Lu Xiaodong: A profound reflection on network marketing and SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A nagging fart: "Reflection again and again, again and again the revision, why I in SEO this aspect, should I do so bad it??? An all-night, I think of a let oneself no longer blame the reason: early planning is not sufficient, inadequate preparation, the late optimization goal is not obvious, the site content is too rich, do sample, give a person's feeling is not specialized fine. In the Network Marketing College, I basically write articles every day, but also learn what to write down the experience, want to write what directly, not too much to consider SEO, worry about the core words of the site. Today, I still decided to make a full revision of the blog, each way, only to write more articles to strengthen the "network marketing" the word. It is estimated that I will soon be the Baidu pull hair, this catastrophe fled. Whether or not to pull out, I hope Mao was pulled out can be longer. ”

What is online marketing? In the Network Marketing college participated in 4 months of "Network marketing engineer" training, fast 4 months, after graduation, we can find what is related to network marketing, and network marketing engineers to match the job? I don't know how many people really understand online marketing, know what internet marketing is doing ?

Anyway, come to the network Marketing College before, I really do not know what is network marketing. However, after coming to Beijing Network Marketing College, through 3 days time Yang Weipeng Teacher's brainwashing "type" inculcation Network marketing concept, and own reading Network Marketing school textbook-"Network Marketing Business Foundation", I have basic understanding of what network marketing.

Network Marketing (English translation: On-linemarketing or cybermarketing, I personally like to use emarketing. Explain this idea, from the Network Marketing college domain name: emarkecollege.com. Among them, I personally see, E is IE browser that logo, this everyone should know, do not need to explain, emarketing is marketing meaning) full name is, network direct marketing, belong to direct marketing a form, is the enterprise marketing practice and modern information and communication technology, The combination of computer network technology, Internet marketing is based on internet media, to other media as an integrated tool, and the Internet features and concepts to implement marketing activities, more effectively promote the brand of the promotion or personal and organizational trading activities to achieve the marketing model.

The network marketing according to its realization way has the broad sense and the narrow sense cent, the broad sense network marketing refers to the enterprise to use all computer network (including intranet enterprise Internal network, EDI industry system Network and Internet) carries on the marketing activity, but narrow network marketing specifically refers to the international internet marketing. Internet, the world's largest computer network system.

Including the previous study of network research, search engine marketing, network advertising, search engine optimization (SEO), what is now Learning Forum marketing, blog marketing, network marketing is a more common form.

To put it simply, I did not understand the search engine and now understand the search engine marketing (SEM), Search engine optimization (SEO). About, the network marketing includes search engine marketing, search engine marketing includes search element engine optimization. SEO is the search engine optimization is one of the search engine marketing, this point I do not know why I have been opposed, not very agreeable, please see the details [Network Marketing school textbooks have problems?]. Not much else to say, because the 2 are more popular:

In the past, I used to find things Baidu, know Baidu is called search engine, know through the search engine, I can I want to know everything, of course, some of the laws, violations of ethical and ethical pages are not found. Never know the original Baidu, Google, is relying on the implementation of the search page so a seemingly "simple" function, make a lot of money. Search engine to make money is the above mentioned search engine marketing, search engines mainly provide keyword rankings, auction ads and so on. such as Baidu, in search results, the first page is generally a few pages of the last "promotion" two words, that is to say to Baidu's money. Remember that the search engine marketing is to spend money, do not need you to understand technology.

As for the Search engine optimization (search Engine Optimization,seo), that is, for a variety of search engine retrieval features, so that the basic elements of Web site construction and web design for search engine retrieval principles (that is, search engine friendly), So that the search engine included and in the search results ranked in front. For example, change meta tag settings, add effective keywords and site descriptions, for Web content-oriented Spider-Type search engine, the Web page by adding the density of keywords, or specifically for search engines to design a user-friendly page (such as sitemap.htm, Roberts.txt ), search engine optimization is one of the common forms of search engine marketing, can be said to be technology, but also to count on the art of the Web.

As a brand-new marketing way, network Marketing has five obvious advantages compared with traditional marketing method.

First, the network media has a wide range of communication, fast, no time area limit, no time layout constraints, detailed content, multimedia transmission, vivid image, two-way communication, rapid feedback and other characteristics, is conducive to improving the efficiency of enterprise marketing information dissemination, enhance the effectiveness of marketing information dissemination, reduce the cost of marketing information dissemination.

Second, the network marketing without store rental costs. and to achieve direct product sales, can help enterprises to reduce inventory pressure, reduce operating costs.

Third, the internet covers the global market, through which enterprises can easily and quickly enter any country market. In particular, the second WTO Ministerial Meeting decided not to impose tariffs on Internet trade before the next ministerial meeting, and network marketing has set up a green channel leading to international markets.

