the game, and how to find the mathematical theory and method of the reasonable behavior scheme.

---From Chinese Wikipedia

Will SEO use game theory to explain what is it? We first of all its SEO, search engines, the implementation of the people as an organic individual, then get the following ideal model definition:

SEO Consider the user experience of the website of the person being implemented, highlight the core competitiveness of the principle on the basis of the search engine to identify the rules, relying on the master of the technology and methods, complete for the customer to choose the right strategy and implementation, from which to create value for customers, search engine users to bring the best results, For the SEO itself to bring economic benefits.

Now the focus of the discussion is SEO and search engines, the implementation of the existence of a dynamic equilibrium (Nash balance). How to expand the interests of all parties, namely: SEO How to create value for customers in search engine optimization results, search engine how to provide users with the best search results, seo how to expand their own economic interests.

In this process, several contradictions are very prominent:

*seo in the actual operation process, it is possible to create value for customers will violate the interests of the search engine, such as cheating means to deceive blind.

* Search engine in the current is a strong, and SEO and users are weak, because in fact, all major search to get a larger share of customers to participate in the promotion of SE, then this piece and SEO interests inevitable conflict.

* Customer and SEO conflict is that customers want SEO can in their network market to maximize their interests, and SEO also think if maximize their own interests.

In fact, such a problem can be referred to as a typical game problem of "Prisoner's Dilemma".
"Prisoner's Dilemma" is about two co-accused suspects (prisoners) after being arrested by the police, in order to prevent their mutual collude, and respectively arrest, quarantine interrogation, two suspects faced with the choice of guilty plea strategy.
There are two options in front of the two suspects: confession or confession. According to our usual policy, leniency, resisting strictness, therefore, if both of them are frank, they may be sentenced to 8 years ' imprisonment respectively, and if one of the two is frank and the other refuses to confess, the confession may be exempted from punishment and the person who refuses to confess will be sentenced to 10 years ' imprisonment for a heavier punishment; And there is not enough evidence in the hands of the police to charge the suspects, and they are only sentenced to 1 years ' obstruction.
In the story of the Prisoner's dilemma, two people confessed the facts of the crime, so two prisoners got the middle result.

Point Shi Xiaopeng gives some of the results of their own thinking:

* In the interests of maximizing the problem, SEO and SE can enhance communication and cooperation? SEO directly facing the competitor, but also with the customer direct exchange, they can quickly on the issue of SE reflection and summary, se can understand the most grassroots but professional advice, make adjustments. SEO can also understand and support SE's practices and understand the relevant information.

* In the peer, is the SEO industry, whether it can be standardized? That is, not to fight the price war, but to play a service card, who is the best service, because the reduction of price factors, will lead to the expansion of service costs and quality of decline.