Core tip: Cloud computing is a powerful it strong marketing strategy for it powerful countries such as China, which we like and do not have the purpose of advocating cloud computing companies.
July 20: Cloud computing is a powerful marketing strategy for it powerful countries such as China, which we like and don't have the purpose of advocating cloud computing companies. Look at its essence, take its essence, to its dross, based on the interests of the state and local manufacturers, combined with the actual needs of our users, the Chinese characteristics of the cloud, rather than the parrot is the fundamental solution.
When scientists and media editors talk about a new technology, new product, or new company, I don't know when it comes to saying, "How does this make money, and what is the business model?" "Before they learn such questions, the most common question is:" What's the use of this thing? ”。 So today we see a lot of seemingly useless things making money, and the things that are very practical are not going to get any better because they don't make money.
Quite a few people today want to use one who can not tell what the use is, called cloud computing things to make money and find business models.
"Amazon, Google and IBM are the first companies to introduce cloud computing into the public eye. Amazon uses S3 and EC2 to provide computing and storage services for small businesses; Google allows third parties to run large parallel applications in Google's cloud computing; IBM has launched a blue cloud program that allows people to create new apps that access the compute node grid of a large share. "These big companies seem to be proving to the world what cloud computing is and what cloud computing should be."
In the IT world, every emerging technology or concept can be a huge change. Search, E-commerce, SNS ... Cloud computing is no exception, many internet software manufacturers to get into the cloud at the same time, but also for how to profit in the cloud racked their brains.
Cloud computing as a product itself is roughly divided into two forms:
The Almighty Platform Service
Cloud platform, that is, in the cloud computing environment, platform providers to provide cloud-based services software products, users only need to configure as a cloud of terminal display equipment and access to off-the-shelf network resources, thus achieving savings in IT infrastructure investment.
On the cloud platform, cloud computing enables small and medium-sized enterprises to apply to the rich performance of a large system platform and important information resources. At the same time, cloud computing can provide SMEs with a wide range of application services that can meet the needs of different business development, including enterprise management software, Office software, industry applications and all kinds of general software and industry software.
It is not difficult to see, the cloud platform to achieve the basic operating services and application services in the same platform operation, users can get rich in the cloud platform of various applications, because the data unified in the same platform, data resources can be fully utilized, improve work efficiency, at the same time, promote the enterprise information transformation process.
Independent Cloud Enterprise Private cloud
When many manufacturers are holding up the banner of cloud computing, it will also indicate that the pace of cloud from concept to practice is accelerating. As with SaaS, for data security, quality of service, resource management considerations, private cloud as a kind of cloud computing has attracted more and more enterprises attention. What are the advantages of the so-called private cloud, compared with the corresponding public cloud?
While public cloud computing services are more in line with economies of scale, the private cloud computing will be a big business for the foreseeable future before public cloud computing services mature, Gartner predicts, before 2012, that the IT department will invest in private cloud computing over public cloud computing.
According to Gartner, public cloud computing refers to the provision of scalable and resilient technology services to external customers through network technology, while private cloud computing refers to the provision of scalable and flexible technology services to internal customers through network technology.
Private cloud is built for use by a single customer and provides the most effective control over data security and quality of service. Its advantages are obvious, which also provides an opportunity for Internet software providers to turn services into private cloud services for users.
The main business model or profit path of cloud computing in the domestic development
1, selling cloud computing solutions
Such cloud-computing practitioners do not have their own technology and products, but they can satisfy customers with the curiosity and pursuit of cloud computing. The solution is to provide cloud computing integration. Companies engaged in this type of business have hardware equipment manufacturers also have systems integration vendors.
Cloud computing concept for them is a good supplement to the sales link, the original single product offers increased flexibility and sufficient reasons for space.
Private cloud solutions are their main business. For the user whether because of cloud computing and get different technology or products, only the user himself understand.
Such businesses can include consulting, project design, hardware delivery, software agents, system integration, and custom development.
For example: The Beijing cloud computing base, led by Tian Taning, is trying to provide products and services to customers throughout the cloud-computing industry chain, and they are also designing and manufacturing container cloud computing devices and dedicated servers and operating systems.
They are the role of selling the "Gold Rush" in the cloud computing rush. Their peers also have waves, Cisco, IBM and so on.
