Lou: personal website Operation Optimization example sharing

Personal site in China's internet has been in the disadvantaged groups, not to be seen in the ranks, to flow no flow, to the weight of no weight, is what nothing. But it is because of the existence of a personal site that underpins the Chinese Internet's half the sky. This article will be detailed introduction of personal website Operation optimization, personal experience to share.

Skip the construction of the station process, directly talk about column optimization and content building.

The first part: the station column setting

Site establishment early, the column allocation is very important, is the search engine crawl key. I blog for example, when I opened the column did not refer to any data, is entirely based on what they are good at setting. such as mood sentiment (partial life), website design (skill), Journal (Diary) and so on.

However, in these years of operation, the column on average every year, share a few key change column reasons.

The first change column--according to Baidu Index set,

Probably at the beginning of 10, this time the blog operation for half a year, because of limited resources, so to learn from the main, reference to some of the site's column settings, but also the use of Baidu Index.

such as the original "website design" This column, at that time through Baidu Index compared to the key words, found that "Web design" search volume around 1000 times search, than "site design" slightly higher.

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There is also a reason is found in Baidu search "website design", the first screen, the right is all Baidu promotion ads, indicating that the word has commercial value, fierce competition. and search "Web design" only a few advertising links, home only a few to "web design" as the keyword station, the rest is a single page or article page.

So decisively changed the name of the column.

After the release of the article deliberately put the title of the article "design" two words, want to pass the uniform distribution of keywords, kungfu not negative, in the column changes after 2 months or so, Baidu Search web design and to the first page.

Site column is a process that changes at any time, do not sink unchanged.

The fourth time Change column--change according to user's preference (the first two times forgot why to change)

Even if you put the column to the first page of the keyword, in fact, can bring the IP is very little, especially for personal sites, almost negligible, this is my point of view. Back also understand that the role of the site column is more to allow spiders to crawl smoothly, to help users more intuitive understanding of the site.

This time the changes more value the needs of users, the site has a certain amount of data, I will be the highest number of clicks, the highest search volume, "like" the most times of the article sorted out, to see what users like more articles.

Each CMS system has a hot article click Plug-ins, we can put most articles by month, by year, by column, according to the unified list of the amount of comments, the following screenshot of some examples:

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Then analyze the number of clicks per article and why the amount of comments is high, through some of the above data can be roughly divided into three categories:

One kind is the comment is high, mainly aims at the user's discussion experience, discusses the feeling the article (for example "Why I use firefox","Baidu large-scale upgrades" and so on);

The second category is from the search engine traffic, mainly SEO effect, such as "google Drive, skydriv", "discuz Alliance," sell links ", such articles are either strong real-time, or high search volume, all from the long tail keyword search traffic.

The third category is recommended by third parties, their own recommendations, such as "Why I use firefox", by Firefox, Oschina, Cnbeta recommended a long time, in addition to the last year, Firefox and Chrome market share is similar, so it is easy to attract attention, there is a recommendation of their own , such as "Summer as webmaster", this article whether summer or winter vacation, even I will put the holiday to the home page and recommended.

Know the number of clicks why high, we can be for these articles to open columns, such as the first category of unity into the "experience" column, the second category into the "Free resources" column.

So each column has different functions, there are charge users, assume the function of interactive interaction, charge SEO, assume the function of indexing SEO.

Part II: Website content Construction

For more original site, it is impossible to do a classic article, the article has resonance. For personal website, I think can do two aspects enough, and set the column, the content is divided into two categories: one kind is the user likes, one kind is undertakes the SEO function, through the above screenshot should be able to inkling.

Users like content, such users are usually site fixed users or related users, very important. Their preferred content focuses on the site's apparent location recommendations. Of course this must be the webmaster very familiar with the site and its users.

SEO aspects of the content, the main commitment to pull new users, the role of traffic, do not what hot on the hair, then, although the flow is high, but the content of the site and the new user's taste does not match the jump rate is unusually high.

One, get hot Topic

Your industry must have a lot to learn from the station, then they are concerned about the point is to learn the place. We can through a variety of rankings, Alexa, search engines to collect your industry's top sites, and do the following simple analysis.

The more professional the more the site has reference value. Collect their click List, hot search words, etc., to judge the minority industry those more popular.

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As shown above, these highly professional sites will reveal some of the data, we can focus on these hot words to do content.

Of course, can also be collected on a regular basis, made their own list of keywords, in accordance with the content of their own station to set the site tag.

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Second, get the unpopular topic

Unpopular topic is a fast access to Baidu included a method, because the competition is small, coupled with the lack of online resources, processing and finishing the unpopular content is easy to get Baidu favor. Simply by publishing hot topics to get traffic is very difficult, and those high weight of the big stations can not be compared. Even included are problematic, where to rank?

Access to a variety of unpopular content, but the purpose is nothing but two, one is to get ranked, included, and second, users like. Can be through the micro-blog content, forum thread, chat to obtain, such as a recent article "Basic salary 12000, I do SEO in Beijing, what are you doing?" is the inspiration through Weibo.

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This microblogging, essentially and SEO does not have much relationship, and I took the title did not deliberately do SEO, but involves SEO practitioners pay level, involving personal privacy, on the internet to talk about very little, I think should be able to arouse the interest of readers. So the article a little collation, wrote down their own feelings into an article, so that the invisible upset also finally on the blog also received nearly 10,000 hits and more than 200 comments.

Of course, this is only a success of the unpopular into a hot example, more unpopular topics will not be taken seriously, but the unpopular topic is unique, the more unique content, the higher the weight in the search engine.

Written at the end:

Personal site in terms of resources or data can not be compared with the company, many times we can only through the surrounding scattered data to judge the analysis, these methods can be analogy, although the data is messy, but very practical, grounding gas.