Four, on the Internet, any enterprise is not subject to the absolute limits of their own size, can be equal access to information around the world and equal display of their own, which for small and medium-sized enterprises to create an excellent space for development. Using the Internet, small and medium-sized enterprises can quickly set up their own global information Network and trade network, the rapid transmission of product information to the former only large companies with strong financial resources to access the market, equal to the competition with large enterprises. From this perspective, Internet Marketing provides a strong competitive weapon for small and medium-sized enterprises that are just starting out and facing strong competitors.

NET marketing enables consumers to have a greater choice of freedom than traditional marketing. Consumers can be based on their own characteristics and needs in the world without regional, time constraints, rapid search for satisfied products, and make a full comparison, to save the consumer's trading time and transaction costs. In addition, the Internet can also help enterprises to achieve a one-to-one communication with consumers, to facilitate enterprises for the individual needs of consumers, to provide one-on-one personalized service.

In the popularization of the Internet in China, as a new marketing model, network marketing does have a strong vitality, the future of enterprise development plays a vital role, but there are also some deficiencies. For example, Network Marketing College Network Marketing Engineering training, the network Marketing project has just started, but also the country's first comparative targeted training institutions, the State Mii strongly support the project. Because people on the network marketing this concept of unfamiliar, training industry downturn, has been training industry is going downhill, from the major training institutions, such as game school, Beida jade birds Monthly enrollment number can be seen, my dormitory has beida birds, so understand some. For the Internet Software development industry, the Chinese market should be saturated? Beida Jade Bird, the game Academy has been brilliant for so many years, to cultivate so many it software development talent, is not enough?

China's Internet development is relatively slow compared with foreign countries, yesterday is China's today. Network marketing, started relatively late, until 1996, began to be Chinese enterprises to try. According to media reports: 1996 Shandong Qingzhou peasant Li Hongru first opened on the internet "online flower Shop", annual sales of 9.5 million yuan, customers throughout the country, but the company does not have a salesman; 1997, Wuxi Little Swan Use the Internet to the international 8 large washing machine production enterprises to publish cooperation in the production of dishwasher information, and through the online negotiations, finalized Ariston as a partner, signed a contract of 29.8 million yuan; Haier Group in 1997 through the Internet will be 3000 refrigerated refrigeration refrigerators exported to Ireland, By May 12, 1999, the company had posted information 11,298 times over the Internet, received and processed more than 3,600 emails from users, and the number of visitors increased from 2300 a day to 27000 per day over the same period last year, and 20% of export business was realized through the Internet. BEIJING, Shanghai, Guangzhou and many other commercial enterprises have opened virtual shops online, the national online store has reached about 100.

From the above facts, China's network marketing market is not fully open, in China this blue sea also need to be fully developed by you. Marketing everywhere, marketing should exist in a lot of people stay in place, 216 million of internet users in the impact of 1.3 billion Chinese, you are willing to give up this opportunity?

I certainly do not, to the Network Marketing Institute study nearly three months, I deeply understand, the Network Marketing College website writes: "Emphasizes the network marketing training, from the website construction, the search engine marketing, the network integration marketing, the network advertisement and the Foreign Trade website promotion integrated marketing." Network Marketing College teachers are the country's most outstanding experts, are guided by the teacher personally, let you contact the forefront of the network marketing concept, into the enterprise, no longer be considered a theoretical expert. "The meaning of this paragraph, before the other students and the cooperation between the poor team consciousness and so on ...

What can I do when I graduate? After learning for three months, I was confused several times, each time with Network marketing college teachers talk, they always let me on the network marketing this new industry lit up the flames of hope, before, greatly and slightly changed more than a few times, this comprehensive revision, I believe I will certainly Baidu will be my "pull" A hair is not left, but I have not been able to control so many! Before, I too pay attention to blog marketing, neglected too much, learned SEO so, wrote so many SEO learning experience, in fact, they have not in their own blog reflected, ashamed Ah!

Finally, in-depth introduction of network marketing related jobs, according to their own preferences, consider it, I personally aspire to freelance career:

Technology: Website architect, website development engineer, website maintenance engineer, web design, front-end interaction designer, website test engineer, webmaster, search engine optimizer, etc.

Planning: Network editor, integrated network Marketing supervisor, senior website planning, product strategy analyst, industry analyst, industry analyst, PR propaganda planning, advertising media customer service Manager, etc.

Operations: Website operations Director, website promotion supervisor, Wang Mei development manager, export engineer, foreign trade market planning;

Other: TV business trainer, Network marketing consultant, senior foreign trade expert, shop chief

Looks like the position is very high, I believe that not 4 months of training can be one step to do, in the remaining less than one months of time, I hope to put the oil, make the final effort to do a bit, in the SEO can make a point of achievement, light writing experience, no actual operation is not really not ...

(Text/Lu Xiaodong) If the need to reprint, annotated original source: http://www.lxdong.com/post/fansi-emarketing-and-seo.html