2, selling cloud computing resources services. The Transformers version of IDC. Virtual machines, cloud storage, Soapaas
The advent of cloud computing is a sad and bittersweet news for IDC practitioners. One important idea of cloud computing is to reduce the number of users ' servers, which will naturally reduce the number of IDC client hosting servers and reduce revenue.
Therefore, the IDC practitioners out of the attack, have already very many years of virtual technology or through the network management software, packaging a new business, hoping to use the cloud model to attract smaller customers using the mode of sharing resources, or preemptive, to attract competitors to their customers to the scope of their services.
Of course, the IDC of cloud computing has the advantage over the traditional only sell cabinet and bandwidth mode for long-term retention of users.
On this basis, there are a number of cloud computing platform operators, they through wholesale to retail, the way to earn downstream vendors. These platform manufacturers will generally do some advertising wholesale to retail services to meet the overall platform business sales. 3
However, the practice of the past few years shows that there is no standard platform is only a product accumulation, the user does not necessarily just for single sign-on with the application to isolate a platform manufacturer, users worry about reducing service response and quality of service, more worried about the data security link another unsafe possibility.
Century Interconnection Company is a typical representative of this kind of business. They obtain telecommunications IDC resources in bulk, through the concept of cloud computing and virtual machine deployment, the resources of the debris after the sale of small and medium-sized customers, to earn the difference.
They are the role of "mining contractor" in the cloud computing rush.
3, selling applications. Once boasted of SaaS. Want to earn the end user's money, use the member or the advertisement to make money
Starting from CRM, to ERP, OA, OFFICE .... , the industry once thought that cloud computing will change the user's habits and buying habits, the need for business and application software to cloud providers, the main reason is to reduce the cost of users and the implementation of network-based collaborative work.
The fact is that the user's needs do exist, but there is no need to increase the user's pre-existing requirements because of cloud computing. The greatest value of such a business is whether the application itself satisfies the needs of the user, and whether the cloud users are not concerned, as for the price, the long-term consumption cost of the application of the cloud computing model is even more than the traditional deployment mode.
This kind of business practitioners are a dime, they rented cloud computing equipment, rental IDC resources, on this basis to join their own open software, in the name of the application of sales to customers.
They played the role of "digging miners" in the cloud computing rush.
At present, there are representative enterprises in China Ufida, Kingdee, 800 guests, xtools, this goal, the financial customer online.
4, cloud computing derivative mode and business.
Mobile phones, tablets, televisions, and various internet terminals have also been added to the frenetic hype of cloud computing.
They have more reason to suggest that the advantages of cloud computing are complementary to the business, because the computing power of these electronic terminals is far from comparable to PCs today, and it seems like a wonderful thing to help users achieve more by cloud computing (server computing) and cloud storage. Although we have so far not seen the simple browser internet and simple downloads, there is no other popular mobile or non-PC terminal cloud computing success stories.
Wool's reason is also very simple, the wireless network communication cost and each terminal operating system's unification hindered this beautiful blueprint the rapid development.
However, we can still expect that mobile cloud computing will usher in a change in user habits in the cloud storage and in the massive application online model environment, when the laptops are flat and the 3G network charges are lowered.
They played the role of "making gold jewelry" in the cloud computing rush.
If you must look for cases, such business representative enterprises such as Tencent Mobile QQ, Sina mobile phone microblogging, mobile wallet and so on.
5. Government projects, media campaigns, and book-building can also benefit from cloud computing.
Incomplete statistics, over the past 3 years, by local government authorities, announced that the government investment in cloud computing project total amount of more than 5.01 trillion yuan. Naturally, these inputs need to be spent on cloud computing hardware, cloud computing software, cloud computing, cloud computing, and cloud computing. These investments are necessary and timely in the afternoon to popularize cloud computing concepts and support cloud computing, and hopefully they will also allow taxpayers to gain the benefits of cloud computing.
The cloud-focused media and the authors of various fashion it reports are naturally the beneficiaries and advocates of cloud computing. The development and extinction of cloud computing are inseparable from their efforts.
Various seminars, the birth of a variety of experts, can win or win, in the long-term dull it field, need such a difficult to say clearly, by the topic can be repeatedly said.
They played the role of "policy delivery and propaganda" in the cloud computing rush.
The provision of policy and guidance funds can solve employment, raise taxes, build regional brands and achievements. Popularizing and propagating cloud computing itself is the media business, winning eyeballs and soft manuscript fees This is a parasitic business around any industry, good guidance, mutual use, this is necessary.
(Responsible editor: admin)