Lou: How to place Web ads in Web sites

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Today Lou want to discuss with you about the Web site design network advertising placement skills, a beautiful and reasonable advertising can bring a lot of advertising revenue, a bad advertising not only no one clicks, but also let the site visitors to the site to create a sense of disgust. Therefore, in the process of web design must fully consider the placement of online advertising.

1: Homepage advertisement, let the user be attracted by our design page.

For personal/small sites, the home page ads do not have more, put 1-3 ad bit on it, the reason is that most users will only browse a small part of the Web page, and will quickly lock their goals. If users are interested in your site, they are willing to pull the page to the bottom.

2: Column page and content page advertising, the internet industry has its advertising standards.

Column and article pages are generally listed related to all the places, this page is very important, can generally put a lot of ads. Lou reference some of the site's section page and content page ads, found that the larger the picture attracts more attention.

3: In the navigation bar, the search box to put text ads

The navigation bar and the search box are the areas where visitors habitually notice and stay longer, so we can see that most sites will be advertising text here.

4: The top of the page and the left side of the ads more eye-catching.

The reason is that the user opens your Web page and the first thing that comes to mind is the top and left parts of the page, and the data and research have proved it. Of course, users will only notice these ads, which does not mean they will click on the ads with the mouse. So do not sacrifice the original website design in order to increase the attention of the advertisement.

5: People read text ads most attentively.

Text ads in the web design can be integrated with other content, so there are many sites will be text ads inserted in the first paragraph or the last section of the article page. This makes the site less visually stimulating for users.

6: Do not fill the blank space of the website with advertising.

Many sites in order to not let the sidebar section of the page to leave space, so there are many people will put the entire Web page full. The proper white will not cause a visual oppression on the reader, so Lou recommends that you do not place ads on each site.

When you're using a template or designing a Web page, you should know that advertising is an important part of web design and that it affects design in some way. Advertising is likely to occupy a large space in the layout of the site, whether it is a large advertising bar, or several tied together small size, layout will be affected.

Small knowledge:

Standard specification for online advertising recently released by the American Interactive Advertising Agency (IAB) and the European Association for Interactive Advertising (EIAA):

First published standards:

Specification (pixel) name

468 x 60 banner ad (banner AD)

392 x 72 Navigation Ads/Banner Ads II

234 x 60 Half AD

X 125 Square button

X 90 button One

X 60 button Two

X 31 Small button

X 240 竖幅 Ads

Criteria for the second announcement:

Specification (pixel) name

X 600 "Skyscraper" shape

160 x 600 "wide Skyscraper" shape

180 x 150 Rectangular

X 250 Intermediate Rectangular

336 x 280 Large Rectangular

400-Vertical Rectangular

X 250 "Square pop-up" ad

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