Look back to the past and look forward to the future what is Network marketing?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network Marketing This word actually contains a lot of things, the author is not a scholar, also do not want to a concept and racked my brains to say a big round dry difficult to understand words, and then to define a can be very simple to explain things. So the author of the network marketing definition is, through the use of network to achieve the marketing method of making money!

Network Marketing = e-commerce?

E-commerce in the author's usual cognition, the minimum function is to realize electronic payment, but this is only the author's personal view.

In fact, the popular definition of E-commerce refers to "in a wide range of business activities around the world, in the open Internet environment, based on browser/server applications, buyers and sellers do not meet a variety of business activities to achieve consumer online shopping, A new business operation model for online transactions between merchants and on-line electronic payment as well as various business activities, trading activities, financial activities and related integrated services activities. ”

Therefore, the author believes that network marketing ≠ e-commerce. Because the network marketing may just rely on some of the network function to attract the target consumers, for example, the author in the BBS in a long time to buy and sell things, using the line of the meeting transactions, is this e-commerce?

Therefore, I always think that the net marketing, in fact, is still part of the marketing, is the expansion of traditional marketing, in the network platform to achieve cheaper, more targeted marketing functions, such as SEO is a very good network marketing methods.

DM and SEO

What is DM? In fact, can be varied, but our daily life must often encounter, such as McDonald's coupons, supermarkets every month promotional magazines, as well as building books, leaflets ... Can be collected within the range of DM.

The DM Magazine of burning Money

The author's first job is to be responsible for updating the website information, also responsible for a "iLife" (love life) of the DM magazine content of a column to write, to say the truth, that magazine in that era did quite well, because it imitated the time of a book called "Foreigners to see Guangzhou" magazine model. Inside introduced Guangzhou all kinds of beer and skittles information content, and direct cast to at that time many famous office, also sent people to carry out on the street distribution. The magazine issue 20,000 copies per issue, the page probably also has dozens of pages, although not the use of coated paper, but are using color page printing method. The magazine can only be issued as a member magazine because there is no issue number. There is a subscription form on the last page of each magazine, so just fill in the relevant information and you can get the magazine for free. At that time, I was puzzled, these magazine production is unambiguous, although the company has editorial responsibility, but there are many part-time writers also help write articles, plus color page printing and delivery of magazines and other costs, the cost of each period is actually not low, that these costs are from where to fill? After all, the site is burning money every month, Does the company still have the rest of the money spent online under the DM magazine? At that time, the magazine editor Dan explained to the author, in fact, this magazine is able to flat fees, because the initial distribution of the effect of the business began to advertise, so then must solve the issue of the number of issues, That can be formally converted into a formal magazine charge advertising.

At that time, the issue number is not that you can buy the money, so this DM magazine issued 7, 8 after the end, or do not go on, because it is too burning money. But one thing must show that, as long as the magazine introduced the merchant, the month's sales must be very hot.

The above case shows that DM magazine is a very expensive marketing way, although the effect is very good.

Two, mass mailing DM Brochure

This is the author's second job, is in a car consulting company responsible for the work of copywriting, usually also write a business copy, as well as responsible for compiling the company's car marketing 7+1 tutorial.

In order to allow more targeted businesses to know that we have this set of products, the company used the Mail DM brochure, the initiative to find customers. This approach does bring a lot of orders to the company, but because of the relationship of trust, most of the order is to buy the cheapest tutorial, because the customer does not know your product, it is impossible to spend thousands of yuan to buy your tutorial, but they do have training staff needs, so they will first buy the cheapest tutorials, Then see if the content is worth learning, just consider a full set of tutorials.

In fact, those 4S shops and car manufacturers to thousands of yuan investment at all do not care, as long as your things are OK, then to pay these people is very refreshing things. Of course, the sale of the tutorial is only the beginning, the most important thing is to the Dragon name trainer to start, as a car marketing experts to give these target customers lectures.

Because the DM brochure itself is a mass mailing, so the cost of each month is not low, a DM team revenue and the profits of the Dragon's trainer to earn about the same, that the way to mail DM brochure or need to solve the cost of the problem.

Third, the lowest cost DM flyer

This is the author's third job, is in the campus to sell cosmetics, each need to do in different universities in the promotional activities, the author will run to the printing plant, the design of the CorelDRAW file to each other, and then out of the sample, the bulk of the printing control in a very cheap price to solve the problem, In the face of a push can sell the school, the use of completely black-and-white monochrome printing, if it is not too easy to be promoted schools, the use of Two-color printing, and then with very eye-catching red highlight the price of promotional products, but also achieved good results.

Because the cost is greatly compressed, every time after the promotional activities, deduction of various costs, basic can be realized for the company has accumulated, and sometimes even good returns.

From the above three kinds of DM transmission way to see, are very good active marketing, but the cost of the result is completely different, so this is the drawbacks of traditional marketing, advertising industry has an old saying "I know that half of their advertising is wasted, but I do not know which half?"

Four, the customer actively search for SEO marketing

The emergence of network platform, prompting more and more businessmen to consider how to use network marketing to compress their marketing costs, which is a very good SEO is a marketing way, because it is the customer's active search for marketing.

1, a good SEO team not only can help the enterprise to build a brand site, but also can improve corporate visibility and access to a large number of target customers. Compared with the traditional marketing needs to recruit a large number of salesman, looking for customers in the haystack, has won the opportunity in time.

2, because the SEO is the passive marketing method, customers are actively door-to-door search, so can bring a very high quality of the target customers, such as Amoy K net customers are very good quality customers, as long as the group of potential consumers to serve the good, take care of, so that they become constantly looking back at the old customers, Then the survival and development of enterprises naturally have sufficient protection.

3, through the SEO attracted to the group of High-quality customers to conduct a detailed analysis, we can learn a lot of valuable information, such as the customer's real needs? Which products are welcomed by customers? What causes some customers to become repeat customers, and some of them do not look back? Which customers are the most valuable customers? After-sales service there are problems and so on.

4, the purpose of customer analysis, in fact, or for the active marketing. Whether it is on the line of a variety of micro-blog, micro-letter, forum, such as promotional activities, or offline channels to open up, the purpose is to put the needs of the sleeping customer opened. After all, we have to clear a truth, is the active purchase of products, after all, the majority of people are not aware of their potential needs, so we need to wake up.

Looking to the future of SEO industry

SEO is a very good way of network marketing, at present, with the Baidu Green Luo algorithm and the introduction of pomegranate algorithm, for the original strength of support increasingly obvious, although a time collection or pseudo original way is not to be stopped, but believe that as long as the time, the Internet's current chaotic situation will be improved, For those diligent in self-development, consumer needs as the object of the enterprise, SEO must be a strong and powerful marketing tool.

I hope that with the continuous improvement of SEO marketing, more and more corporate websites will pay more attention to the user experience, wholeheartedly to do some of the customer's favorite content, and these content by more consumers accepted, and become a loyal site customers. I believe that such a rather ideal network world, will not be too far away from us.

Original: http://www.taoktv.com Amoy k nets, reproduced please indicate the source, thank you.