How far is it from a waiter to the CEO of a top-ranked public company in China? The latest inspirational blockbuster shows 20 years. This is Lu, born in 1969, he formally replaced Ma Yun as the CEO of Alibaba Group on May 10, 2013.
/Zhang Shule originally contained in "Computer enthusiasts" 2013 8th but perhaps for Lu, from a "doorman" to a "masters" in the 20 years, his role has not changed, he may also play the active behind the scenes of the "waiter."
Quiet and hot "speculators" for the outside world, the Alibaba's new CEO Lu the greatest news value is his inspirational effect, and for the people around him, Lu is a very personalized person. After graduating from Guangzhou University, Lu's first job was to be a waiter at a four-star hotel. For that era really can be called the son of the emperor, this is a very humble job, but for the study of hotel management professional, he professional, Lu said: "College graduation in the hotel tray, sometimes the heart is not a taste." But on second thought, life and the path to go home on the downhill like it, will always go upstream, ups and downs are unavoidable, to the downstream not arrogant, countercurrent not decadent mentality to treat. It's no good to eat more bitter when you are young. "In a few short years, Lu up the stairs, lobby manager, Room manager, restaurant manager one by one into the bag, at the time of the peers, his future has been very envious, but Lu because of the foreign boss to the Chinese staff superior posture to stand up," before resigning I cursed him a meal, Let him learn how to respect people first. When leaving office, it is the era of China's internet has just arisen, in 1997, Lu and several friends set up a network communications company, mainly engaged in internet long-distance telephone business, suddenly jumped into the internet from the hotel management of the eight Poles can not hit the new industry, but he did a good job, And defeated many trained opponents, from scratch, learn from the new, gradually in the circle to make some fame. "Go and meet Ma Yun." "A friend who has just started the Alibaba work and in the entrepreneurial fight in the LU said this sentence, changed his life track." He admits that at that time even Alibaba is what do not quite understand, but with Ma Yun some talk, "Think Ma Yun this person is very not simple, very speculative." Speculation, the term is typical of polysemy, in Lu View, joining Alibaba is the life of speculator rather than the fate of gambling. LU's internal employee number is 129, the 129th employee to join Alibaba. This made it a veteran of Alibaba's business. October 2000, joined Alibaba soon he was the speculation of Ma Yun sent to Shenzhen as a regional manager of South China, the main business of Business-to-business sales, the manager is said to be a commander position. After the Internet, although the encounter to the cold winter, Alibaba pursued E-commerce strategy has become a tool for the winter, Lu career can also be described with plain sailing, December 2004 to March 2008 as the vice president of Alibaba Group as Alipay CEO, Lu just with 8 people, The creation of Alipay, soon, Alipay became China's third party payment platform giants, occupies half of the Chinese market, the market share of more than 50%. February 21, 2011 as Alibaba CEO and continue as TaobaoCEO and president and Alibaba Group executive vice president, during the term, Taobao total turnover climbed 8 times times. Until now to sit on Alibaba CEO throne, Lu completed his life's gorgeous turn, and thin taste, it is not difficult to find, all this, in fact, is a LU Hotel career luxury version of the reappearance. After Lu, Phoenix technology did about "you see Lu as CEO after Ali's development" survey, 56.3% of netizens said "not optimistic, there are still a lot of thorny issues to be resolved," and in Ali internal, but completely one-sided identity, the reason is very simple, the outside world is not familiar with the LU, Because he has been covered by the light of Ma Yun, but for Alibaba employees, the old land is a patron of the same existence, but also a quiet period of active volcanoes. There are articles calling him a quiet executive, but as he was angry at the foreigner, his temper is not quiet, there are outbreaks, there are legends, in the year to receive a media interview to talk about Taobao profit, Lu had patted the table roared swear, "I lied to you, Lao Tze lu!" ”
Persistent and generous "" "in fact, in the eyes of friends, Lu is a very maverick person, not only in the quiet of the fiery, but also have the obsession. "The Shenjiang service leader" said in a report in 2009: "Others play golf is to communicate, he is really love, read the ceibs, students gather together to Yunnan tourism, to Lijiang, he was a man carrying a bag to play golf, no matter how others think. "For Lu, this obsession with golf in life is also reflected in the work," he said. Lu extremely diligent, every day to deal with more than 300 emails, sometimes Ma advised him to rest, he refused. In the winter of 2008, when the LU of Taobao president of the body overdraft very badly, friends advised him to spend less time work, he said: "I do not want to name, money, also enough to spend, the rest is the responsibility and human, for this, I can not even the body." Because of this, in an interview with the FT, Ma Yun said: "Lu 90% of the time spent on Taobao, I have no reason to think I know more than he knows Taobao." "On the Alibaba social networking site", Lu for his choice of the head is hand cheek, concealed in the dark contemplative. And as soon as the thought matures, he will immediately. 