Lu Yuanzhong: Optimization of interior structure design of SEO practice website

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Search Engine optimization is the best way to promote the website to promote the lowest cost effect. It can bring you effective users. Whether you sell a service or sell a product or pull an investment. The popularity of the site is the most basic element of the entire operation. With the flow, we can talk about selling services, selling products or pulling investment.

On an article to everyone about the "SEO practice to increase the external chain method and increase the need to pay attention to the chain," to have a good ranking, in addition to the chapter on your site according to the external optimization. The internal structure optimization of the website is also an important link in the whole optimization process. If you are externally optimized to do it well. The internal Web site structure is also tuned as described below. Your site will have a good ranking in one months.

Now go to the point, to give you detailed explanation of the site's internal structure design and optimization:

1. Web page HTML optimization. This is the most basic. Scripting language requires user access execution and is slow. The content is temporarily generated when the user accesses it. No fixed documents were formed. If your site is a hassle to generate HTML pages, you can rewrite it with a URL. This also allows you to rewrite the dynamic web address to a static address. But the effect does not generate static Web pages exist in the hard drive good.

2. Website link optimization. Site links are the ways you tell search bots and your users about your site content. So the link strategy is also an important element in the optimization of the internal structure of the website. Link strategy includes directory and URL writing, navigation links, text links, site map.

Table of Contents and URL:

A。 Directory level:

1. Arrange the catalogue in a logical way. Home-> Column page-> content page.

2. The directory structure is best used to level two. Do not exceed three levels.

3. Put all the pages in the root directory.

b。 URL static:

Remove the "? "and" = "and so on, substituting"/".

C。 The wording of the URL:

1. Contents and documents contain keywords: can be used in English and pinyin form. such as Pu ' er tea website under the pu ' er tea Mall can use Http://www.cn-puer.com/puershop.

2. If there are multiple keywords in the URL that need to be delimited. Please do not underline, please use "-".

Navigation Links:

A。 Main navigation eye-catching clear enough: the use of text links with keywords, as far as possible to use the words to meet user search habits.

b。 Lists all the paths for the current page: such as: Your current location: Home-> 37-> 37 Powder Your current position: Home-> the face Shop Mall

C。 Add title for each navigation link: such as <a href= "http://www.cn-puer.com" target= "_blank" title= "Puer tea" > Puer </a>

D。 Do not use JavaScript or use Falsh to do navigation links. Because the script and the Flash search robot are unrecognizable. Search bots will not be able to find your navigation. The friendliest thing for a search robot is HTML.

Text Links:

In your site content articles in the keyword please add your homepage link, if the article is very long, please add the previous and the next link into more than one content.

Site Map:

A。 Confirm that there are no dead links within the site. A dead link is one where the page does not exist, but the link to the page is still in the situation. Please do not let this happen.

b。 Site map more than 100 links, please use pagination to make. For example: 9 7 [1] [2] [3] [4] 8:

C。 The XML-formatted sitemap file that generates the Web site is placed in the site root directory. and submit it in Google Webmaster tools.

3. Website keyword optimization: site keyword optimization, including the distribution and density of keywords, related keyword selection, keyword tag application.

Keyword distribution and density:

A。 Keyword selection: A page to determine the core keywords within 3, around the core keywords to arrange the combination of keywords group or phrase; The core keyword can choose the most words in the page, to conform to the psychology of the searcher, do not use the meaning of the keywords too extensive.

b。 The distribution of keywords: ubiquitous, with a focus. Use a keyword in the following places: page title, description tag, body title, URL, bold, italic, the beginning of the page.

C。 Keywords density: The keyword density is generally 1% to 7% more appropriate.

Keyword Relevance control:

Add a list of similar articles and a list of related articles on the content page. To add dependencies to content pages to reduce signal-to-noise ratios.

Keywords Tags application:
For the popular keyword production tags system, increase the relevance between pages, improve the ranking of keywords.

4. Page Optimization: page optimization includes title optimization, meta optimization, script optimization, CSS optimization, font label optimization, layout optimization, frame optimization and page redundancy optimization.

Title and meta Optimization:

A。 Title
Title Short refining, highly summarized, contains keywords, but not too many keywords, not more than 3 phrases. The first few words on the search engine most important, so the keyword position as far as possible. It is best to organize the title into phrases that conform to grammatical structure and reading habits, and avoid listing title. The length of title is best not to exceed 40 characters. The title of each page is not identical.

b。 Keywords (Keywords)
The key to keywords writing is that each word can find a match in the content.

C。 Description (Description)
Description of the occurrence of keywords, and the body content, the same follow the short principle, the number of characters with spaces in the inside do not exceed 200 characters, supplemented in the title and keywords not fully expressed in the description.

Scripting optimizations:

A。 Do not use script to create navigation links, such as the use of document.write display body, will affect the search engine on the content of the page

b。 Use script files as external files. Such as: Place JavaScript script into a. js extension file <script src= "script name" ></script>; Move the script source to the bottom of the source code.

CSS and font label optimization:

Using CSS to control the style of HTML tags, note that all CSS files are stored separately in external files, as follows: <link href= "CSS filename" _fcksavedurl= "CSS filename" "_fcksavedurl=" "CSS filename" "_ Fcksavedurl= "" CSS filename "" rel= "stylesheet" type= "Text/css"/>.

<h1></h1><b></b>. In the article title or navigation links should not adopt a unified CSS, should be appropriate to use <H> and <b> or red.

Layout and framework Optimization:

Simple layout, reduce table nesting, speed Web page loading speed. This is conducive to the collection of search engines. It is best to adopt the current popular Div page layout pattern. The advantage is that the Web page loads very quickly. But the div is a bit difficult to tune. Do not use an IFRAME or frame frames page. Searching for Web pages with an IFRAME framework is difficult to collect.

Page Redundancy Optimization:

Page redundancy: Remove redundant code and space, the normal case of a page file size of around 20K, preferably not more than 100K. Scripts and CSS are in the form of external files.
Adopt div form, reduce table nesting, try to keep the page concise, content part to try to be larger than code, picture with compression format, picture plus alt tag.

All right, write it all day. The internal structure of the site to optimize the practical experience of the whole set to everyone. Everyone just press my step above to carry on the internal transformation of the website. Plus the previous method for external optimization. It won't be long. You'll see how it works. I run E-commerce 37 network is through my set of ways to optimize in Google and Baidu rankings are good. Oh。 Hope that everyone's website has a good ranking.

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Start: Yunnan seo optimization: www.lyzinfo.com Author: Lu Yuanzhong please reprint add author and link. Write original is really very tired. Please respect the original.