2008 LU No money Taobao president, it is the eve of the big development of China's electric business, if missed the ship, there is no Alibaba today. And he decided to move, start the big Taobao strategy, the introduction of various initiatives to improve consumer experience, at the same time, the implementation of open strategy, joint business, Third-party Partners, logistics and other e-commerce industry chain on all aspects of the partner, better service consumers, and the introduction of consumer Taobao Mall. Under his leadership, Taobao consolidated the position of China's Internet retailing leader. This may be the reason why he chose to "go off" as his nickname in the Alibaba Group. Lu has revealed in an interview with the media. Alibaba Group High level has been known as a martial arts novel in the name of the Convention, and "shoot carving Hero Biography" in the "deep and rough, Ning" known. According to an annual report released by Alibaba Group before its retreat, Lu 47.57 million yuan in its 2011 annual salary, bonuses and equities portfolio for business-to-business executives. But the wealthy rich man is very strict with himself, has been playing single Lu very like Taobao, not only because of the needs of the business, but also because of the needs of life, in April 2012, the total income of 47.574 million of listed companies in the highest annual salary of the top of his self-proclaimed: "Often on Taobao to buy a dozen 5 yuan a pair of socks, Wear it slowly. Shirts are not brand, but must be neat and tidy, I have to iron my own clothes every week. But although to oneself very stingy, to the staff, Lu is not Zhou Skinner. There is a saying, Ma Yun in Ali Group shares only about 7%, most of the staff. On the matter of giving employees a share, another of Ali groupLarge shareholder son can be called "stingy, skinflint", so, each allocation of equity to employees, is Ma Yun and management of their own pockets to distribute. Of course, wear 5 yuan a pair of socks Lu every time not stingy, will take out a lot of their own shares to the staff. This achievement of Lu and staff feelings between, even if the "go" is also emotional, as shootout and Guo like the same, and these persistent and generous, also let the staff affectionately call him the old land.
Young old "fireman" in the average age of 28-year-old Alibaba, 44-year-old He is indeed a bit old, every time Alibaba out of condition, Ma Yun must let the old land to when the fire captain. February 2011, Alibaba, due to some suppliers of business-to-business fraud scandal, chief executive Wei resigned, Lu became the first choice of the rescue, soon the demeanor of the show, although he sent shares so generous, but the black sheep is not soft. Compared to the Ma Wei "tears chop su" Such a big recruit, Lu increased the strength of Taobao crackdown, use ruthless recruit anti-corruption, but these tricks are everywhere on their own old colleagues, old partner's vital interests, than Ma Yun's big strokes more wounding, also easy to be backdraft, can Lu no hesitation, he in the reorganization after the house, Another breath successfully completed the task of Business-to-business retreat from Hong Kong, so that the long-term low share price of Alibaba landing smoothly, did not cause the stock market and investors unrest. The fire went out, and the fire chief had a new mission. In September 2012, after Google publicly pressured Ali's mobile OS Cloud OS, Lu, the chief data officer, moved to a new fire, and the mobile Internet was Alibaba's biggest and newest blue sea, and it had to be redesigned to clarify cloud OS development plans to avoid clashes with Android, Otherwise, it would be more than just a mobile operating system, not just a handset maker like Acer, but Alibaba's access to the entire mobile internet, after all, when Android, which occupies more than half of the smartphone's operating system market, will be halved immediately. To be able to fight, war can win, Lu live up to expectations, quickly diluted the impact of the matter, Google did not continue to tap Alibaba, the flames were extinguished in the bud. This series of fire performance, but also become LU this it "amateur" success from several other it "professionals" to win and served boss of the key chips, and he also relies on the "fire brigade" role play, inadvertently become in almost all Alibaba's existing business has been responsible for the "insider". Of course, as a successor, there is a speculation outside, that is Lu and Ma yun enough complementary, he can read Ma Yun and know how to work with him. If Ma Yun is a leader of external expansion type, that LU is an introverted practitioner, he even affixed himself to the "inward quiet" label. In the process of entrepreneurship and conservative transformation, Alibaba needs to expand from outside to the smooth transformation of inward, and this finally achieved LU, is always unrestrained, do not follow the common sense of the cards, MA, for the future development of Alibaba played a reasonable security card. Lu once said: "We are in the era of rapid change, pressure and challenges coexist, but we must keep in mind the customer first point of departure, to continue the ' ordinary people do things ' consistent style, with open, transparent principle, to the whole society to share the resources of Alibaba Group." ”
In fact, ordinary people do extraordinary things, in the past, Jack Ma version of Alibaba does not apply, because he has been in the foreground, has been very active topic, this only applies to the past Lu, but also applies to the current LU version of Alibaba and the future of Lu.
